How do you manage catalog ads at scale?

Hey everyone,

I’ve recently taken a bit of a deep dive into how brands approach catalog ads and I was surprised to learn how much ad spend actually goes towards these. It seems that this is a big part of scaling a brand but also difficult given how many SKUs some brands have.

This stuff is really fascinating to me and I think it’s something a lot of people even in e-commerce don’t realize. That’s what brought me here – I wanted to see how you guys handle these for your business, i.e. any tools you use to help you, how many catalog ads you actually create and if you change the images from the usually plain version on the warehouse stock spreadsheet.

Many thanks in advance!