How to Earn Amazon Badges in 2025: Best Seller, Amazon’s Choice, and More

What if one small badge could double your conversions?

In 2025, Amazon badges aren’t just decoration — they’re decisive.

From the Best Seller and Amazon’s Choice badges to new program-driven badges like Climate Pledge Friendly and Small Business, Amazon’s visual trust signals are doing a lot of heavy lifting. These badges are more than flair — they’re powerful psychological nudges that influence shopper behavior at the exact moment of purchase.

But here’s the twist: You can’t apply for most of them. You earn them.

So how do you play the game and win?

This blog unpacks the who, what, and how behind the top Amazon badges — with real strategies for earning them in time for Prime Day 2025 (July 8–11) and beyond. And where it makes sense, we’ll show you how Seller Labs can help you influence the inputs that lead to badge-worthy results.

Why Amazon Badges Matter More in 2025

Amazon has steadily expanded its use of badges to highlight trusted, high-performing, and purpose-driven products. And it’s working. According to Amazon internal research, products with badges like Amazon’s Choice or Best Seller enjoy:

• Higher click-through rates (CTR)
• Increased conversions
• Greater visibility in organic search

That’s because shoppers trust badges as signals of credibility — especially during deal-heavy events like Prime Day, where decision fatigue is real.

Imagine two nearly identical products. One has a badge, the other doesn’t. The badge wins every time.

Amazon’s Top Badges in 2025 (And How to Earn Them)

Here’s a breakdown of the top badges that Amazon sellers can aim for, with insights sourced from the official Seller Central Forum guides (Part 1 and Part 2):

What It Means: You’re the top-selling product in your category (must be a category with at least 100 products).

How to Earn It: Maintain top sales velocity in your category or subcategory. Badges update hourly.

Tips:

• Dominate long-tail subcategories where competition is manageable
• Use Seller Labs’ Ad Genius to automate performance-based ad suggestions and scale campaigns that convert
• Track sales trends in Seller Labs Genius Bundle dashboard to spot opportunities

What It Means: Your product is one of the top-selling new ASINs in its category (within 90 days of launch).

How to Earn It: Launch with strong momentum — high sales, reviews, and ad velocity.

Tips:

• Drive early momentum with PPC and off-Amazon traffic — start with our guide to external traffic strategies that rank in 2025.
• Optimize your product listing from day one with our step-by-step Amazon SEO checklist for higher rankings and conversions.

What It Means: Your product is frequently purchased, well-rated, and ships fast.

How to Earn It: High customer satisfaction, low return rate, and strong keyword relevance.

Tips:

• Analyze reviews using Feedback Genius to catch issues early
• Target specific keywords with a healthy mix of organic and paid traffic
• Ensure fast, reliable fulfillment (FBA or Prime-eligible FBM)

What It Means: Your product ships fast and meets Amazon’s highest delivery and service standards.

How to Earn It: Enroll in FBA or qualify for Seller-Fulfilled Prime through consistent performance.

Tips:

• Use Seller Labs’ Restock app to avoid stockouts
• Monitor IPI score and prep for Q3–Q4 demand

What It Means: You’re a U.S.-based small business registered with Amazon’s Brand Registry or Handmade program.

How to Earn It: Meet size qualifications and enroll. Free and automatic for eligible sellers.

Why It Matters: Amazon promotes small businesses heavily during Prime Day and other events.

What It Means: Your product is certified sustainable by Amazon or one of its third-party partners.

How to Earn It: Partner with approved certifiers or qualify via Amazon’s Compact by Design initiative.

Tips:

• Consider how packaging, weight, and materials can earn you sustainability certifications
• Learn about qualifying sustainability certifications in Amazon’s badge guide

“But I Can’t Control Badges…”

You’re right — there’s no dashboard that says “Apply Now.” No notification. No direct submission form.

But here’s what sellers often miss: You can influence the signals Amazon uses to assign badges.

You choose how competitive your pricing is.
You decide whether your listing is optimized with relevant keywords.
You influence your reviews, return rates, and customer satisfaction metrics.

Every one of those elements feeds into Amazon’s badge logic. The difference between almost eligible and badge-wielding bestsellers often comes down to how consistently you execute across your entire listing strategy.

And in a year like 2025 — with Prime Day lasting four days (July 8–11) — your competitors aren’t slowing down. They’re optimizing for every possible edge. Badges included.

How Seller Labs Helps You Win the Badge Game

While badges aren’t granted by request, Seller Labs gives you the tools to increase your chances of earning them:

• Automate and optimize ad campaigns to increase sales velocity with Ad Genius
• Improve review health and automate requests with with Feedback Genius
• Track keyword performance and optimize listings with real-time campaign insights
• Stay Prime-ready by managing restocks and inventory health
• Keep learning with top-rated blogs like Amazon Best-Sellers in 2025 and Sourcing Alternatives Beyond China

Final Word: Your Badge Strategy Starts Now

Badges aren’t magic. But they are magnetic.

They earn trust at first glance. They drive click-throughs. They help shoppers decide between you and someone else.

As we count down to Prime Day and Q4, the time to prepare is now. Whether you’re launching new products, optimizing existing ones, or trying to hold your edge in competitive categories — the right mix of strategy, insights, and tools will put those badges within reach.

And when they do show up?

You’ll know it wasn’t luck. It was smart selling.

Your Next Steps with Seller Labs

Dive deeper: Read our expert breakdown of Amazon Best Sellers in 2025 to understand what drives badge-worthy momentum
Strengthen reviews: Explore how Feedback Genius helps you improve seller reputation and automate review requests
Automate ad optimization:Ad Genius provides suggestions to improve campaign performance and drive consistent, badge-worthy sales.
Stay Prime-eligible: Use our Restock app to maintain inventory health and avoid stockouts
Bookmark badge resources: Amazon Badge Guide Part 1 and Part 2
Try Seller Labs Free → Start Your Free Trial

The post How to Earn Amazon Badges in 2025: Best Seller, Amazon’s Choice, and More appeared first on Seller Labs: Amazon Seller Software and Platform.