#372 – Building Real Brands with Amy Wees: Harnessing AI in Product Development
Join us for an insightful discussion with our esteemed guest, Amy Wees, who shares her wealth of knowledge gleaned from multiple years of successful selling on Amazon. Together, we explore the lifecycle of a product and discuss the secret sauce to Amy’s sustained success. Amy also sheds light on how AI has become a game-changer in product development and how it’s possible to host successful events in the Amazon-selling community. You’re in for a treat, as this episode is chock-full of actionable insights for sellers looking to level up their game.
Don’t miss out as we venture further into the power of AI in revolutionizing product development. Listen in as Amy shares her personal experience in utilizing AI tools like ChatGPT and Midjourney for tasks such as optimizing listings, reviewing products, and even logo and website design. In a world that’s increasingly dependent on AI, we tackle the role of creativity and how to effectively blend it with AI for image generation, offering valuable tips for those struggling with the creative process.
As we round off, we dive into market research and its pivotal role in product design validation. You’ll learn how we use Chat GPT to generate ideas for product packaging, drawing inspiration from iconic brands. Amy shares how market research and audience surveys are crucial in validating product ideas, making them more competitive in the market. With a focus on the future, we explore the upcoming image-to-image feature of Chat GPT, the potential of AI in enhancing e-commerce content, and how rapid advancements in technology will revolutionize various industries. So, tune in for an exciting journey into the future of selling on Amazon, AI, and much more.
In episode 372 of the AM/PM Podcast, Kevin and Amy discuss:
00:00 – Maintaining a Successful Product on Amazon
02:08 – Podcast Origin and Influence
07:14 – Sourcing Plastic Injection Molded Products
13:17 – Utility Patented Product’s Long-Term Success
16:04 – Cost Comparison of Return Services
24:46 – Using AI to Revolutionize Product Development
27:58 – Impressive Logo and Website Designs
33:44 – Creativity and Starting With AI
36:32 – Start Learning Entrepreneurship and Photography
41:01 – Market Research and Product Design Validation
43:40 – Customer Perception and Product Selection
47:21 – AI’s Impact on Innovation and Creativity
55:35 – Future of E-Commerce, AI, and Travel
1:05:14 – This Week’s Words Of Wisdom From Kevin
Transcript
Kevin King:
Welcome to episode 372 of the AM/PM Podcast. Hope everybody’s having a great Q4. This week. I’ve got an amazing guest for you, Amy Wees. She won the Billion Dollar Dream 100s. This is a great show because we’re talking about how she’s maintained one of her products for over seven years on Amazon and still growing strong about that product lifecycle. We talk about using AI to develop ideas and products. We talk about some of the events that she does and just a lot of really cool, actionable stuff in this episode. I hope you really enjoy it. Don’t forget, make sure you sign up for the Billion Dollar Sellers Newsletter, billiondollarsellers.com. Totally free comes out every Monday and Thursday. Enjoy this episode with Amy. I think you’re gonna learn quite a bit of stuff and hear some things you haven’t heard before. Look who it is Amy Wees on the AM/PM Podcast. That’s actually the first Billion Dollar Dream 100 person to actually come on the podcast since I started that. Can you believe it? Look who’s here in the house today, the famous Amy Wees. How are you doing?
Amy:
That’s amazing, Kevin. I can’t believe that. First of all, I’m honored to be in the Billion Dollar Dream 100 and I’m honored to be here on the AM/PM Podcast This podcast is legendary in this space, so you know, and I’ve been on a lot of podcasts, but I’m excited to be here.
Kevin King:
This is one of the old school OG podcasts that Manny Coats started it back when he started his selling journey Before there was a Helium. 10 started, I think, in December 2014 maybe it was or 2015. One of those.
Amy:
I remember listening to this podcast back when Manny was still.
Kevin King:
I started listening on like the 6th or 7th episode and then he did it for a while. It’s actually the podcast that got me my start in this whole teaching, podcasting speaking thing, because I was just a seller keeping my head down. And then, for those of you don’t know what, we mentioned the Billion Dollar Dream 100. That’s something that I started my newsletter back in August when I started my newsletter, and every Thursday, the way the newsletter set up it’s totally free billion dollars sellers dot com. But the way it’s set up is every Monday is kind of more technical, a little bit more Hockey I guess you’re not hockey, but strategic and implementable. And in the Thursday when I incorporate some of my travel, trying to inspire everybody to travel. So I have all these videos that have been I had edited when I was doing extensive travels. They just been sitting. I’m like it’s great content, so try to inspire some people.
And I do a Announce someone in the industry that’s in the that gets inducted into the Billion Dollar Dream 100. There’s a lot of stuff coming for that. You guys will see it’s gonna be a lot of benefits, a lot of stuff coming Around. I just have an announced it yet, but these are the people that I believe they’re there. No particular order. You are one of the first ones to be on there, but no particular order. Someone you may say, why not the 98th one to be introduced? That may, I’m number 98. No, no, it’s just brand.
Kevin King:
We literally draw amount of hat. I have the list and then we draw amount of hat, and it’s meant to be like these are the people in the industry you need to follow. These are the people that are legit. There’s so many guru, so many you to people, so many Facebook people. They’re just full of shit and so and these are the people that I vouch for that like, follow them, do what they say, listen to them, go to their events, and so that’s why I’ve done this. It’s in its. Some of them may have spoken at one of my events. Some of them haven’t. I mean, you’re speaking. You haven’t spoke at one. You spoke at a virtual event, but you haven’t spoke at the in person. You’re doing that in May In Hawaii, but it’s that’s what it’s meant to be is trying to recognize the best of the best and who people should pay attention to, and you’re one of them. So I’m glad to have you. It’s my honor to have you here.
Amy:
Thank you so much. It’s, you know, it’s been an incredible journey and it’s so cool to hear that you, your journey on this with this podcast, is come full circle. You know it’s I feel that way. I don’t know, this industry just surprises me so much. I just started this to. You know, I invented a product, I started my own brand, and that’s where I was focused. I wasn’t focused on doing what I do now, you know, I was just focused on and head down, get this product to market. But at the same time, I wanted to share, because there wasn’t a lot of people out there that we’re doing unique invented products. And so I thought, kind of the only path that I knew about was Shark Tank, and I was calling all these design firms and stuff like that and it was.
