Display Ads and brand ads – Mx and Jp

Hi, wanted to check if anyone has a good Ads strategy for Mx and Jp marketplaces. Like what kind of Ads work the best and is it good to start display Ads right from the start for a brand that is new to these MPs. The general strategy for me has been – automatic, manual and then into brands or display depending upon the performance. But wanted to channelise on awareness and was looking into experiences where these were started right from the start. I am referring to home furnishing category for context