My competitors have more bullet points than mine.. its not fair.

Hey I left amazon for a different journey a few years back, well I wanna sell on Amazon again and I’m dealing with issues I aint even dealt with last time. I took a lot of time and money making my product better than my competitors, photos are higher quality, nice professional branding and packaging, just not brand registered quite yet.. but my listing looks like sh** right now.. Amazon’s only allowing 80 characters per bullet point? Since when? I never had a problem like I do now.. and my description is bunched together but made for html format. How am I supposed to highlight my features with 80 characters? There’s just too much to cover plus a few keywords in the bullet points idk how to describe my product in 15 words, 80 characters.. man this hurts.. I guess my question is why can my competitors have more bullet points on their listing? Why is that fair to me that isn’t selling a me too product and has some features to cover? Thanks..