Who is a branded storefront worth it for?

Hey all!! I’ve been selling on FBM for a little over a year now. Great standing. I follow the rules. We pull in about $500 net right now with just basic Lottery ads. This is on about 25 products…although we have hundreds we can add in.

I haven’t added our full catalogue, simply because we have a .com store that we focus all of our time on. (We make our full time income on the .com side.)

My husband, however, is about to take over the Amazon side of things, so we’ll be updating products in Amazon daily. I’ve been looking at the branded store for the last year, but haven’t really gone for it, since we haven’t been focusing much time.

We haven’t trademarked the company yet, but plan on doing that regardless. I guess my question is…is the time spent on the Amazon learning curve worth it for the branded store? Or should we just keep on plugging away at getting our products individually added into our seller central? Does it increase sales THAT much…or is it more of a vanity situation.