#362 – Bridging the Gap: AI’s Impact on Market Research with Justin Chen
In episode 362 of the AM/PM Podcast, Kevin and Justin discuss:
01:30 – Kevin Helped Putting PickFu In The Map?
03:33 – How PickFu Got Started
06:35 – Where Do They Get Their Market Research Audiences?
08:27 – Can They Validate Shopping History?
09:14 – How Long Does The Responses Take
10:12 – What Type Of A/B Tests Can You Run?
12:32 – Other Creative Way To Run Tests
13:04 – Integrating AI Capability Inside PickFu
15:30 – PickFu Over Amazon’s Manage Your Experiments? Or Both?
18:46 – Get Validation Much Earlier Before Investing Time And Money
21:04 – Using AI To Create, Test, & Improve Main Images Before Sourcing
23:29 – Market Research Test For Videos
26:00 – Tips On How To Get Solid Data From Polls
29:53 – Demographics Data For These Polls
31:20 – Interesting Case Studies From PickFu’s Clients
33:29 – Serving Clients From Fortune 500 Companies
35:43 – Does PickFu Work Outside The US?
37:04 – How Kevin King Did Market Research Before PickFu
38:56 – Kevin’s Idea For An AI Feature For Polls
40:17 – NDAs and Other Security Measures
43:14 – Why Should You Be Testing?
45:10 – How To Get In Touch With Justin Chen And PickFu
45:24 – This Week’s Words Of Wisdom From Kevin
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