I sell a very large product (think mini fridge size), can I put these products in their retail packaging on a pallet and put one box label on the outside of shrink wrap?

I know usually you put the products in their retail boxes in another box filled with multiple units, but if I wanted multiple units in one box I’d have to buy a huge box!

Can I just put the products in their retail packaging onto the pallet, pallet wrap it, and put a box label on the outside?

If not what do I do? Put a box label on each box with unit count of 1 on each?