10 Advanced Ads Only Top Amazon Sellers Use

Discover the advanced ads types top 1% Amazon sellers use to scale profitably. 

The Amazon Ads landscape is quite competitive. That’s why top-performing brands turn to advanced PPC tactics to scale with precision, drive visibility and boost profitability. 

So, what works beyond Sponsored Products? Let’s break down the top 10 advanced amazon ads for elite PPC sellers. 

 

Amazon DSP Retargeting

If your Sponsored Ads already deliver a good ROAS, then it’s time to look into Amazon Demand-Side Platform (DSP). 

DSP uses Amazon’s audience data, to let you run programmatic ads on and off the marketplace. It’s a powerful tool to bolster awareness and audience re-engagement. 

With DSP, you can retarget recurring viewers or potential buyers that abandoned the cart with dynamic display or video ads. You can also use DSP to broaden your

 

Sponsored Display Retargeting

Chances are you’re already using a Sponsored Display. No we gotta set up a retargeting campaign. 

Unlike Sponsored Products, Sponsored Display lets you target leads based on their shopping behavior. You can use this data track and target buyers―or competitors―who’ve interacted with your product, on and off Amazon.

Once you have a clear view of who’s viewing your ads, you can use views remarketing” to re‑engage those browsers that didn’t purchase. Another great tool is “purchase remarketing,” if you’re looking to upsell complementary products.

Once you’re ready to expand your reach, use “Audience Expansion” to reach audiences similar to your target customers. 

 

Sponsored Brands Videos

There’s no denying that storytelling is a powerful tool for any Amazon ads advanced partner. Brands use storytelling to highlight pain‑points and product solutions to drive customer conversions.

Sponsored Brand videos are ideal to share quick but effective product stories with shoppers. They’re short, autoplay content, displayed mid-page in Amazon search results. 

These short 15-30 second videos show up mid-page in Amazon search. The best examples open up with a problem and showcase the product in the first 3 seconds. Of course, you should wrap up with a call-to-action to boost your CTR.

 

OTT Ads (via DSP)

Amazon OTT (over-the-top) are full‑screen, non‑skippable video ads. You’ve surely seen these advanced ads play during streaming on Prime Video and Freevee. 

OTT ads are best for established brands with a $10k+ ad budget. However, they’re powered by Amazon’s first-party audience targeting. So, OTT videos are great advanced ads to build upper‑funnel awareness.

 

Dynamic Bidding Strategies

Do you bid on ads the smart way or the hard way? Your ad bidding strategy should be based on placement data. For example, you should set “Down Only” for low-converting campaigns; and “Up & Down” for bestselling products to capture more top-of-search placements.

 

Automated PPC Software

Amazon-native tools are a great starting point to boost your PPC strategy, However, those solutions can’t match third-party PPC software for automation, keyword search, and budget optimization.

Tools like AIHello, Sellerrise or Helium 10 can offer real-time bid adjustments; keyword mining from auto to manual campaigns; and alerts for poor-performing keywords. In short, you’ll have all that you need to run successful PPC campaigns in one place. 

 

A/B Testing

Amazon has a feature called “Manage Your Experiments.” Here, sellers can run A/B testing on A+ content, titles, and images to improve conversion rates.

Testing your ads and product listings can help you design campaigns, and to make the most of your ad spend by boosting page conversions 

We recommend that you run A/B tests every 4–6 weeks to account for buying cycles. You’ll improve your ACoS in no time. 

 

Category & Product Targeting

Advanced ads go beyond keywords and into ASIN and category targeting. This is an excellent strategy to go after niche audiences and drive sales on underperforming products. And to make an even more effective campaign, you can layer this with negative keywords.

 

Advanced Negative Keyword Strategy

Negative keywords are often overlooked—but they’re vital for reducing wasted spend. They can help you refine your ASIN targeting with low-converting terms as exact matches to your front-end keywords.

As with regular keywords, pick search terms with high spend and poor ACoS to optimize your ad spend. 

 

Full-Funnel Strategy with Layered Ads

The best advanced ads strategy is to run a combination of the previous tips. In doing so, you’ll design a layered, full-funnel strategy. For instance: 

1. Run DSP campaigns with OTT ads so you can reach customers on Prime Video. 
2. Set your Sponsored Brand videos alongside category targeting to drive niche audiences to your listings
3. Run display retargeting and A/B optimized listings to boost your Amazon Search visibility.

 

The goal, of course, is to increase your ROAS and establish long-term visibility.

 

Final Thoughts

You already got the basic Amazon Ad campaigns running. Now, step it up with these advanced ads and tips to move the needle in your favor. 

Most sellers stop at Sponsored Products and hope for results. But the top 1% brands deploy layered, data-driven, full-funnel strategies that leverage every Amazon ad type to maximum effect.

If you’d care for some guidance, we offer complete Amazon PPC services to our clients. Since 2014, we’ve dedicated helping Amazon brands achieve significant growth across North America, Europe, and Asia.

We don’t offer one-size-fits-all solutions. Instead, we guide you through the biggest growth stages your brand will face in its success journey.

Author

Esteban Muñoz is a writer, editor and content manager with several years’ experience in ecommerce and digital marketing. Over the years, he’s been able to help his associates grow by optimizing and creating in-depth content marketing strategies.

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