It’s a good idea to launch each match type of an auto PPC campaign into its own campaign.
However, launching all match types in a single campaign can be another fantastic idea.
So, test both ideas.
Allocate a small portion of the budget to each campaign.
Play in small bets.
Scale if there is room for improvement.
Otherwise, test another hypothesis.
Repetitions improve quality.
submitted by /u/iadnanamankhan
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