Planning Ahead For the Prime Day 2022: A 7-Step Checklist For Amazon Sellers – Infographic

As one of the biggest retailer’s Amazon shopping events closes in, online merchants hurry on with their Prime day arrangements. 

Given the heavy traffic and fierce competition for this annual 2-day sales campaign, planning ahead is crucial for online sellers to have their products front and center in the marketplace.  

Winning Prime Day customers is generally correlated with forecasting the right amount of inventory, efficient advertising, pricing, and data management strategies. 

To help you put your Prime Day preparations on steam and reduce the stress of planning, we put together seven key strategies to fuel your deals and boost your Amazon Prime Day sales. 

Read on to ease your Prime Day planning headaches with:

• A Prime Day deadlines overview 
• Pro tips on advertising, pricing, inventory, and data management for maximum profit

First Things First: When is Amazon Prime Day?

Although Amazon still hasn’t released the exact date for Prime Day this year, it has confirmed it will be in the middle of July, with most bets on the 18th-19th combo based on the inventory deadlines.

Other Amazon Sellers’ Prime Day Concerns for 2022:

On top of the cut-and-dried routines, the annual shopping event tosses new challenges for Amazon sellers due to the ongoing supply chain issues and growing inflation in 2022.

We are here to offer solutions to the most pressy ones:

1. Supply Chain Disruptions

Due to the current economic struggles coupled with the post-pandemic effects, online merchants may see new shipping disruptions in 2022. As noted by Bloomberg, delivery delays for ocean freight have more than doubled in the pandemic.

Main Concern: If your products come from China, it may take them more than 100 days on average to reach a warehouse in the United States, which may prevent you from getting stock ready for Prime Day.

Solution: Against this backdrop, you’d better count on products you have on hand to discount and promote instead of hoping a shipment arrives in time. Keep a sharp eye on your inventory and be ready to adapt your plans in case of stocking problems or shortages.

2. Decreasing Consumer Purchasing Power

As inflation gains steam, the U.S. consumers admit that rising costs of goods and services make it hard to afford things. According to the EY U.S. Future Consumer Index, 52 percent of respondents consider price the most crucial purchase criterion, while 42% percent will only buy from brands that align with their values, and provide the gold standard of buyer experience.

Concern #1: With buyers expected to consume less and focus on low-cost products, retailers should take measures to protect their margins.

Solution: Monitor and foster good reviews from your buyers by offering a positive customer experience. Double-check the information you provide on your product’s page and ensure you take care of any feedback.

Concern #2: Amazon Prime members will be looking for great deals, so making your products appealing is the top priority.

Solution: Give your customers more ways to save. With Coupons and Prime Exclusive Discounts, online sellers can make their products stand out and increase the click-through rate during the sales event.

3. Increased FBA Inventory and Storage Fees

Effective April 28, 2022, an FBA fee surcharge of 5% is implemented on each unit sold, including products purchased before that date. As of now, it averages from a $0.15 to a $7.55 increase, depending on product size and category.

Main Concern: With the new fees, online sellers should redo their math to see how far they can discount the products and still make a profit.

Solution: With fees on the rise, Amazon sellers want to keep costs down. Confirm all your product sizes are accurate so you aren’t overpaying for shipping or storage. Also, mind the inventory in stock, as large items that take up a lot of space or products that don’t sell quickly will incur extra storage costs.

FAQs

How Seller Labs Can Help You With Prime Day Arrangements

Seller Labs PRO comes up with an array of Amazon seller tools enabling you to:

• enhance your product reviews management
• find profitable keywords for better listing optimization
• leverage your inventory
• get insightful reports on your Amazon business performance, and more

On top of the robust PRO solution in your corner, our Services team can back you up while developing an efficient Prime Day sales strategy.

If you are looking for a way to take the hassle out of your Prime Day preparations, you can reach out to us, and we’ll take care of them.

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