Automated Brand Protection/SIP Enforcement Questions
Apologies in advance for the long post, and also if my situation isn’t one that the sub is intended for – I work for a company that sells on Amazon and handle our Seller accounts, but I’m not an individual Seller/entrepreneur. If that’s against the spirit of the sub, just let me know and I can take this post down.
The Backstory:
The company I work for sells a variety of licensed products, some of which we manufacture ourselves and others we buy for resale from other companies.
After I joined the team that handles our Amazon accounts, the vast majority of my time has been taken up dealing with Account Health issues, specifically Suspected Intellectual Property enforcements for trademark terms on the PDP (almost all of which are marked Automated Brand Protection/ABP).
Every day we get new listings taken down by ABP and even on our main channels where we’re enrolled in SAS and have an account manager it’s a struggle to get ASINs live again. I’ve worked to get some of our licensors to give us specifically-worded Letters of Authorization saying that we have active license agreements and are authorized to list products using those trademarks under our brand name, which should be bullet-proof documentation, but even those cases get denied because Seller Support wants to see a letter from “the brand”.
Example: We have a license from Warner Bros. to make Scooby-Doo products, and we sell them on Amazon under our company’s brand name. We get SIP (ABP) violations on those ASINs. I send the LOA from Warner Bros in an appeal. Seller Support says they need a letter “from ‘Scooby-Doo’ stating that they have the right to use licensed ‘Scooby-Doo’ references and sell them under Seller’s own Brand Name, establishing a relationship between them.”
The Questions:
- Am I missing some critical step in the listing process to keep our licensed products from getting flagged by the ABP bots and taken down? Is there a way to proactively provide licensing documentation for a trademark? Big companies that manufacture licensed products and sell them on Amazon wouldn’t put up with SIP takedowns on this frequent a basis, would they?
- Is there a commonly-used site, resource, or even consultancy company we can use to get better help for questions/issues with Amazon policies and best practices as a seller? Seller University seems basically useless, and getting a straight answer from Seller Support (or even our SAS Account Manager) is about as easy as you’d expect.
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