Amy:
So there were so many scammers, you know, it was like thirty thousand dollars to turn your drawing into another drawing and it really just made me angry and I was like you know, it can’t be that hard. People bring products to market all the time. And so I just started sharing and I guess that’s what happens, you know, like Kevin, you said you, you called them out and said no, that’s not actually how it works. Like I’ve been there, I’ve been through this and that’s, you know, kind of what fueled me, and I’m surprised every day at how much this industry has blessed me and I hope that I can just continue to give back at least you know just a fraction of what the industry has given me. It’s been amazing.
Kevin King:
You started your with your product and it’s in the pet space, right? That’s the one you’re talking about. You started with that in what 2015. Is that what he’s?
Amy:
seventeen I started selling on Amazon in two thousand and seven, but it was just a hobby then, I was just like flipping my textbooks and you know, back then it was merchant fulfilled. Only there wasn’t FBA yet and I was in the Air Force at the time and so I knew when I, when I went to invent my product, I knew I could launch it on Amazon. But I hadn’t thought of Amazon from as a major channel, as a major business. You know, yet until I, until twenty seventeen, when I came up with this product idea, even though I had been selling as a hobby all those years.
Kevin King:
Now the product that you started in the pet space. You’re still selling that today. So you’re not one of these teachers slash event organizers that’s not selling. You’re still. You still have your hands down in the grass and getting dirty right.
Amy:
Yeah, not only that, my product is made in the USA and I still keep every single one.
Kevin King:
Yeah, you just told I’m looking here in the video you said I have a living room. That’s a prep center in my living room. I’m looking back there is like, yeah, it doesn’t look like a living room with lamps and a TV. I can’t, I can’t make out anything. I was like yeah, it looks like I see a tape gun or something back there.
Amy:
Yeah, we have a warehouse that’s basically like across the street from our house. It has a loading dock, we have four forty foot trailers and we literally because our manufacturer in the US. Talking about sourcing from the US, it’s different if you’re doing supplements or something like that from the US, but my product is plastic injection molded and I can’t source it from China because it’s too large.
Kevin King:
So it would cost me more to actually source it from China than it does for me to source it from the US, it might be cheaper to manufacture in China by the time, because shipping from China by sea is not based on weight, it’s based on volume versus airplanes or both, but on. So if it’s big volume, so you maybe can do it for half the price in China, but by the time you factor in Land cost it’s more. I just want to explain that to people. Why would that be?
Amy:
Yeah, and the thing is, if you look at most like big totes, like the big plastic totes, big garbage cans, anything like that, they’re all made in the USA. So that was a learning experience for me and my manufacturer is in the US and just finding a manufacturer in the US to do plastic injection molding for you, I had to basically put together a whole pitch. I had to pitch my business to them, I had to forecast everything. It was a completely different path to market and you know road than a lot of people take when they’re just going straight to China. Now I have other products that are made in China and that’s a different process, right? But yes, my product is made in the USA. So I do have to.
Amy:
I still kit every single one of them and we do it as a family, like we’re out there sometimes in the hot Texas sun, like you know, putting these things together, shipping them to Amazon. And so you know, I posted a picture of my mastermind group the other day, of me, you know, next to the truck. You know I’m showing people. This is what a 40 foot trailer looks like. This is what a 20 foot trailer looks like. This is how you have to prep a pallet, you know, and so all of that. I’m in there every day. I’m not just a seller that gets my product from China and it goes straight to Amazon, I wish, because kidding is kind of a pain, but yes, I’m still kidding every single one of my products.
Kevin King:
I feel you, I mean my one. I use three PLs for a lot of my stuff so I never really touch a lot of it. I used to. I first started I had pallets dumped on my driveway. I lived in in Buda, Texas, in the suburbs, and the 12 pallets dumped on my driveway and I would bring them into the garage or do whatever but and sort them out and so usually try to turn them around, get some of them out that day, you know, into the UPS. But now with I have a calendar business I talk about. Sometimes I it’s seasonal so I don’t need a permanent Web House.
Kevin King:
I live downtown Austin and a high rise. We have garages here for cars, but I have two of them. One of them is storage for extra just stuff and the other one is set up as a shipping station center. So I have a computer down there, I have A prep desk, have all the boxes, I have everything. It’s set up as a as a ship. There’s no internet down there so I have to use my phone as a hotspot and connect the computer to it to, you know, get to ship station and all that. Then I also have a warehouse out in the suburbs where it’s cheaper. That’s a 10 by 30, I think it is that I get for like four months of the year. I just actually got it. It’s from like September to December is when I usually get it and I have pallets delivered there of these calendars and they just back the truck in and then I’m out there Slave it away in the summer or the heat of September of Texas.
Kevin King:
Sometimes it label needs myself. I’m still doing people like why don’t you just hire someone do that’s like it’s not, it’s not worth it. Because you know, sometimes I had one time where the pallets broke and like I’m not carrying 850 pound boxes down the little place into the deal. So I went to Home Depot and got some of those day workers like you guys come do this. But the rest of time I’m doing it and I like it because it’s a change of pace. I’m not it gets me out of the office, it gives me some exercise. It’s a change of pace. It’s not hard, just a. It’s just a nice and I’m usually Brainstorming what I’m doing and you know about something, I’m getting my mind off of other things.
Kevin King:
But I remember one year you speaking the heat reason I’m bringing this up is about three years ago it’s during COVID actually and I went. The truck was coming in. The local delivery truck was coming to bring them. So I print these in South Korea. So they’re coming to bring all the pallets and this was a different company that they’d used this time, not the normal one. The guys come there’s, two guys get out of the truck and one guy’s, big ol, heavy set guy, I mean he must have weighed 400 pounds like just Sweatin protruding, just like. And it’s, this is July. They came early that year, so it’s early July, and my wife was sitting in the car in the air conditioning with the dog and just watched. She’d been down with me. She’s like I’m not getting out. You go out and help help these guys or supervise them, and but make sure you wear your mask because it’s COVID. So I’m out there in the heat and eventually I took my mask off. I’m like the heck with this. You know I don’t care and she got so mad at me.
Kevin King:
But these, these guys, one of them he’s like sweating, like crazy, and we bought a bunch of bottles of water and I’m gonna unload all these pallets and one point asking dude, you should go back in the truck. You know, just take a break. We got this and the other two of us We’ll get this. He’s like no, no, I’m good. I said he said I just I just came in. I was in the hot, actually in the hospital yesterday. I’m like what? So yeah, I got out like four o’clock this morning. I had a heart issue. I’m wearing a freaking heart monitor right now. He pulls up his shirt and there’s like a string and all kind of like dude, get the freaking that truck. So it’s like so I feel you out there doing this stuff. It’s crazy.
