#454 – 153 Knockoffs & 1 Shutdown: The True Cost of Selling on Amazon with Chris Keef
Can your Amazon brand survive the onslaught of 153 knockoffs? Hear from Chris Keef, our expert guest, as he unravels the harrowing tale of an Amazon seller who faced this exact nightmare and navigated the turbulent waters of account suspension despite a fortress of patents and trademarks. Chris brings a wealth of knowledge from his dual experiences in the corporate and e-commerce worlds, offering listeners a roadmap for maintaining a competitive edge through robust intellectual property strategies and unique product offerings.”
In a world where unauthorized sellers and ‘hijackers’ lurk around every corner of online marketplaces, protecting your Amazon listing becomes a high-stakes game. We dive into the systemic issues within online marketplaces, shedding light on the stark contrast between e-commerce and traditional retail environments. Through gripping case studies, Chris and Kevin expose how low barriers to entry often lead to shortcuts and unethical practices, and how sellers can strategically plan and fortify their defenses with tools like Amazon’s brand registry and the Apex program.
Discover strategic approaches for combating false advertising and counterfeit threats while learning how to leverage brand protection services like AMZ Watchdog. Not only do we emphasize the importance of resilience and assertiveness in safeguarding your brand, but we also explore innovative strategies for thriving in the e-commerce landscape. From creating a digital moat around your products to utilizing emerging platforms like TikTok for brand growth, this episode is packed with insights to empower you against unfair practices and position your brand for success.
In episode 454 of the AM/PM Podcast, Kevin and Chris discuss:
- 00:00 – Protecting Your Amazon Listing Strategies
- 00:04 – Rising Competition in Online Sales
- 06:42 – Concerns About Data Security
- 13:32 – Navigating IP Protection in Global E-Commerce
- 16:54 – Intellectual Property Rights Across Borders
- 18:55 – Combatting False Advertising in E-Commerce
- 20:11 – Retail vs E-Commerce Growth Differences
- 30:12 – Strategic Approaches to IP Protection
- 40:32 – Negotiating for Release of Product
- 41:33 – Navigating Brand Protection in E-Commerce
- 45:11 – Navigating E-Commerce Challenges and Innovations
- 47:15 – Competitive Strategies in Global Business
- 52:48 – Utilizing TikTok for Brand Success
- 53:59 – Protecting Brands in E-Commerce
- 59:13 – Supporting Amazon Sellers Through AMZ Watchdog
- 1:00:40 – Kevin’s Words of Wisdom
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #454 – 153 Knockoffs & 1 Shutdown: The True Cost of Selling on Amazon with Chris Keef appeared first on AM/PM Podcast.
Wholesale market research
I’m talking to wholesalers to learn how they handle upfront inventory costs. If you operate on large orders, What’s your biggest pain point with sourcing inventory right now? How often are you needing loans or raising money?
submitted by /u/Itsme2006
[link] [comments]
No help for counterfeits
My friends company owns a patent for a fairly simple product. I helped them create a case and flag the companies who are infringing on their patent. Amazon replies back to us and says that our claim is invalid and they take false claims very seriously and threatened to close the selling account. I’m kind of in shock, there’s no forum to ask how they came to this determination, the case got auto closed, and these 8 sellers are still allowed to sell my friends patented product. Anyone else come out of something in a better way? I feel like trademark infringement is much easier for the offshore people to identify but how is Amazon actually identifying other IP infringement? I don’t know how an offshore person can read a patent and be expected to come to a conclusion.
submitted by /u/RevealTrain
[link] [comments]
Wholesale market research
I’m talking to wholesalers to learn how they handle upfront inventory costs. If you operate on large orders, What’s your biggest pain point with sourcing inventory right now? How often are you needing loans or raising money?
submitted by /u/Itsme2006
[link] [comments]
No help for counterfeits
My friends company owns a patent for a fairly simple product. I helped them create a case and flag the companies who are infringing on their patent. Amazon replies back to us and says that our claim is invalid and they take false claims very seriously and threatened to close the selling account. I’m kind of in shock, there’s no forum to ask how they came to this determination, the case got auto closed, and these 8 sellers are still allowed to sell my friends patented product. Anyone else come out of something in a better way? I feel like trademark infringement is much easier for the offshore people to identify but how is Amazon actually identifying other IP infringement? I don’t know how an offshore person can read a patent and be expected to come to a conclusion.
submitted by /u/RevealTrain
[link] [comments]
When our FBA stock runs out, it’s switching to FBM. How can I stop this?
We hold most of our stock in FBA of a particular product line and don’t have any on hand.
Every once in a while when our FBA available quantity is 0, we get a FBM sale go through, even though on our inventory list, it’s displayed as FBA and out of stock.
It means then cancelling the FBM order for “no inventory” and showing poorly on our stats.
Is this something I can fix?
submitted by /u/Jlaw118
[link] [comments]
When our FBA stock runs out, it’s switching to FBM. How can I stop this?
We hold most of our stock in FBA of a particular product line and don’t have any on hand.
Every once in a while when our FBA available quantity is 0, we get a FBM sale go through, even though on our inventory list, it’s displayed as FBA and out of stock.
It means then cancelling the FBM order for “no inventory” and showing poorly on our stats.
Is this something I can fix?
submitted by /u/Jlaw118
[link] [comments]
How to Use Amazon Video Builder (2025): Free Product Videos That Drive Sales
“It’s not just about listing your product anymore—it’s about bringing it to life.”
In 2025, selling on Amazon means competing in a marketplace driven by scrolls, swipes, and split-second decisions. A killer headline? Helpful. A clean image stack? Necessary. But the secret weapon? Video.
Now, with Amazon Video Builder (Beta), you can create engaging, professional product videos in minutes—for free.
