KW Targeting vs Organic Rankings

Hey everyone, hope you’re all having a good day!

Got a question regarding keyword (KW) targeting in PPC campaigns.

Do you actively run KW targeting for keywords that you’re already ranking organically on the first page?

Or, do you only run ads for keywords that are organically ranking outside of the top 10 (even they appear organically on first page)?

I’m trying to figure out the best strategy for optimizing my ad spend and avoiding unnecessary overlap.

Any insights or experiences you can share would be greatly appreciated!

Thanks in advance!