Amy:
Yeah, yeah it’s. But you know, I am like you, I really enjoy. I enjoy Mindless work because then I can listen. I’ll listen to a book, oh, you know whatever and it’s guys as well. I mean, I’m a little bit of a. I love the gym, I like to lift weights, I like to do high intensity interval training. You know that kind of stuff. But this is just like you said, it’s a change of pace. So I do enjoy it and you know we’ve run the numbers of outsourcing to a prep center and Storage with a prep center and it’s it is expensive, like it would. It would cut into our profits a lot Versus just hiring a few people to come and prep. Like we can prep a hundred units in an hour, you know. So it’s really when we look at you know how much a prep center wanted to charge me to. Basically we put it one of our, we put a little sifter in there and we put a bin, some poles and a full and our insert right, our Information book, and then we take the box shut right and that a prep center was gonna charge me like two dollars a unit.
Amy:
If your supplier does it for you, it’s usually like 20 to 50 cents a unit depending on. You know how big your product is, what, everything you know. But you know, I know that from like sourcing in China and helping my clients source in China, like the prep cost. So I just couldn’t justify paying, you know, paying a prep center two dollars per unit and then they want an additional like 50 cents just to put the label, the shipping label, on it. It’s like you really need 50 cents to put a label on it, like you know, that’s gonna take you two seconds, you know.
Kevin King:
So it just it really adds up quickly and then you wonder how much markup they have, and the actual product it’s 50 cents. Yeah, well, on, what’s the real markup in these you?
Amy:
know, Kevin, I run a return. I used to. I just shut it down. I used to run a return service for Amazon sellers because a lot of overseas sellers they sell, you know, in the US and they have no way to process their return. Yeah only can destroy them. And so what they’re doing is they’re destroying all these returns and they have no idea if they just launched a product. They have no idea if there’s a quality control issue or anything like that. So I had a concierge return service where, basically, I was charging ten dollars per product To receive your product, to take pictures, to tell you what was going on, and the pictures could be used for safety claims as well, so you could get your money back, right. But the idea wasn’t for you to stay with me for five years and have me process your returns, right. The idea was you just launched a product. You have no idea. You’re kind of blind. You don’t want to just destroy your returns. I mean, 90% of the ones we get are there’s nothing wrong with them. They haven’t even been open, you know. And all those returns are being destroyed from all these overseas sellers, right. So you know we’re running this and we shut it down because you know we’re moving and stuff like that and I’m getting out of our warehouse and the sellers that were with us in our return service.
Amy:
They ran the cost of. We thought our return service was really expensive because we’re like it’s concierge and we’re taking pictures of everything we’re, you know, really processing these returns. But Every other return service, the 3PL return services, all that kind of thing Every one of my clients said we would it’s more expensive to move out of your service than it is to say it. I thought we were expensive, were not, because by the time they add in all the other fees, yeah, that are charged, it was. It was more expensive. And I’m not picking on 3PLs. They’ve got businesses to run, you know they’ve got. They’ve got to have a scalable business. They’ve got to pay for insurance and facilities and workers. So I’m not picking on 3PLs. But I thought at $10 a return, that my return service was expensive and turns out it’s not. It’s actually More expensive if you’re using another service. Now, if you have enough margin, it might be worth it for you to process your returns. But man, have I learned a lot about returns?
Kevin King:
doing that service. So this product though that you’re your cell said y’all can do a hundred of them in a couple hours. You’ve been selling it what seven, eight years now?
Amy:
8.
Kevin King:
That’s a long time. On Amazon, I mean, most products have a shelf life of a couple years and either because just it fades or competition comes in, they lose rank or whatever. What has been the key for you? It’s a good learning lesson for people like how have you maintained that for seven years and still going strong? I’m assuming you probably have quite a few reviews and everything by now. What can someone take away from? How do you make your product last that long?
Amy:
Yeah, so it’s completely unique. It’s a utility patented product and nobody else solves the same problem that my product solves.
Kevin King:
So if I ran out of because of the pattern right. So people can’t really they can try to knock you out.
Amy:
But they could. They could try, yeah, they. It is a utility pattern, so it’s it is harder to to get around. Right and design pattern. They could just change the shape of it and it would be fine. But my utility pattern actually is my claim for my utility pattern is I own the pattern on sifting anything. So whether it’s a kitchen product or whatever, right sifting or straining anything with a space underneath, a holding bin underneath. So you’ve seen those kitchen strainers where they have a bowl right directly underneath them. So I’m not infringing my patent because there’s no space on that bowl right.
Amy:
But if they had like a bucket underneath and the sifter, the strainer, was up at the top and then there was space for that water or whatever to come through and build up in there, then that would be an infringement of my patent. So it really is it. This patent covers, you know, multiple categories. But the thing is, patenting alone really doesn’t protect you right. It really is about solving a real problem for the customer and really doing something better than other solutions on the market. You know, it’s like when we think about I always call it the shark tank test in my program. I call it the shark tank test. You know, could you pitch it on shark tank and compare to? You always have competition. I have competition. I have a litter box cleaner right, my competition, even though nobody else has created or invented a litter box cleaner so I could say a lot of inventors say I don’t have any competition.
Amy:
Nobody has anything like me, that’s true. I started a new category. Nobody has anything like me, but I still have competition. I have scoops that you can buy for 99 cents, right? I have supposedly self-cleaning litter boxes, which I know don’t work, because I am my customer. Right, I have all these, but those are my competition. You know, if you have sifting litter boxes that also don’t work, they’re gross. So all of that is my competition. So how? Your original question was how do you manage the life cycle of a product? Well, it still works better than anything else out there and you know it allows you to do the job of cleaning the litter box, which is a major pain. You know, that’s one of the worst things. Like. We had a famous lady with a famous like rag doll cat. She had a famous Instagram page for her rag doll cat all these followers and she did a video using my product. She had been using it for two years and she did a video and she said I love this thing, it’s the only reason I still have cats.
Kevin King:
Wow.
Amy:
She honestly said that.
Kevin King:
She just did it on her own.
Amy:
Yes, and I’ve had bloggers do it, you know, and now I can even turn off my PPC and my sales don’t change because I’m highly rated in multiple categories on page one. I also sold through like Stack Commerce and some of the other like media agencies, and so my product has been mentioned in GIF lists all kinds of things, so my web footprint is really really high, right, and that just is a snowball effect. So, yeah, it’s been really good, and even to this day, my tacos is like 5%. I mean, I sell more organically than I do with PPC and PPC doesn’t?
Kevin King:
What’s the selling price on it?
Amy:
It’s $50 a unit, $50. Yeah, and so.
