Why did I experience a random huge jump in sales?

Over the weekend we had a few days where we sold 7x what we normally sell, page views are up from 150 to 1000 a day.

Have you had this happen to you before and how did you find out what was attributing to the sudden growth?

In the past it’s been social media influencers posting, but we have NO IDEA why it’s happening now and if it is another social media video that’s getting a lot of traction … how do we find the video?!