Managing PPC and Organic Rank Recovery After Going Out of Stock

Hi community,

I’m looking for some advice regarding an issue I’ve been facing. Recently, one of my ASINs under a variation went out of stock. I used to target a specific keyword for this ASIN and had great results in both organic and sponsored rankings.

To avoid being out of stock for an extended period, I increased the price from $19 to $22, which allowed me to maintain the organic rank for as long as possible. However, when the product went out of stock and then came back into inventory, the new organic rank was much worse than before.

Here’s the situation:

I have two separate campaigns, one targeting low search volume keywords and the other targeting high search volume keywords.

Due to the lower organic rank, I increased my PPC . However, the issue is that the top high search volume keywords, which now have poor organic rankings, are eating up most of the campaign budget. Only 2–3 keywords are getting the majority of the spend, leaving little for other keywords.

I’m trying to decide the best approach moving forward:

1- Should I increase the overall campaign budget?

2- Should I transfer the top high search volume keywords to a separate campaign?

3- Or, should I keep the top keywords in the current campaign and move the other keywords that aren’t benefiting from the budget into a new campaign?

I’d love to hear your thoughts and advice! Thank you in advance