Question about selling a product that supposedly requires EPA registration.
Good afternoon!
I’m trying to post a product that I am wanting to brand myself. But the product I am using has food grade diatomaceous earth. Which is requiring an EPA registration number however food grade DE is exempt under certain FIFRA code.
Is there a way to work around this? Should I use a different name? I think it was silicone something that I saw is another name used.
Should I register for an EPA number? I’m reading it can be very expensive and I haven’t sold a single unit yet so I’m not sure that’s my best option.
Please any help would be appreciated. Ask any questions necessary. Thank you!!
submitted by /u/greasiest-sausage
[link] [comments]
Question about selling a product that supposedly requires EPA registration.
Good afternoon!
I’m trying to post a product that I am wanting to brand myself. But the product I am using has food grade diatomaceous earth. Which is requiring an EPA registration number however food grade DE is exempt under certain FIFRA code.
Is there a way to work around this? Should I use a different name? I think it was silicone something that I saw is another name used.
Should I register for an EPA number? I’m reading it can be very expensive and I haven’t sold a single unit yet so I’m not sure that’s my best option.
Please any help would be appreciated. Ask any questions necessary. Thank you!!
submitted by /u/greasiest-sausage
[link] [comments]
#461 – Counterfeits, Hijackers, & IP Nightmares: Protecting Your Brand on Amazon with Daren Garcia
Imagine a world where your brand’s value is constantly under threat from unauthorized sellers and counterfeiters. In an era where e-commerce is a competitive battleground, protecting your brand has never been more crucial. Join us as Daren Garcia from Vorys, an international law firm, shares his expertise on the delicate interplay between brand protection and intellectual property strategies in the digital marketplace. Learn what can brands can do to maintain their market presence and integrity.
Navigating the legal maze of e-commerce is no small feat. We explore how giants like Amazon and eBay position themselves as mere facilitators, avoiding accountability for third-party seller actions such as counterfeiting. The episode dives into the nuanced legal concepts like the “first sale doctrine” and how these impact both the brand and the marketplace. Through Daren’s insights, discover the rigorous process of securing trademarks and combating infringement, particularly in challenging terrains like China, while understanding the pivotal role of cease and desist letters in safeguarding your brand.
Brand protection is an ongoing battle, demanding strategic resource management and proactive measures. From securing injunctions to leveraging AI for trademark protection, we unravel the complexities of modern brand defense strategies. Hear stories of entrepreneurs turning adversity into opportunity by innovating within legal confines, and glean valuable lessons on the importance of securing a robust legal framework before enforcing restrictions globally. Whether you’re facing the challenges of counterfeits or unauthorized sales, this episode offers actionable insights and expert guidance on how to effectively safeguard your intellectual property in the digital age.
In episode 461 of the AM/PM Podcast, Kevin and Daren discuss:
- 00:00 – Brand Protection Strategies in E-Commerce
- 07:16 – Online Marketplaces and Legal Immunity
- 10:18 – IP Infringement on Online Marketplaces
- 18:23 – Amazon Brand Protection Strategies
- 23:57 – Cease and Desist Misuse
- 27:22 – Brands Asserting Control Over Distribution
- 27:33 – Combatting Brand Infringement in E-Commerce
- 35:57 – The Importance of IP Protection
- 38:53 – Injunction Process for Brand Protection
- 41:44 – Amazon Listing Sabotage Threats
- 45:22 – Impactful Brand Protection Strategies Through AI
- 48:10 – Brand Protection Strategies on Online Marketplaces
- 53:39 – Impact of AI in Business
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #461 – Counterfeits, Hijackers, & IP Nightmares: Protecting Your Brand on Amazon with Daren Garcia appeared first on AM/PM Podcast.
How to Manage Channel Conflict Across Your Stores
Channel conflict can be a quiet tug-of-war that plays out every time you try to keep both your Amazon store and retail partners happy. And the costs aren’t just hypothetical.
According to a survey, 93% of ecommerce channel managers admitted they regularly make decisions that hurt their online sales just to avoid upsetting distributors.
In addition, 6 in 10 ecommerce channel managers said their yearly revenue would likely grow without the limitations caused by channel conflict.
If you’re running a brand across Shopify, Amazon, and wholesale networks, chances are you’re constantly threading the needle between growth and keeping the peace. It’s not just about pricing or platforms anymore but about protecting your margins and your relationships.
What is Channel Conflict in Ecommerce?
In today’s multi-channel ecommerce environment, it’s not uncommon for internal battles to quietly chip away at your revenue, customer trust, and partner relationships.
Channel conflict happens when different sales avenues for the same brand such as Amazon, retail stores, or your direct-to-consumer (DTC) site, end up competing against each other instead of working together.
