About the buybox.

Hi guys,

I have few questions regarding the buybox on amazon. It really confuse me because i dont get the structure of it.

Im gonna do a product that im manufacturing and im doing with FBA. Its a new product and im on the manufacturing process but what im not getting is… if a seller does not have a buybox is that mean they cant sell on amazon ?

Or if a buyer searches and found my listing on amazon and clicked on it and my brand name is on the tile and everything if im not the winner of that buy box does that mean if they click on the buy now button they will buy the buybox winner product or my prooduct ?

Plus i see so many products that does not have a competitors under their buy box, does that mean this buybox thing is only for some products or its for every product. I mean im researching about it but still it didnt make sense in my head. I cant quite figure out the buyer side of the scenario can you please make it sense im nervous lol