Did I just choose a bad product?

There is a type of cooking ingredient where the heaviest quantity available was about 20 pounds. This 20 pound listing had a few thousand orders, but it was just the ingredient in a clear plastic bag, sold by another small business.

I designed a special, “luxury” packaging to sell the ingredient at a 50 pound quantity. Currently, I am now the only one in the market selling with this quantity.

Naturally, it being more than 2x heavier, the price of the listing is also relatively high. But on a per-pound basis, my listing is actually about 6% cheaper.

Its been about a week and I’ve been running PPC for an average top of search impression share of about 26%. When I search for the term “bulk [ingredient]”, my listing comes up, even on Google.

But I’m just not getting visits or sales at all. On Amazon, over the last 2-3 days I’m at about 6.3k impressions for 12 clicks; and I’m sure that the campaigns are designed properly as I have PPC experience outside of this business. I’m running both product targeting for the exact other bulk listing, as well as keywords for those related. Automatic increased the impressions, but I knows for certain it’s casting a net too wide.

So, I would just appreciate some perspective on this.

Do I just let the listings age, hoping that the bulk consumers will find me when the time comes? If so, is indefinitely running PPC without sales rational?

Should I drive the price down to unrealistic levels to be a “loss leader” but drum up sales, then I use the new customer base to diversify into new products or raise price later?

I know that in theory, there were ways to test demand before this, but this is a very, very niche market with limited outside information.

Thanks