There are three main ways channel conflict manifests:
Vertical Channel Conflict
This conflict type arises between different levels of the same supply chain. For instance, a manufacturer vs a retailer, or a brand vs a distributor.
If you run a brand that works with distributors to reach retail partners, conflict can emerge when your DTC pricing or promotions make it harder for them to compete.
- Example. A skincare brand starts selling directly on its own website at a lower price than what its retail partners offer. The retailers feel undercut and stop promoting the product.
Horizontal Channel Conflict
This type of conflict, meanwhile, involves tension between players on the same level on the distribution model. When horizontal channel conflict arises, it frequently sparks price competition that diminishes the brand’s perceived value.
- Example. Two authorized Amazon resellers of a brand are competing by slashing prices to outdo each other.
Multichannel Channel Conflict
This conflict shows up when a brand sells through multiple platforms like Amazon, Shopify, and distributors, but fails to create distinct strategies for each. When horizontal channel conflict occurs, it often sparks price competition that can damage the brand’s perceived worth.
- Example. Your own Shopify store offers free shipping and bundles that undercut what your authorized Amazon resellers can offer.
How Channel Conflict Manifests
In the world of omnichannel ecommerce, where your products might show up in various online or physical stores, there are many ways channel conflict could show up. When this happens, you can feel it in your margins, relationships, and customer satisfaction.
Here’s how channel conflict manifests:
Price Undercutting
Data tells us that 6 out of 10 shoppers compared prices online before buying. If a customer visits your DTC site and sees your product for $80, but a third-party Amazon seller is offering it for $69, who do you think gets the sale? Probably not you.
This kind of undercutting trains customers to shop around and can erode trust in your brand.
Platform Cannibalization
You’re running a holiday sale on Shopify, while Amazon automatically adjusts its pricing based on competition. You end up competing against yourself.
Customer Confusion
Your brand looks one way on Shopify, another way on Amazon, and a third on a reseller’s site. Some ships in two days, others in two weeks. Some include gifts, others don’t.
With the pricing inconsistency and difference in inclusions, customers can get mixed signals and may leave frustrated.
What Causes Channel Conflict?
In many cases, channel conflict emerges subtly when strategies across pricing, partners, and platforms aren’t in sync.
Below are some of the top triggers behind channel conflict.
No MAP Policy
A Minimum Advertised Price policy or MAP policy is a pricing rule that a brand sets to control how low a reseller can advertise its products for, but not necessarily how low they can sell them.
If you don’t have a MAP policy, you’re leaving your brand vulnerable to price wars. The numbers speak for themselves: 20% of tracked products report MAP violations every single day, and a staggering $2.6 billion is lost annually in the U.S. due to these violations.
Even more concerning? 80% of online sellers are unauthorized, which means they have little to no incentive to honor your pricing or protect your brand’s value. Without a MAP in place, it’s easy for pricing to spiral out of control.
Unauthorized Resellers
When products show up on Amazon, Walmart Marketplace, or other third-party sites without your knowledge or control, you’re dealing with an unauthorized reseller problem.
These sellers often buy your products in bulk, undercut official pricing, and offer poor customer experiences, all while competing with your legitimate channels.
This not only erodes brand equity, but also causes pricing conflicts and can cost you the Amazon Buy Box.
Poor Ecommerce Integration
When your ecommerce tools and platforms aren’t talking to each other, inventory sync issues, pricing errors, and fulfillment delays can creep in.
Lack of ecommerce integration between systems like your ERP, Amazon Seller Central, and Shopify backend can cause duplicate listings, overselling, or pricing discrepancies that fuel channel confusion.
Overlapping Audiences with No Strategy
Selling the same product with the same messaging across Amazon, Shopify, and your retail partners might seem efficient, but it often creates internal cannibalization.
Without clear segmentation (exclusive bundles, channel-specific offers, or messaging), your own stores can end up competing with each other for the same customers.
How to Prevent Channel Conflict
Here are a few ways you can avoid channel conflict as an ecommerce seller.
Enforce a Strong MAP Policy
A MAP policy is your first line of defense against pricing wars. But simply writing one isn’t enough; it needs to be monitored and enforced across all channels.
To be able to enforce your MAP policy, make sure that you share it with resellers, distributors, and retail partners―ask for a written agreement or signature, as much as possible.
It also pays to educate them on why MAP matters and how it protects everyone’s margins and the brand’s value.
- Actionable Tip. Use monitoring tools to automatically detect MAP violations and alert your team in real-time.
Remove Unauthorized Resellers
Unauthorized resellers often acquire inventory through distributors, liquidation sales, or arbitrage and list it online without your approval. They often undercut your prices, hurt your brand reputation, and steal sales from legitimate partners.
