Hey everyone,

My company is acquiring a product from another company, and Amazon is a major sales channel for it. To give an example, imagine we’ve been manufacturing the “Tide To Go Sticks” for Tide, who recently pulled the product from the market and are no longer selling it. Now, we’re acquiring the product from Tide and rebranding it as “XYZ To Go Stick.” The product will be the same, but the branding will change.

Questions:

UPC Code Transfer: With the branding change, will we need a new UPC code, or can we transfer the existing one? How would this impact the existing Amazon listing? Other: What else should I be aware of through this acquisition in regard to selling on Amazon?

For context, the company we’re acquiring from is much larger and has a dedicated Amazon team, while I’m on my own and have zero experience selling on Amazon so any tips or advice would be greatly appreciated!

TL;DR: Acquiring and rebranding a product. Can we keep the same UPC on Amazon? What’s the impact if we need a new one?

Thanks!