Kevin King:
You have to keep building this or because it’s a passion and you have cats and stuff, or do you want to actually sell it and exit it at some point?
Amy:
I do want to exit it. I’m actually in the process of listing it now. So, you know, I hope to sell it because I kind of want a fresh start right. You make a lot of stupid mistakes when you first start a brand. You there’s. My life has changed a little bit, you know, and I have a lot of passions that I want to build brands around now, and so it’s not that I don’t still love cats, it’s not that I don’t, you know, love what I’ve built.
Kevin King:
Right for the next challenge.
Amy:
Yeah, exactly it’s gonna be. It’s such a great opportunity. It still has so much life cycle left in it. And you know I have not scaled into retail. Well, I’m in small brick and mortar retailers but I have gotten offers, like I got a purchase order from Walmart. They wanted to take it internationally and they gave me an end cap at no cost because they have nothing like that in their cat In their pet aisle. But I couldn’t do it, Kevin, because I’m still kidding every product and I didn’t have the staff at the time, you know. So working with my supplier trying to like figure out how can we streamline this where we could scale it to a major retailer. So there’s still so much opportunity. Any one of the big brands could pick this up and just crush it, you know. So I’m excited that to sell it at a time when the sales are good, the profitability is good, the advertising costs as well, you know it’s a great opportunity for someone and it also will open the door for me for what’s next.
Kevin King:
Are there any other products in this brand, or is that the only one?
Amy:
Yeah, we do have four different products in the brand yeah.
Kevin King:
This one is the money winner, though the other is just supplement, or some of those do pretty good too.
Amy:
The other is too pretty good too. I have a 14x multiplier on my floor runners that I sourced from China and those do really well. My PPC on those is also low. When I said I have a tacos of 5%, that’s across all of my products. So, yeah, I have the very simple brand, different styles and colors, so I think we have 12 SKUs total, but it’s very easy to manage and, yeah, I’ve really enjoyed growing it. Over the years. I’ve learned so much. I’ve made so many stupid mistakes, but I learned from them. There’s so many things that I would do differently, but at the same time, I’m really proud of what I’ve built.
Kevin King:
That’s awesome. Congratulations there. So I know one of the things that you’re big into right now is AI. I know you did the AI you put on your own AI summit back in I think it was August, I think it was and I’m sure you’re probably going to be doing another one at some point because it looks like that one was a big success. But I know you were at the Alibaba show back in September talking about AI, and I know you were on a couple other stages I think SellerCon and stuff, talking about how AI is really cool when it comes to product development, Just like what you’re saying. You invented this thing and you’ve got IP on it and everything A lot of people know about AI. Ai can help me optimize my listing. Read my reviews, do the standard kind of stuff, but you’re using it in a little bit more of a unique way than a lot of people. Can you talk about that a little bit? When it comes to product development?
Amy:
Yeah, of course I would love to. Hopefully you don’t want me to shut up in the next three hours because of no week and I can go on and on about this.
Amy:
Yeah, I have a little bit of a tech background, so I’m a little bit of a nerd. I really am a sponge. I love to learn. When I saw that people were having these cool conversations with ChatGPT, I immediately and this is kind of a good lesson for everybody I learned this also from I’m a lot like Tony Robbins. He’s one of my favorite mentors. He says the key to mastery is actually learning from the best and repetition and just completely immersing yourself in whatever you’re trying to learn. For me, that’s what I do. Whenever I see a squirrel that I want to go chase and in this case it was ChatGPT I was like, wow, this is really neat. What is this about?
Amy:
I started joining all these Facebook groups where people were talking about what they were doing with ChatGPT and all of that. I saw this blog post by one of the people, one of the groups that I was in. This guy, Viril Spinu, was his name. He wrote this blog about how he created an innovative dairy brand with ChatGPT and mid journey, which is like an AI image generation tool. He wrote this blog and he showed exactly what his prompts were, and he showed the pictures of the mockups, the visualizations that he created For me. I went to this blog and he was just having a conversation. He was just having a conversation with ChatGPT. Hey, I want to start a premium dairy brand. My products are going to be sold and these types of outlets this is what I’m going for. This is my customer. Help me design a logo. All he did and this was my big aha moment so ChatGPT came back with this logo concept. All he did was take ChatGPT’s output and copy and paste it into mid journey.
Amy:
Mid journey came out with these awesome logo concepts. Then he took it the next step. He was like, okay, all right, now design a website for me. Then he asked it design a website. Then I was like, oh my gosh, mid journey can do websites too. This is crazy. I spent so much time I have seven websites, kevin. I spend so much time working with my designers and mocking up landing pages and all this stuff and saying colors, these things, that things, helping people develop brands. Here in one conversation, in a few minutes, he has a website mockup that looks like nothing I’ve ever seen before. I was like, wow, the potential. Then he was like okay, think of something that’s totally. Let’s do a totally out of the box, out of the ordinary website.
Amy:
ChatGPT came up with these rainbow colors and these just crazy looking cows and all this stuff for this dairy brand. The mockups that mid journey did were just insane. I couldn’t believe it. I was like there’s no way. Then he did storefronts. He was like I want to do a store in the mall, I’m your store. And he copied and pasted that. I took that and I thought about this product, my cat product. It sifts poop for cats. It makes cleaning the litter box really easy.
Amy:
I’ve been working on a product for dogs, Kevin, for years. I wanted to create a product for dogs that would make picking up poo easy. I was thinking of all these ideas like they have the incinerator toilets or you just push a button and the poo be gone. I was thinking over the years I just kept working on this idea and thinking about it and like, okay, maybe I could build a mini version of the incinerator and I can make a pooper scooper that you take with you when you walk your dog. You put the poop inside the canister and then you bring it home and you put it inside of a machine and you push a button and it incinerates it. I was thinking of all these things but I didn’t have the know-how. I’m not an electrical engineer. I didn’t want to invest in somebody else designing that because I really didn’t have the whole concept down. I just had some ideas, some rough ideas.
Amy:
Right when I saw this blog post, I had this aha moment of oh my gosh, every idea I’ve ever had could be developed From my phone. I learned how to use majority and I started kind of playing with it and studying. I looked up all these blogs and from my phone I just used Viral as an example and ideas and I started having a conversation with ChatGPT about this problem that I wanted to solve for dog people. We developed together, me and ChatGPT. We developed two different, really cool products for dog owners. One was something that turns your dog poo into fertilizer that could be sold, reused, used in your garden, whatever. Another one was actually a robotic picker upper for your yard. It was so cool. I even wrote up government contracts to sell the fertilizer version to the government because I was like, hey, chatgpt, this is cool, but you want me to get it put in parks, but I don’t know how to sell that to the government. How could I sell it to the government? It wrote up this whole thing and let me tell you I worked for the government for 18 years. It was a legit government contract. Really, Kevin, what was so cool about this is something I’ve helped so many sellers now develop unique products. I’ve developed my own unique products and I realized what a game changer this was and how, from my phone, in a few hours, I could develop something that I’d worked on for years on my own and really could get there the ability to be able to visualize it.