One tool you can leverage against unauthorized resellers is Amazon Brand Registry. Once enrolled, you gain greater control over your product listings and access to powerful tools that help detect and report policy violations.
- Actionable Tip. Set up a process to routinely audit your product listings. Conduct Amazon competitor analysis and marketplace monitoring to identify unfamiliar sellers and track how they price, bundle, and ship your products.
Differentiate Your Channel Offerings
If every channel is selling the exact same product in the exact same way, you’re setting them up to compete. Instead, segment your offerings to create channel-specific value.
This isn’t just about preventing overlap, but also about delivering what shoppers actually care about. According to a survey, 46.8% of consumers value competitive pricing and discounts, while 36.4% want detailed, accurate product descriptions and photos.
That means one-size-fits-all listings across your channels won’t cut it. For example, you can differentiate your channel promos by offering bundles on your Shopify store, retail exclusives for in-store partners, and unique packaging for Amazon.
- Actionable Tip. Make sure your top-performing channels reflect what your customers care about most, like fast shipping, secure checkout, or detailed specs.
Stay Ahead of Platform Policies and Enforcement Risks
In marketplaces like Amazon, failure to comply with pricing policies, seller terms, or listing standards can quickly spiral into bigger issues like suppressed listings, lost Buy Box privileges, or even account suspension.
At the same time, not staying on top of policy changes can leave your brand wide open to unauthorized resellers, counterfeiters, and aggressive competitors.
- Actionable Tip: If you’re struggling to control Amazon resellers, track violations, or strategize around your DTC vs retail mix, reach out to specialists like AMZ Advisers. Trusted by brands all over the globe, AMZ Advisers offer custom solutions to help brands manage Amazon channel conflict while maintaining strong relationships with other sales partners.
The Lowdown
Channel conflict can fracture relationships, confuse customers, and erode your brand’s credibility across every platform you sell on. And as more brands embrace omnichannel ecommerce, the risks only grow.
But conflict isn’t inevitable. With the right mix of strategy, communication, and tech-powered enforcement, you can keep your Shopify store, Amazon listings, and retail partners aligned, never at war.
Whether it’s tightening up your MAP policy, cleaning house of unauthorized resellers, or simply offering smarter product bundles per channel, these small moves can make a big difference in protecting your margins and your message.
Author
Carla Bauto Deña is a journalist and content writer producing stories for traditional and digital media. She believes in empowering small businesses with the help of innovative solutions, such as ecommerce, digital marketing, and data analytics.
The post How to Manage Channel Conflict Across Your Stores appeared first on AMZ Advisers.
Listing shows unavailable due to stock but I have stock in my seller account.
I’m new and have spent the last couple months working on listing my product on and off.
Assuming it’s something I’m doing wrong but my listing shows “Currently unavailable. We don’t know when or if this item will be back in stock.”
I currently have 20 in stock and have it added that to the inventory page. Wondering if it’s some info or pricing I’m missing maybe.
In the app “your price” is filled out but Lowest and featured are empty. Thoughts on what I’m doing wrong?
On the home page it says my account is healthy and no actions are needed.
submitted by /u/Ndog4664
[link] [comments]
Listing shows unavailable due to stock but I have stock in my seller account.
I’m new and have spent the last couple months working on listing my product on and off.
Assuming it’s something I’m doing wrong but my listing shows “Currently unavailable. We don’t know when or if this item will be back in stock.”
I currently have 20 in stock and have it added that to the inventory page. Wondering if it’s some info or pricing I’m missing maybe.
In the app “your price” is filled out but Lowest and featured are empty. Thoughts on what I’m doing wrong?
On the home page it says my account is healthy and no actions are needed.
submitted by /u/Ndog4664
[link] [comments]
How to Write the Best Amazon Bullet Points for Maximum Sales
When shoppers land on your Amazon listing, they skim—fast. Your bullet points are prime real estate to convince them to click “Add to Cart.” Done right, they grab attention, showcase value, and work hand-in-hand with your keywords to push your product higher in search results. Done wrong, they make your listing look unprofessional, generic, and forgettable.
Key Takeaways
- Amazon bullet points can make or break your product’s conversion rate.
- Focus on benefits first, not just features.
- Use keywords naturally to boost SEO without keyword stuffing.
- Keep each bullet scannable, concise, and persuasive.
- Test and refine your bullet points to improve sales over time.
Quick Guide: What You’ll Learn
How Amazon Bullet Points Affect Clicks and Conversions
Bullet points aren’t just filler text. They directly influence:
- Purchase decisions by highlighting value quickly.
