#404 – The Three Buckets Of Sellers On Amazon with Luba Ilyasova & Billy Pecor
Unlock the secrets to e-commerce success with Billy Pecor and Luba Ilyasova, two industry veterans who have navigated the complexities of Amazon selling with remarkable prowess. Learn from Billy’s inspiring transformation from coaching tennis to managing a $25 million portfolio at Thrasio, where his mastery of data analytics has driven success in an ever-changing landscape. Together with Luba, an expert in branding, discover the critical strategies that differentiate successful big brands from those that struggle on Amazon.
Prepare to rethink your approach to digital shelf packaging and market segmentation as our guests share their insights on tackling the unique challenges of the sexual wellness space. With a keen focus on understanding your competitors—big brands, black hat users, or private label sellers—you’ll gain practical tips for selecting the right strategies to emulate. Explore the significance of sharp visual differentiation in capturing the fast-paced attention of online shoppers and understand why brand recognition alone can’t keep you afloat in the digital marketplace.
Finally, grasp the future of e-commerce with a deep dive into Amazon’s AI-driven tools like Comprehend and COSMO. Billy and Luba explain how these technologies can boost product relevance, combat manipulation tactics, and enhance your understanding of customer behavior. From innovative packaging strategies employed by Olay to the powerful impact of data-driven decision-making, this episode equips you with the knowledge to make your brand stand out in a fiercely competitive environment. Take advantage of this opportunity to elevate your Amazon-selling game with actionable insights from the experts.
In episode 404 of the AM/PM Podcast, Kevin, Luba, and Billy discuss:
00:00 – E-Commerce Experts Share Insights
05:13 – Transition to E-Commerce Consulting and Operations
11:03 – Success Strategies for E-Commerce Sellers
16:56 – Strategic Shift Towards Amazon Brand Acquisition
19:08 – Digital Shelf Packaging Strategies for E-Commerce
21:59 – Packaging Differentiation in Retail and Online
25:04 – Packaging Strategy for Online Retail
25:36 – Innovative E-Commerce Packaging Strategy
29:00 – Brand Gating and Reselling Strategy
34:28 – Amazon SEO and Product Strategy Observations
37:27 – Amazon AI Improves Product Relevance
41:11 – Amazon Comprehend Discussion and Tutorial
43:34 – Amazon COSMO Strategy Insights
43:49 – Evolving Customer Filters in Mobile Shopping
49:34 – Amazon’s Brand-Centric Strategy Shift
52:45 – Maximizing Amazon Sales With Innovative Tactics
53:11 – Kevin King’s Words Of Wisdom
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
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Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
You can also listen to the AM/PM Podcast on YouTube here!
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