Amy:
Visualizing your wildest dreams. From an entrepreneur standpoint. I’m big on mindset. I’m big on really visualizing your dreams, bringing those things into reality through visualization. I’m big on making dream boards, stuff like that. Imagine what you can visualize now. Imagine the designs you can put on your products, and it’s really as simple as a copy and paste. I think a lot of people don’t get into AI because they’re afraid. They’re waiting for some roadmap. They’re waiting for someone to tell them yeah, this is exactly what you have to do. Here’s your prompt library. You don’t need a prompt library, people. It’s like your best friends with a genius. You can just have a conversation in your language and then you can paste that conversation into another type of AI which is also smart enough to interpret it and it’ll visualize it for you.
Kevin King:
But how much creativity do you need to have in doing that? I mean AI. There’s a lot of people that say, oh, if you’re a photographer, you’re out of business now with AI, and a lot of you’re an artist, and a lot of artists and photographers are like, no, I’m actually. This is cool, because now I know all the f-stops, I know all the camera lenses, I know all this stuff. I know how to tell it to do an abstract painting with a blah blah blah shadow, and this and that and the other. I can now create exactly what I want to create. So how much, though, of it is maybe that’s something that scares people is like, yeah, they could have this conversation. Like you said, maybe they’re scared initially because they think they need to have technical skills, versus what you’re saying is, no, just have a conversation, but what if they’re just? What type of creativity does it still take to do that? Well, I have a conversation and it’s a creative conversation and some people may have trouble with that. What would you say or recommend to them?
Amy:
I would say to keep it simple. So if you’re of the belief we’re all creators, we are either creating or we’re dying. And a lot of people say I’m not creative. And I say take the T’s out of your language because you are a creator, all of us are. But either way, keep it simple. Something I learned in the military keep it simple. So if you’re not creative, you’re saying you’re not creative. If you are worried that, oh, I don’t even know what to say, I don’t even know how to imagine, that I don’t even know where to start, we’ll ask it. Just start.
Amy:
When it comes to AI image generation, you’re right. The photographers of the world they know already what lens type to say, inside of that prompt, they can make some really cool stuff. But just like they had the ability to learn all those things about photography, you also have that ability. You have the ability to immerse yourself and learn anything you want to learn and the information is at your fingertips. And I would argue you can learn it so much faster now that AI is on your side. There are now plugins that can help you with prompting image generation AI. There are, you know. I even chat with my AI and do language lessons. I’m like, ok, we’re doing Spanish lessons together, come up with Spanish class for me today, make it fun, make it engaging.
Amy:
I use my AI to help me with my meal planning. It used to take me hours to meal plan. I would go through all my recipes and everything and try to pick them out, and then I would manually put that in the shop in the HEB app and get it added to my cart. Now I literally just ask my AI. I say, ok, I’m on this kind of diet. My kids eat like this. They’re with me for dinner. I just it’s just me for breakfast and lunch. I need a seven day meal plan and a shopping list and recipes. I want them to be easy. I want to use these kind of foods and literally in minutes I have an amazing meal plan. I have an amazing shopping list and I didn’t have to do any of that hard stuff right, the stuff I used to do, like going through recipes, everything like that.
Amy:
So I would just encourage people that you have to start somewhere. You know we see the same thing in entrepreneurship, where it’s like. You know. I’m sure you can see it in people, Kevin, when you talk to them. I can tell up with clients. If they’re coming to me looking for the exact formula, they’re like oh, just give me a product, just give me a product that’s going to sell. And I’m like, honey, if it were that easy, we’d all be billionaires. Ok, like you know, if company promises you that they can find you this perfect selling product and they’re going to make you a millionaire, they’re going to make themselves a millionaire by the money that you’re giving them right. So the thing is, you can be afraid of it, but you’re not going to get anywhere. So, yes, a photographer is going to do a much better job of creating an AI-generated image, but you also have the capability to learn and start, and the AI is smart enough to kind of lead you. So sometimes I find the simpler my prompts are, the better off my images turn out, and so that’s my advice there.
Kevin King:
So for your dog thing, take an example you have all the ideas. You talk to it. It comes up, let’s say, it comes, with 100 different designs for this. You’re like this is pretty cool. You knock out 50 of them because that’s not what I wanted, that sucks, that sucks. And yet the other 50, you’re like, ok, which one should I do? What do you do then? Do you go and you pull your customers? Do you go and do a pick-foo which I know some people that recommend that. But there’s a hole in that because, yes, that can give you some good idea, maybe some good feedback, some good perspective of things you didn’t think about. That they see in it that you just kind of overlooked because you’re so close to it, but that doesn’t mean they’re going to buy it.
Kevin King:
So even though you have there’s 50 designs and you, they, you run a PickFu or something else, and everybody says this is my favorite one and it’s by far the clear winner. Then what do you do after that? Because that doesn’t mean just what people say and what people do are often two different things.
Kevin King:
How do you take it to that next level? It’s a cool tool to do that because if you have an idea and sexually this is what the general audience thinks that maybe the people who would actually buy this would like the fourth choice, not the first choice, the first choice looks the coolest, it catches their eyes all in how you prompt people to vote versus the fourth choice is the one actually the people that actually will part with their credit card would actually buy. So what’s? How do you, how do you work that part out?
Amy:
So that’s such a good question and it’s the same problem that people have, whether they’re developing a product with or without a I, and I have great examples of this because I’ve actually done this with clients now and that’s what I’ve been speaking on all these stages about I’ve actually brought the products that I developed with a I with my clients on these stages to show people, right. So the first thing that I would say is and you can use a I for this but is to make sure that from the get go, when you’re first designing, when you’re first coming up with your development, right, that you’re basing that off of market research. You’re not just going oh, I think that the dog poo picker upper would be a good idea, right, I think that you want to use market research. You want to look at, ok, what are people already?
Amy:
So, for example, I have a client that sells chocolates. He has a. He is in New York City. They make their own chocolates every single day premium ingredients, kosher, amazing products, right. And they sell on Amazon, they sell locally, they’re really awesome. And he comes to me and he says Amy, I want to compete with Godiva. Godiva is doing these little four pack of chocolates, right, and they’re said it’s great for margins. Right, because I just got to put four pack in a box instead of these big boxes of chocolates out. Right, and you know he comes to me with this idea of competing with Godiva and he sends me some samples of. You know I love my clients and sell chocolates.
