#441 – Viral Product Launch Secrets: How Kate Bray’s Genius Idea Took Over TikTok
Discover the fascinating journey of Kate Bray, an inspiring entrepreneur who pivoted from nursing to e-commerce, making a remarkable impact in the Amazon marketplace. Our conversation with Kate reveals her strategic shift in 2021 when she harnessed the potential of Amazon to launch a unique product for women, driven by her personal experiences. With a background in advertising at NetRush and Incrementum Digital, Kate’s expertise in PPC marketing and Amazon selling has propelled her product towards an impressive eight-figure revenue potential. Kate’s story is a testament to transforming personal needs into entrepreneurial triumphs.
In another segment, we explore the lively world of company culture, focusing on the challenges of creating connections within a new city and a marketing team. As VP of Marketing at Incrementum Digital, Kate shares insights on balancing strategy, branding, and fostering a vibrant work environment that prioritizes human connection. Her colleague Benny highlights the importance of infusing energy into remote work settings, ensuring a cohesive and dynamic company culture. Join us as we discuss the evolving nature of e-commerce and the significance of maintaining a spirited and engaging workplace atmosphere.
Rounding out our episode, we shine a spotlight on innovative solutions in the feminine product market. Hear the compelling journey of creating a diaper-shaped heating pad designed to alleviate period pain, inspired by personal struggles with endometriosis. This venture underscores the power of creativity and community, utilizing platforms like TikTok and Pickfu for feedback and validation. With an ambitious goal of a nine-figure exit, we dive into the strategic use of digital marketing, e-commerce skills, and intellectual property to capture this vast market opportunity. Don’t miss the insights and strategies shaping the future of e-commerce and innovation.
In episode 441 of the AM/PM Podcast, Kevin and Kate discuss:
- 00:00 – Amazon E-Commerce Success Story
- 00:25 – Unique Product Solving Women’s Problems
- 03:13 – E-Commerce Journey From Nursing Student
- 08:53 – Navigating the Amazon Community
- 11:26 – Creating a Vibrant Company Culture
- 19:42 – Culture of Openness and Positivity
- 23:20 – Entrepreneurial Inspiration and Product Development
- 24:12 – Innovating Period Pain Relief Products
- 30:56 – Building Email List From TikTok Success
- 34:54 – Launching and Scaling E-Commerce Success
- 37:43 – Successful Product Launch and Marketing Strategy
- 43:07 – Creativity and Validation in Fashion
- 44:11 – Innovative Period Pain Relief Business
- 45:28 – Website Conversion Through Education and SEO
- 49:32 – Amazon Selling Course Recommendation
- 50:00 – Kevin King’s Words Of Wisdom
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Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
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