Need Guidance on Starting an FBA + Wholesale Business in Cosmetics: Selling AXE Spray on Amazon Canada

Hi everyone,

I’m currently researching how to start an FBA (Fulfillment by Amazon) business in the cosmetic category and could use some advice. Here’s what I’m considering:

I’m thinking of buying AXE Spray in bulk for around $2000 CAD and selling it on Amazon Canada.

The cost per unit would be approximately $0.50 CAD, and I’m aiming for a 20% profit margin.

My main questions are:

Is it feasible to make a profit with these figures, considering Amazon’s fees and other costs?

I’ve noticed that similar products are already listed and sold/shipped by Amazon. If I list my product at a lower price, will Amazon allow me to compete with their pricing?

How does the process work if a customer adds a product to their cart? Will my listing automatically be included if it’s lower-priced, or will they have to specifically choose my listing over others?

Any insights or experiences you could share would be greatly appreciated. Thanks in advance!