Kevin King:
I also love my clients that sell purses, because I get lots of great samples, but you know.
Amy:
So he sends me some samples and the packaging that he’s got it in is just a white box like a gold foil with his logo on it. Right, I’m like, how is he going to compete with Godiva with this? So then I get to thinking of my AI, right? And I’m like, ok, well, first of all, let’s think about the market. I always like to think about the customer and what they want. What would make the customer a woman? Let’s say she’s giving a box of chocolates. What would make a woman feel special, like? What would make her go? Wait, that’s not Godiva, but what is that right? So I thought, what are the little boxes that women love to get? And the box I thought about was a Tiffany box. The Tiffany box is iconic, right, women cannot wait to have a Tiffany box, and I wish this podcast, I could show you the mockups that I did.
Amy:
But basically, I used to at GPT and I said, hey, I own a chocolate company, I’m selling these chocolates. I want to do a four pack. I want to compete with major brands. I want to design packaging for this four pack of chocolates that is based on the Tiffany brand, the Tiffany box, but make it for chocolates, make it for food, make it feel like a special experience, and ChatGPT. And, of course, the part of the prompt that you must include is describe it in great detail. That is the part of the prompt you must include at the end, because it will help you be able to use that output for image generation. So it came up with the most beautiful, incredible idea for a box and I put that into a mockup and I could not believe it like, okay, great, amazing. Now what do we do now? We put that in a pick food poll. Now we put that into an audience survey. Or now, even better, we actually go to market and do some market survey and go hey, you know like which one, let’s do a taste test. You know which one do you choose or which one would you choose here? Right, so you can do surveys. You can do that, but first you always want to start it with your market research.
Amy:
Same thing with this client that I did. We made wallets. So he’s selling wallets. He’s doing seven figures on Amazon annually in wallets and men’s wallets and there’s nothing cool going on in the wallet space. And so I went back to the market research. And I said, okay, what are men spending a lot of money on when it comes to leather? And they’re spending money on this leather office, these mid century modern office chairs, right. So same thing went into ChatGPT. I said, okay, I sell leather wallets. The market’s pretty saturated. I want to do something new and different. Help me come up with the design based on these mid century modern office chairs. Blah, blah, blah. Right comes up with this amazing design and we come up with these wallets that have woodgrain in them and we take that to the supplier. We actually get the supplier to make them. Then we put the made versions of it on pick food.
Amy:
And we don’t just do, we do multiple polls. We don’t just do polls of you know, which design do you like the best, because that doesn’t tell you anything. That doesn’t tell you that somebody is going to buy the wallet with the wood grain over the classic black wallets. That’s already the best seller, right? So we have to do multiple polls that actually said which one would you choose and how much would you pay for it? And we learn that out of all the mockups, we did like a gray one with a pine wood color. We did a black one with like a darker kind of a cedar wood color and that was based on that. I mean, that’s the most expensive office chair you can buy is that color. And people said they the two winners were one of the gray ones and one of the black ones, and people said they pay $20 for the gray one and they said they pay 70 for the black one. So that’s the difference in customer perception.
Amy:
And then we did a poll based on that black one with the wood grain versus just regular black wallets and we learn that people still would choose the one with the wood grain on it. Some people still chose the black one, but there was enough for us to move forward with launch. So my advice there, Kevin, to wrap that up, is just make sure you’re designing based on market research, make sure you’re validating and make sure you’re not over producing, like you’re not spending so much money to produce it that it’s not competitive anymore. You want to go to market with the wallet people pay $70 for and be able to sell it for $20 if you want to. You know so that people choose it every single time. You can. Just you know totally. You know rocket, that, that that launch and the amount of money and time that you can you can make with that product.
Kevin King:
So does that product launched?
Amy:
It’s actually launching within a week. It’s a listings almost live. We just finished the images, all of that.
Kevin King:
See how that one does with the new chat. Was it 4.5 or 5.0? They’re saying it should be out next year. Right now most of the chat is text to image, but it’s going to be image to image to text. So you’re going to actually be able to do something along the lines of take the 10 best sellers off of Amazon and don’t have to be just. Amazon can be anywhere and put in your take the 10 best dog, pooper, scooper or whatever. Take have it, read the reviews to see the pros and cons and then come in and if you want the dog To become a Tiffany’s box, upload a picture of a couple box samples you know Tiffany’s boxes and other things and then give it the prompts and say create something based on this. All this feedback here and you, and then it’ll come up with a whole bunch of product designs based on what’s existing, based on those images, what the people said they like and don’t like and where you’re trying to get it to go, and when that happens that’s going to be pretty incredible. Then you can take that, do a pick food poll and then get feedback from pick food, refeed that back into the same model and have it redo it all again.
Amy:
And the one thing I forgot to mention is don’t forget about crowdfunding. You know when I’m thinking about my robotic dog pooper, picker-upper for people’s backyards like that’s expensive, so we’re talking about are people actually going to put their money down for it? Well, I have visualizations of this product. I have all the components. I know exactly how it will work. I can build a Kickstarter page with that. I can build entire.
Kevin King:
I don’t want you to go into prototypes before you actually can launch it, though on Kickstarter now they won’t let you just do it with just 3D renderings and ideas they actually now are getting. Some might slip by, but I just had someone on the podcast recently, Kristen and she was talking about now they’re really cracking down on. They want to see a prototype. You’ve got to send them a picture with your phone, you know, of a prototype because so many people show renderings and people invest or spend their money and then they take the money and it never comes out. So they want to make sure you can actually execute. So that’s a little bit of a robot there. But you can do advanced orders. What I’ve seen someone do on their own shop I think it was Shopify site is they said we’re coming out with this robotic. It wasn’t a robotic dog cleaner, but let’s say it’s a robotic pooper-scooper. This is coming. This is what it looks like.
Kevin King:
Here’s a little cool little video that you’ve created. You know all with AI and everything. It’s going to be $199, put $25 down to reserve your spot. We’re only making a thousand of them initially and I’ve seen some people launch and get proof of concept by doing that Someone’s willing to put, same as it’s a tripwire you know $7 to get a PDF for something. It’s showing that they’re serious and if they spend the $25, someone will drop off, but they’ll at least tell you that, okay, people are actually willing to spend money for this. That’s the way you can actually do that and prove that.
