What are the biggest challenges you face while trying to utilise Creator Connections?

Recently Ive been speaking to leading brands in the US with over 8 figures in GMV driven from the Amazon storefront and it seems like most of these brands have one thing in common which is not being able to control the type of partners that opt into their Creator Connection campaigns. I’d love to hear from you on what are some of your hesitations while utilising Creator Connections to drive an additional revenue stream on your Amazon storefront?