Most marketplace growth problems aren’t traffic problems, they’re execution problems.

After working across multiple brands, I’ve seen the same pattern again and again.

Everyone focuses on ads and creatives.

But growth actually breaks because of:

– Poor catalog hygiene
– Forecasting gaps
– Inventory timing misalignment
– Ownership confusion between teams
– Listing inconsistency

One brand I worked with kept increasing ad spend but conversions stayed flat.

The real issue?

Content inconsistency and stock flow gaps.

Once fixed, sales improved without increasing ad budget.

Biggest lesson: scaling isn’t about adding more tactics — it’s about removing friction.

Curious to hear — what’s been the hardest operational challenge for you lately?