Kevin King:
So if someone comes up with that kind of site you know a new Actually, I’m just brainstorming here Maybe we should do this, some sort of version of Kickstarter. That’s an Indiegoto. That’s actually that New innovations coming soon. Which ones would you invest in $25 to hold your spot, instead of spending all that money and it’s refundable, or something you hold the money until the prototypes are made or something, so it’s refundable. That could be a pretty cool little thing. So, if someone’s listening, don’t steal that idea. I know this might be on that right away.
Amy:
I’m just going to edit that out. And the thing is with the AIs now we have, like Dora AI that will build you a really awesome website from just an idea with really cool animations. You know, we’re going to be able to bring websites to life in a matter of minutes compared to what used to take us sometimes months, weeks or months before. There’s so many cool things that are coming our way and even with Mid Journey Now you can upload an image and ask it to change it. I was at Wendy’s with my daughter the other day and she was eating a Wendy’s Frosty and I tried to take a picture of her, because she’s a teenager, she doesn’t want me to take pictures of her, and so she just kind of did this kind of frowny, smiley face thing that she does and I told her she looked like the old man from the movie Up when she made that face in the photo. I uploaded that picture to Mid Journey and I said put this in the movie Up and sure enough, it cartoonized her. My daughter I don’t know if that’s the word, but she made her into a cartoon and put her in that movie like in a scene. That looked like it could belong in that movie and it was so cool even holding the cup, the Frosty cup, all of that and put her in the movie Up. So there’s so many cool things you can do.
Even with that creativity, we redesigned the garlic press. We took the top sellers of garlic presses and we put them. We put all the content into ChatGPT and we said use all of this ideas and then think of something completely out of the box that would actually work better than the current garlic presses on the market. And it actually came up with some really cool ideas and we developed a whole brand. I did that with my mastermind group and then we developed logos and website mockups, everything for this new kind of garlic press and everybody after that session was like okay, Amy, I’m going to go lock myself in a closet for three weeks and just play with this, you know, because it’s so cool.
Kevin King:
Well, some of the AI now too, like with your daughter with the facial frown, you could put her in that background, but then some of it will actually change that facial expression. You say make it actually, so she’s smaller, makes it, so she’s doing this. And then some of the other AI scenes pretty cool I saw it with. They’re doing it with animals like lions and stuff. They’re turning its head. So if its head was faced at 30 degrees, it’s like no, I’d rather have the head faced at 45 degrees. You could type that in. It would actually recreate the picture with the lion at 45 degrees facing you instead of 30 degrees facing you.
Amy:
And you can do that, too, with Photoshop’s new Firefly.
Kevin King:
You can download.
Amy:
Photoshop beta. Right, and you could. So let’s say you have a picture of a lion or whatever, right, you can actually just draw a circle around the head of the lion and put smiling, laughing, whatever and it’ll completely use generative AI to match the rest of the lion’s body but then change it to a different type of face. I use that for my A plus content because I had pictures of the product with somebody’s arms kind of cut off at the corner of the picture and so I just brought it in because I needed the banner for the A plus content. I brought it into Adobe’s Photoshop with Firefly and used Photoshop beta for this, and I just circled the area around the arms that were cut off from that square photo that I brought in and, sure enough, it just filled it right in.
Kevin King:
So you can do that. A lot of times you see people put pictures of people like you’re saying something’s cut off. You don’t ever want to cut off an elbow in a picture. You know some people that they’ll cut the picture and that just you see part of the hand, but it’s just cuts at the elbow and that actually is psychologically distracting. So you could use that same thing and just extend the picture 50 or 100 pixels or whatever and say fill this in and it’ll put their elbow in there.
Amy:
Yeah, I used and you can actually. You know it’s on my Amazon listing now I used Adobe’s Firefly to put a cat in a superhero costume and then I used Photoshop beta to put that cat in a banner for the top of my A plus content. And I asked, I selected that section behind the cat and I said, put this in a comic book, like, make it a comic book city behind this, right. And so it filled the whole thing in with the comic book city and then I added the logo, and you know that, and, of course, got the ideas for what text to use, the titles to use, and you know, chat GBT recommended unleash the litter box hero and you, and then you’ve got the cat within the superhero costume with the comic book city behind it. I mean, the content that we’re going to be able to create with our brands is just insane. I’m just loving it and this is just dabbling. You know, I can’t, I can’t imagine being a full on designer and really knowing this stuff, like our friend Mark right, and he’s, you know, just really got that brain for design and photography. You know what they could do with it is just, it’s interesting to see how.
Kevin King:
When ChatGPT first came on the scene was November of 2022. It’s been around for a while, but when really made his big, huge splash, and everybody all these schools and started banning it, governments, offices, businesses started banning it. And it’s interesting this fall, when the new semester started back in August for a lot of people. So I’m on a lot of different newsletters AI newsletters so I follow it pretty closely and it’s interesting how a lot of them have reversed their tune and it’s like, okay, no, actually, these kids, actually that was a mistake. We shouldn’t be banning this. We need to actually make this okay, but approach and teach them how to properly use it and what. There’s too many advantages here to just ban this. This is stupid. And so they changed their tune on it. And that’s a good thing. Because, if I believe, if you’re not, if you’re not in on this AI right now, you’re going to be left in the dust. You’re going to. You don’t need to be super proficient at it, but you need to understand it, you need to follow it. You need to understand it. It is the future, not just in what we do as e-commerce sellers, but everything from drug cars driving to planes flying to robots in your house, to it’s. It’s going to permeate in the next 10 years. It’s going to be as life changing for us as the industrial revolution, as the invention of fire, as the invention of the wheel. It’s gonna radically change everything. We’re gonna look back 20 years from now and Make a joke, just like we do now, what those older people are like.
Kevin King:
Remember when we had flip phones. Remember when there wasn’t a cell Phone. You had a pager and you had to go find a pay phone. You know, put a quarter-end, actually called, call your mom or call your business partner because there’s some emergency. And all the younger people look at us like what the heck’s a pay phone? What’s a pager? What’s a CD? You know what’s. It’s gonna be the same thing 20 years from now. We’re gonna be looking back. So pay attention to that. I’m you gonna have another AI summit coming out in 2024, probably right?
Amy:
Yes, I’m sure, I definitely want to do it again and you know, up our game this time. I’m so proud of the first one we put together because you know AI changes so quickly. But we focused on broader concepts, like really teaching you how to fish instead of just saying, oh, here’s a prompt that you can use in ChatGPT. Also proud to be one of the first to host an AI summit that covers multiple technologies and not just ChatGPT right. So we covered everything from content to you know To prompting and you know all these, all these different aspects. So it’s pretty cool that my first content ever get pirated. So I guess, I guess I’ll take that as a compliment.
