What do I need from my product reseller?
Hi everyone,
I own a Brazilian Propolis brand and I’m the Brand Registry owner on Amazon. Recently, a wholesale company approached me wanting to buy my stock and resell it on the platform.
This is my first time dealing with a 3rd party reseller and I want to protect my brand equity. I’m worried about price wars (MAP) and bad customer service ruining my reputation.
Beyond the basic Invoice, what specific documents and “proof of capability” should I demand from them before signing a Letter of Authorization (LoA)?
- Do you guys use a specific MAP (Minimum Advertised Price) agreement?
- Should I limit their access in Brand Registry or keep them away from it entirely?
- What are the red flags I should look for in their seller profile?
- What other docs do I need to ask them to make sure we are aligned.
Any advice from Brand Owners who’ve gone through this would be huge. Thanks!
submitted by /u/Own_Goal_119
[link] [comments]