Everyday Goods & Spero Goods – UNFI Partnership

FYI to any Grocery/CPG Sellers –

UNFI has started a new “partnership” with a company called Everyday Supply Co. They also go by Everyday Goods and Spero Goods. They offer ‘wholesale’ pricing (30% off MSRP) and no free shipping. They offer the SAME pricing to retail customers on their retail storefront as well.

Additionally, they’ve started aggressively listing on Amazon! Since they have multiple LLCs, they’ve created multiple AmazonSeller accounts – one under Everyday Goods and one under Spero Goods.

The VP of Sales reached out to me after I complained to CS that their pricing was crap. After his email, I dug more into the company and found out the information above. Their stated goal is to be an alternative e-commerce platform with lower prices for customers.