Kevin King:
Yeah, exactly.
Amy:
It was, it’s really good. I’m looking forward to doing it again, but I can’t. I can’t believe how cool this is and how I just get to be like I love doing this summits because I get to be a fly on the wall. I don’t even speak at them, I just like bringing all my favorite people who are doing the most amazing things and just sit and learn.
Kevin King:
And you also do. Um, you’re involved in a lot of stuff. You’re doing these conferences, you’re doing that, you’re selling, you’re also leading trips and you’re really big on the sourcing side of things and helping people figure that out. You’ve run a couple of these sourcing in Mexico trips that you got another one coming up in 2024. You’ve just led a bunch of a group of people to China with your amazing at home China trip back in October. You’re working on one for I think was it Jordan or Turkey or somewhere over in the Middle East. Um, how the heck do you find time to do all this stuff and why should someone actually even consider going on one of these trips?
Amy:
well, you know, Kevin, the first time I met you in person was in China, and Going to China Really changed everything for my business. Um, when you’re sourcing, no matter where you’re sourcing from India, Mexico, anywhere in Latin America, anywhere in Europe, um, Turkey, Jordan, you know um, no matter where you’re sourcing from, actually meeting your suppliers, meeting people in person, really changes things in any business. You know, we look at the, the relationships that we built, right, you know, how long have you and I known each other now? And we’re, you know, we we still are barely scratch, scratch the surface of, of what we can learn from each other. You know, um, so it’s really just game changing to actually go and see.
Amy:
And when you think about your communication with your suppliers, when you’ve actually stepped inside of a factory and saw how something was made, you know, it’s just in India, at in for Zabad, going through a glass factory and these folks were making, um, these really awesome vessels, vases, planters for Crate and Barrel, which is a major, you know, retailer in the us. And To see these people in this factory, in these hot, you know Huge, you know furnace, glass, furnace, all these pieces of glass coming out and then to actually make the designs on the glass. They’re sitting there in their bare feet on the dirt floor like manually cutting into this glass and manually polishing it and manually frosting it, and you know to see that is. It changes the way that you communicate with your suppliers. It changes the way that you see and you think about your products being developed and made. It changes your partnerships. Um it just it changes everything. So I really would encourage people to stop standing on the sidelines of their business and get in their life and get in the damn driver seat and go, just like ai right, get integrated, get immersed and learn this stuff, because it is going to change everything. It’s going to make you an authority, it’s going to help you understand things you didn’t understand before, and so that’s really. It’s really it. You have this opportunity, you know, in in e-commerce, in the e-commerce industry, to travel the world like Kevin has done and, you know, really, see so many things and explore this life. You know, and tomorrow is not promised, so that’s why I would say you know, get out there, go to these events.
Amy:
When I first started, you know, after I launched my first my, my invented product and my brand. I made a commitment to boldly walk through every door that god opened for me. I said, okay, I am going to be the yes man. Have you seen that movie with Jim Carrey? You know, yes, right, I’m going to be the yes man. And I did that and it was hard. It was hard and it was scary, um, but it changed my life and I started going to all these events and started meeting people. I started, you know, swallowing my fear. I was so scared to go to China. I mean, I was in the military for 17 years. I did not get. I was banned from going to that country. So, for me, I was scared to go to China. But I swallowed that fear and I went. And damn, am I glad I did so. I would just encourage people to like live your life, man. Live it to the fullest, and you will be surprised at what, what the universe has in store for you.
Kevin King:
That’s awesome, Amy. If people want to find out more, follow you or find out more about your mastermind or about one of your upcoming trips to India or China or Jordan or wherever in Mexico, wherever it may be. What are some of the best ways to do that?
Amy:
Yeah, so you can visit us at amazingathome.com. You can follow me on LinkedIn. You can follow me on TikTok, YouTube, Instagram. My alias on all those channels is at amazing at home, um. We have a free Facebook group. as well, it’s also called amazing at home, um. So we have a, a website for seller events called seller meetup. You can go to sellermeetup.com and check out the event schedule. and yeah, that’s pretty much the best way.
Kevin King:
Awesome. Well, I’ll be seeing you in Hawaii in may for the billion dollar seller song. It’s going to be awesome in kawaii. Have you? Have you been to kawaii before?
Amy:
Yes, I used to live in Hawaii. So I lived in Hawaii before I moved to Texas and I lived there for four years.
Kevin King:
I lived in Ebata, which island?
– Amy:
Yep, I lived on a Wahoo and Hawaii, where you guys are going, is actually one of my favorite islands. That’s the garden island. It has its own Grand Canyon, its own version of the Grand Canyon called Waimea canyon. It’s so beautiful, really beautiful waterfalls and parks. And the thing about Hawaii, you know, if you ask me, of all the places that I’ve traveled and visited, um, Hawaii is one of my favorites, because Hawaii that island, whatever island you’re on, there’s like, I think, five of them um, it has like a life of its own. It kind of it kind of breathes. I don’t know how to explain it, but so yeah, it’s totally unique.
Kevin King:
There’s a certain energy there.
Amy:
Every time I’m in Hawaii.
Kevin King:
I’ve been to Hawaii 10, 15 times. I’m like there’s, there’s just a certain that some people say it’s a vortex. If you’re into those vortex kinds of things, you know, like, Sonoma, um, and Arizona is one. There’s, there’s several of them, but, um, they say it is, but I don’t know. There’s something just about being in Hawaii that is very I don’t know. You just have a different feel to you, so it’s just. It’s just, I don’t know what it is, but, um, it’s really amazing. It’s going to be an awesome time, so it’s that’s going to be great to see you there. I’ll probably I’m sure I’ll see you some stuff Before then in Mexico or on a seller’s cruise or on something.
Kevin King:
There’ll be some event somewhere or wherever we see each other. So thanks again for taking time today and then and sharing this has been great. As you can tell, Amy is one of the sharpest people in this space. She really loves to give back to the community, really knows what she’s talking about and super passionate about products and AI and, helping everybody have a chance to win at this amazing amazon game. I hope you enjoyed this episode. We’ll be back again next week with Keith another great episode of the am PM podcast. Don’t miss that. And today, before we leave, you got some words of wisdom for you. Remember people don’t buy products or services. They buy outcomes. People don’t buy products or services. They buy outcomes. Sell the outcome of your product or service and not the actual bells and whistles of it, and watch your conversion rates in your sales skyrocket. Have a great week. We’ll see you again soon.
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