Amazon product listing – Whats the best Tools for listing Optimization?

Hi,

I’ll get straight to the point. I believe I have a listing optimization problem. I have around 1,000 listings, but only 176 page views in total for five products so far this month (11 days). This has generated 14 unit sales, which is a reasonable conversion rate but reflects poor traffic. However, I have many products with potential that are currently receiving little to no traffic.

I’m considering using third-party software to optimize keywords (for product listing titles, descriptions, backend terms), but I’ve seen a lot of criticism about some of these tools due to perceived inaccuracy and questions about their value for money. Some people suggest using Amazon Product Opportunity Explorer or Google Keyword Planner, which are both free. Do these tools compare to paid third-party software, or is there a better option?