Can I change my brand name for specific products after already listing them on Amazon?

I’m currently brand registered on Amazon and have been selling kitchen products successfully under my registered brand name. Recently, I launched a faith-based product as a new product line, but it’s listed under my existing kitchen-focused brand name, which doesn’t really fit the spiritual/religious market I’m trying to reach.

Will Amazon actually allow me to change the brand name? If they do allow it, will I be able to keep all the existing search ranking that the current listing has?