#430 – Packaging That Sells: How to Triple Your Product Price with Strategic Design
Transform your brand’s presence with the power of packaging! Join Kitty Lai, a seasoned expert in design and branding, as she shares her journey from a young worker in a packaging factory to designing for iconic brands like Ted Baker and Cath Kidston. Discover how effective packaging can elevate your product, enhance brand recognition, and even lead to viral success. Kitty unpacks the secrets behind choosing the right packaging materials and designs that captivate customers and communicate value.
Imagine turning a simple kitchen knife, initially priced at $30, into a premium product that sells for $129 just by changing its packaging. Kevin King and Kitty Lai explains how strategic design changes can justify higher prices and improve product perception. Dive into the world of e-commerce and learn how market research can uncover customer willingness to pay more for perceived value. Kitty emphasizes sustainability, nudging brands towards recyclable and reusable options that resonate with today’s environmentally-conscious consumers.
For those looking to expand from e-commerce to retail, Kitty offers invaluable insights into selecting and sourcing packaging that aligns with your brand’s identity and customer expectations. She discusses the art of the unboxing experience, where simplicity and thoughtful design can transform customer satisfaction into loyalty. Whether you’re an Amazon seller on a budget or a growing brand, Kitty’s guidance on maintaining design consistency and leveraging creative packaging will inspire you to surprise and delight your customers.
In episode 430 of the AM/PM Podcast, Kevin and Kitty discuss:
00:00 – The Importance of Packaging for Branding
03:23 – Career Path in Design Industry
06:02 – Evolution of Design Trends
11:31 – The Impact of Packaging Design
14:11 – Importance of Branding and Packaging
22:19 – Packaging Strategies for Amazon Businesses
27:08 – The Value of Presentation in Marketing
29:48 – Enhancing Customer Experience Through Packaging
31:19 – Packaging Design and User Experience Importance
34:01 – The Power of Packaging Extras
37:39 – Creative Packaging Solutions for Clients
39:57 – Packaging Design and Brand Consistency
45:29 – Importance of Brand Consistency
47:07 – Impacts of Creative Packaging Design
49:39 – Exploring Creativity in Brand Marketing
50:57 – Maximizing Packaging Impact
51:45 – Kevin King’s Words of Wisdom
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