Is A+ Premium content sabotaging sales?

I use built in tools to create A+ and A+ Premium content, I dont use custom design as images becaus A+ readable text boosts search results.

So everything is up to amazon standards as far as content format goes.

The thing that is different if I compare A+ with A+ Premium, is that A+ premium have modules with clickable buttons, slides, hover to see info and so on. A+ is basically static design with images and text.

But could THAT be actually why A+ is performing better than A+ Premium?

What is your findings, did +A Premiums improoved things fior you, or you might have suspition it didnt?