Boosting PL Sales / Strategies for Product launch on Amazon – Sharing What Worked

One key metric I focus on is click-through rate (CTR). When choosing which products to push for top-of-search (TOS) placement, I always compare my CTR to that of my top 1-2 competitors. I’ve found that my method works best when my CTR is at least 3 times higher than the leading competitors. This gives me confidence to invest in a product and push it to the top, knowing the data backs up its potential for success.

When selecting niches, I don’t just consider low ad bid prices—I also take into account the cost-per-click (CPC) in my niche chart. I prioritize the lowest CPC prices and maximize my advance planning, allowing me to get the most out of my ad spend. Combining this with my CTR strategy ensures I’m investing in products that have both high conversion potential and low ad costs.

I also prioritize niches with fast production times (5-7 days) and quick shipping options. If you can get a product from concept to launch fast, it’s a major advantage. This speed allows you to test and adapt faster

Additionally, I tailor my first orders to match the minimum order quantity (MOQ) requirements for each product. Depending on the supplier, this could be anywhere from 100 to 500 units. I find that staying flexible with MOQ allows me to test products efficiently without overcommitting early on.

Through trial and error, I’ve found that launching 1-2 products every 2-3 months with a solid game plan has led to about a 50% success rate in securing those top rankings. One method I’ve used is PickFU, which has been helpful in refining product listings and boosting conversion, though it’s not always necessary.

Actually my checklist consist of give or take 10 criterions for launching product.

I’m also curious to hear what strategies other sellers are finding effective lately— testing Amazon ad spend to evaluate new product ideas.