#366 – Amazon PPC In The Eyes Of A High-Performing Agency with Elizabeth Greene
Get ready to unlock secrets to mastering Amazon advertising with our guest, Elizabeth Greene, an Amazon PPC expert, and a successful work-from-home mom. With her unique blend of personal and professional experience, Elizabeth navigates us through the complexities of Amazon PPC, sharing her insights on launching products and understanding the changes of Amazon PPC then and now. Her first-hand tips are sure to equip you with invaluable tools to thrive in this dynamic marketplace.
Plunge right into the challenges of Amazon PPC as we talk about Elizabeth’s journey into this industry. We explore the transformation of the Amazon Advertising platform, tackling issues that sellers face including rising costs and adapting to Amazon’s updates. Together, we dissect the upcoming changes to broad match and sponsored product ads, and anticipate the potential impacts on keyword targeting and off-platform advertising. If you’re looking to understand the complexities of Amazon’s advertising world, this episode is a very good listen.
As we conclude, we talk about a thorough understanding of video ad optimization and PPC strategy evaluation. Elizabeth helps us decode the elements of a successful video ad and the value of having the product as the focal point. We also uncover the importance of storytelling through data and a collaborative client relationship when choosing an Amazon ad agency. Wrapping up, we leave you with Elizabeth’s wisdom to help you calculate advertising ROI, identify competitive categories, and boost your Amazon business’ success. Prepare to be enthralled, enlightened, and empowered by this episode!
In episode 366 of the AM/PM Podcast, Kevin and Elizabeth discuss:
06:56 – Navigating Amazon Advertising and Data Analysis
18:59 – Sponsored Products and Off-Platform Advertising
21:32 – Difference in Targeting and Expanded
25:36 – Effectiveness of Product Targeting on Amazon
29:01 – Product Selection and Relevancy in Launch
34:42 – Determining Benchmarks for Advertising Metrics
45:28 – Amazon Search Query Performance Data Value
51:12 – Clear Product Focus in Sponsored Video Ads
57:11 – LinkedIn Benchmarking and Search Tips
57:44 – This Week’s Words Of Wisdom From Kevin
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