1/ Use a reliable spytools
(Can’t mention the spytools i’m using due community rules)
and look for already existing winners in different markets
Filter your products by the following:
– Technology: Shopify
– Country: Germany/America
– Language: German/English
– CTA: Shop now
– Platfrom: FB ads
– Filter on last 7 days.
2/ Look for the amount of active ads
You want to find someone who is already running a good number of adsThis means they found something worth spending money on & check the store out aswel in the facebook ads library, check if they have any other interesting products to run.
3/ Don’t run in the same country
The products you find while doing product research, shouldn’t be tested in the same countryIf you find a winner in Germany, don’t test it in Germany…Test it in another market
4/ Put all interesting products into a google sheet
This will help you to stay organized and make sure you have a good overview of what is worth testing, Get around 30 to 40 products in there with their competitors
5/ Run FB ads to it.
FB ads is still kingEspecially if you are selling in the EU
– Less competition- Lower CPM’s- More Profit- Higher winner success rate
Don’t worry to much about targeting, me and my team are testing on open CBO’s , so no interest $50 campaigns. Facebook is smart enough to do all the work for you already, it’s not rocket science like back in the days.