AWD or Optimized Placements

We noticed a big drop in our sales last week. We’re a large seller 1000+ units per day and we’re down about 20% from where we were 2 weeks ago. Typically it should be the other way around for this time of year. Regardless, we were digging around and we’re seeing drastic organic results differences based on customer location (For those that don’t know what I mean, if you go incognito, you can change the delivery zip code when you search). Now typically in the past when we take a deep dive we see very similar data for customers on the east coast, midwest, west coast, etc. However after researching our sales decline were noticing massive organic ranking fluctuations from even close proximities. Meaning a NJ Zip Code will have different results than a NYC Zip Code or Seattle Zip Code will have a different result than a Tacoma Zip Code, etc.

Obviously Amazon is giving more “points” to the products stored closest to the customers zip code. When we typically ship our inventory in we do the Optimized Placements (5 Shipments) but now I’m wondering if AWD is the better way to go since they usually send small quantities all over the place.

One thing is for sure, this is sure is making incredibly difficult to optimize your ASINs.