First two weeks selling on Amazon FBA

I’ll try to make this short and sweet, first time selling on Amazon, I have a white label extra virgin olive oil from my family. I got bombarded the first three days from people interested on my website. Should I send enough product to get it at many fulfillment centers? Should I put a small coupon promotion.? I’m new to this, and wondering if I should front load my store. Any suggestions would be greatly appreciated.