Has anyone used the new Brand Analytics Promotions feature on Amazon?

I recently noticed Amazon is now offering a promotion option under Brand Analytics that seems to target customers who, for example, added your product to their cart but didn’t complete the purchase (like abandoned carts).

Has anyone tried this yet? I’m curious how effective it is — does it actually help recover sales or increase conversions? Any insights on setup, performance, or cost would be super helpful.

Thanks in advance!