Amazon Hijackers Are Killing Your Sales – Here’s How Transparency Stops Them

Amazon sellers work hard to build their brands, optimize their listings, and drive traffic—only to wake up one day and see hijackers stealing their Buy Box and counterfeits flooding their listings.

Sound familiar? You’re not alone.

Listing hijackers and counterfeiters are a multi-billion dollar problem on Amazon. If you’re not actively protecting your brand, you’re leaving yourself vulnerable to lost sales, damaged reputation, and frustrated customers.

But there’s good news: Amazon’s Transparency Program is the ultimate weapon against hijackers, counterfeits, and unauthorized sellers.

Let’s break down exactly how Transparency works, why every brand should use it, and how Seller Labs helps you implement it effortlessly.

1. How Hijackers & Counterfeiters Are Stealing Your Sales

Amazon’s open marketplace is a double-edged sword. While it allows legitimate sellers to scale quickly, it also attracts bad actors who piggyback off your success.

How Amazon Hijackers Work:

Counterfeiters create fake versions of your product and sell them under your listing at a lower price.
Unauthorized resellers buy your products wholesale and undercut your pricing, stealing the Buy Box.
Hijackers damage your brand reputation by sending low-quality or fake versions to customers, resulting in negative reviews.

This not only cuts into your profits but also damages your brand trust and Amazon ranking. So, how do you fight back? Enter Amazon’s Transparency Program.

2. What is Amazon’s Transparency Program?

Amazon Transparency is a product serialization service that prevents counterfeits from being sold under your brand name.

Here’s how it works:

Each unit of your product gets a unique Transparency barcode.
Amazon scans the barcode before fulfillment—if the product doesn’t have an authentic Transparency code, it won’t be shipped.
Customers can verify authenticity by scanning the code with the Amazon Shopping App.

The result? Counterfeiters, hijackers, and unauthorized sellers are completely blocked from selling your product.

3. Why Every Amazon Brand Should Use Transparency

Many sellers mistakenly believe that registering their trademark in Amazon Brand Registry is enough to stop hijackers.

But Brand Registry alone doesn’t prevent counterfeiters from selling under your listing. Transparency does.

Key Benefits of Amazon Transparency:

Eliminates counterfeits & unauthorized sellers—Only Transparency-verified products can be sold.
Protects your Buy Box—Since hijackers can’t sell fake versions, you maintain pricing control.
Boosts brand trust & customer confidence—Buyers know they’re getting the real product.
Improves Amazon search ranking—Counterfeits hurt your listing performance. Removing them boosts conversions.
Enhances supply chain visibility—See where your products are being sold and distributed.

4. How Seller Labs Makes Amazon Transparency Easy

Implementing Transparency can feel overwhelming—especially when it comes to printing and managing thousands of unique barcodes.

That’s where Seller Labs comes in.

Seller Labs Helps You:

Generate & print Transparency barcodes for your products automatically.
Ensure compliance with Amazon’s Transparency program so your listings remain protected.
Monitor inventory seamlessly while keeping your products secure from hijackers.

With Seller Labs, you don’t need to worry about complicated barcode printing or manual tracking—our tools handle it all, so you can focus on growing your business.

Want to safeguard your brand? Try Seller Labs today and take control of your Amazon listings.

5. How to Enroll in Amazon Transparency

Ready to kick hijackers off your listings for good? Here’s how to get started with Transparency:

1. Register for Amazon Transparency via Amazon Brand Registry.
2. Apply for Transparency codes for your products.
3. Print Transparency barcodes on every unit before shipping to Amazon FBA.
4. Monitor your listings—hijackers and counterfeits will be automatically blocked from selling under your ASIN.

Final Thoughts: Protect Your Brand & Increase Sales

Amazon hijackers won’t stop unless you take action. By enrolling in Amazon Transparency and using Seller Labs’ barcode printing solutions, you can:

Eliminate hijackers & counterfeiters for good
Win back your Buy Box & pricing control
Increase customer trust & boost sales

The post Amazon Hijackers Are Killing Your Sales – Here’s How Transparency Stops Them appeared first on Seller Labs: Amazon Seller Software and Platform.