- SEO ranking through keyword placement.
- Customer trust via clarity and professionalism.
If you’re not investing time into crafting them, you’re leaving sales on the table.
Best Practices for Writing Amazon Bullet Points
Lead with the Benefit, Support with the Feature
Shoppers care about what’s in it for them. Start each bullet with the benefit, then back it up with the feature.
Example: Sleep Better All Night – Premium memory foam contours to your body for maximum comfort.
Keep it Scannable
Most buyers read the first few words of each bullet. Use CAPS at the start for emphasis, followed by clear, benefit-driven text.
Use Strategic Keywords
Incorporate relevant search terms naturally to boost your visibility without making the bullet sound robotic.
Stay Within Character Limits
Amazon allows around 200–250 characters per bullet (varies by category). Use every character wisely, but avoid overstuffing.
Pros and Cons of Different Bullet Point Styles
Full Sentence Style
Pros
Looks professional and polished- Works well for storytelling in product descriptions
Cons
Can feel too long for quick skimming- May lose attention on mobile devices
Fragment + CAPS Style
Pros
- Grabs attention quickly
- Makes benefits stand out immediately
Cons
- Can feel abrupt if overused
- Less natural for detailed explanations
Common Mistakes to Avoid
- Keyword stuffing to the point of awkwardness
- Listing features without explaining the benefit
- Using vague terms like “high quality” without proof
- Ignoring mobile readability (most Amazon traffic is mobile)
FAQ: Amazon Bullet Points
Aim for 5, as Amazon allows up to five bullet points in most categories.
Yes, but naturally. Amazon’s algorithm reads them, but so do humans.
Avoid them—Amazon’s style guidelines prefer clean, professional text.
Final Thoughts + Next Steps
Your bullet points are a critical piece of your Amazon listing optimization puzzle. Apply these strategies to craft copy that sells, ranks, and resonates with your audience.
And while Seller Labs doesn’t have a listing optimization tool, the Genius Bundle helps you dominate Amazon with data-driven insights, ad optimization, and review management. That means you can focus more on perfecting your bullet points while we help you win the Buy Box, manage ads, and increase visibility.
Now’s the perfect time to grow your Amazon sales — and we’re making it easier.
Get 30% off your first month of the Seller Labs Genius Bundle — after your 30-day free trial.
This limited-time offer is only available through the end of the month, so don’t wait.
Start driving more visibility, conversions, and profit today:
Related Blogs
- Amazon SEO: How to Optimize Your Product Listings for Higher Rankings & Sales
Master the foundational SEO principles that amplify the impact of strong keywords, content, and images. - Amazon Buy Box 2025: Strategies to Win
Learn how seller performance metrics—including listing quality—impact Buy Box eligibility. - Amazon A10 Algorithm in 2025: What Sellers Need to Know
Explore how Amazon’s evolving algorithm weighs product images, reviews, and other trust signals. - Fix Your Amazon Product Titles in 2025 to Avoid Listing Suppression and Lost Sales
Prevent common compliance mistakes that can lead to lost visibility and reduced sales. - Reduce Amazon Returns in 2025
Lower return rates by aligning customer expectations with accurate listings and strong product visuals.
The post How to Write the Best Amazon Bullet Points for Maximum Sales appeared first on Seller Labs: Amazon Seller Software and Platform.
Heavy Box Labels on Master Cartons?
I have 4 cartons (shipping between 100-150 units of each size). Supplier said 2 are 14kg and 2 are 20kg. I believe I need heavy box labels on 4 sides above 15kgs. My question is, should I just put them on all cartons in case the 14kg one gets flagged? Is there any consequence to marking it as heavy if it’s 1KG under the minimum? Thank you!
submitted by /u/Andrewpg3
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Is anyone successfully doing Seller Fulfilled Prime from a single US location for small items?
I keep seeing how difficult it is to stay inside the seller fulfilled prime program.
I’m located in the SE of the US. My items are light weight, high margin and about $50. I can use UPS 2 day for abut $12 to anywhere in the lower 48 states.
The prime program says I need to have at least 30% of the orders arrive within 1 day and 70% arrive within 2 days.
Given this information, do you think UPS 2 day will be enough to keep me in the program?
submitted by /u/diego797
[link] [comments]
Heavy Box Labels on Master Cartons?
I have 4 cartons (shipping between 100-150 units of each size). Supplier said 2 are 14kg and 2 are 20kg. I believe I need heavy box labels on 4 sides above 15kgs. My question is, should I just put them on all cartons in case the 14kg one gets flagged? Is there any consequence to marking it as heavy if it’s 1KG under the minimum? Thank you!
submitted by /u/Andrewpg3
[link] [comments]
