#429 – How to Outrank Competitors on Amazon with Alina Vlaic
Unlock the secrets to achieving the coveted page one ranking on Amazon as we sit down with Alina Vlaic from AZRank. You’ll learn to master the nuances of constructing effective listings and targeting the right keywords to enhance your visibility and sales. Alina shares stories from her journey in the e-commerce world, highlighting the dynamic Romanian e-commerce community and how it’s being driven forward by a strong IT and programming culture.
We trace the evolution of Amazon’s ranking strategies, from the early days of product giveaways for reviews to today’s focus on relevance and customer engagement. Discover how sellers have adapted to changes in Amazon’s algorithm and hear about the tactics that continue to thrive. Alina and her team at AZ Rank, in collaboration with Helium 10, have pioneered methods like the CPR formula to help sellers navigate these challenges. Their insights shed light on crafting strategies that keep your products relevant in the ever-changing Amazon landscape.
Finally, we delve into the science of reverse engineering Amazon’s AI, Rufus, to give your listings the competitive edge they need. Alina discusses the growing importance of rich media content like images, videos, and user-generated content, and how these elements can significantly amplify your product’s appeal. Whether you’re launching a new product or refining an existing one, learn how to harness tools like Helium 10 and Amazon’s Product Opportunity Explorer to strategically position your brand for success.
In episode 429 of the AM/PM Podcast, Kevin and Alina discuss:
00:00 – Strategies for Amazon Page One Ranking
04:40 – Entrepreneurial Journey in E-Commerce
15:47 – Evolving Strategies for Amazon Ranking
17:05 – Amazon Bans Activity, Goes Underground
19:41 – Developing Formula for Amazon Ranking
22:35 – Crucial Strategies for Amazon Ranking
27:57 – Optimizing Flat Files for Amazon Success
29:53 – Optimizing Amazon Launch Strategy and Ranking
31:22 – Product Testing and Data Collection Techniques
37:04 – Product Success Maintenance Planning Strategy
40:07 – Reversing Amazon AI for Ranking Success
44:42 – Amazon Listing Optimization Through UGCs
48:12 – Trends in Product Innovation
50:14 – Kevin King’s Words of Wisdom
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
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Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
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