This guide walks you through how to use the tool and how to strengthen its impact by optimizing your full Amazon strategy with insights from Seller Labs.
Why Video Is No Longer Optional in 2025
Product videos aren’t just nice-to-have—they’re the fastest way to boost engagement, reduce returns, and convert curious browsers into buyers.
In fact:
Video now plays automatically on mobile PDPs.
Shoppers are 5x more likely to purchase after watching a product video.
Clear product understanding leads to fewer returns and better reviews.
Listings with rich content like video are more likely to earn badges like Amazon’s Choice and Best Seller. Want to learn how to unlock these badges? Check out our full guide to Amazon badges in 2025.
And with Prime Day 2025 set for July 8–11, this is your moment to capture traffic, not lose it.
Meet Your Free Creative Partner: Amazon Video Builder
Amazon Video Builder is a self-service video creation tool built right into your Amazon Ads dashboard.
No editing software. No production team. Just simple, effective video creation.
Here’s what you get:
Ready-made, customizable video templates
Background music, transition effects, and overlays
Text overlays, logos, and image uploads
Seamless integration into Sponsored Brands and Sponsored Display campaigns
Amazon’s official walkthrough here
How to Create a Video in Under 10 Minutes
- Log in to your Amazon Ads account
- Navigate to “Video Builder (Beta)”
- Choose your product(s) you want to promote
- Select your preferred template
- Upload images, text, logos, and music
- Preview and publish
Now your listing doesn’t just say what it does—it shows it.
But Wait—Is Your Listing Video-Ready?
A great video doesn’t fix a broken listing. Before you hit “publish,” make sure your content is clean and compliant.
Start here:
Fix Amazon Product Title Suppression in 2025
Ask yourself:
- Is your title suppressed?
- Are your bullet points benefit-driven and keyword-rich?
- Do you have strong reviews—or a plan to monitor and respond to them?
That’s where Seller Labs becomes your competitive advantage.
How How Seller Labs Supports Your Video Strategy
Your video works best when paired with a well-optimized listing, smart ad targeting, and solid logistics. Seller Labs doesn’t create videos—but it enhances everything around them to help your content perform.
Here’s how:
Restock App
Don’t run ads on products with low inventory. Our tool helps forecast inventory so you’re always Prime Day–ready.
Feedback Genius
Monitor and manage customer reviews in real time to protect your reputation—and your listing’s conversion rate.
Ad Genius
Ad Genius helps you optimize Sponsored Product and Sponsored Brand campaigns with intelligent keyword suggestions, bid strategies, and performance insights—so your ad spend supports your best-performing listings, including those featuring video.
Storytelling That Sells
Every great product video should answer 3 questions in the first few seconds:
- What is this?
- Why does it matter to me?
- Can I trust it?
Use the Amazon Video Builder as your stage—but let your product’s story be the script:
- Start with a hook: “Tired of blenders that clog on smoothies?”
- Show real-world use: “Here’s what happened when we tried it with frozen bananas.”
- End with a confident CTA: “Blend smarter. Shop now.”
What Happens When You Do This Right?
A product video isn’t just eye candy—it’s a scroll-stopper and a conversion driver. More importantly, it fuels Amazon’s algorithm:
Increases time-on-page (boosting organic ranking)
Helps train Amazon’s AI for future searches
Reinforces brand trust in seconds
Add Videos to Product Listings (Not Just Ads)
Video Builder content isn’t limited to ads—you can (and should) upload your videos to your product detail pages too.
Go to: Seller Central → Inventory → Upload & Manage Videos
Why?
- Makes your PDP more dynamic
- Reinforces messaging to organic shoppers
- Increases buyer confidence and reduces returns
Final Thoughts: Your Product Deserves a Voice
In today’s Amazon marketplace, attention is currency—and video is how you earn it.
You’re not just selling a product. You’re building trust, solving problems, and telling a story that sets you apart from every other tab your shopper has open.
With Amazon Video Builder, you can bring your listing to life in just a few clicks. With Seller Labs, you can make sure everything around that video—from your title to your reviews and inventory—is working together to drive conversions.
So don’t wait for Prime Day to level up your listing. Don’t let a great product go unseen because your listing doesn’t show what it’s really worth.
Use Amazon Video Builder to create.
Use Seller Labs to optimize.
Use both to dominate Prime Day 2025 and beyond.
Because in 2025, the product that gets watched is the product that gets bought.
Start Now
Fix your titles Watch our Restock App walkthrough Explore Seller Labs tools Log into Amazon Ads and launch your first video with Video Builder
Ready to Optimize Smarter?
Join thousands of top Amazon sellers who use Seller Labs to turn great products into great-performing listings. Start your Free Trial today and get your business Prime Day–ready.
The post How to Use Amazon Video Builder (2025): Free Product Videos That Drive Sales appeared first on Seller Labs: Amazon Seller Software and Platform.
Hey guys , im in desperate need of help im starting a side hustle as a FBA selle from india
As a new seller on amazon I will be shipping items directly to US FBA warehouse I need help in regards to
1.Will i have to bear the import charges for sending the item to warehouse
-
What company/brand documents will I need to list my brand
-
Can I still sell my products if my brand/company is not registered or trademarked will I face any challenges during listing or any legal issues later ?
submitted by /u/Potential_Carob_8322
[link] [comments]
Hey guys , im in desperate need of help im starting a side hustle as a FBA selle from india
As a new seller on amazon I will be shipping items directly to US FBA warehouse I need help in regards to
1.Will i have to bear the import charges for sending the item to warehouse
-
What company/brand documents will I need to list my brand
-
Can I still sell my products if my brand/company is not registered or trademarked will I face any challenges during listing or any legal issues later ?
submitted by /u/Potential_Carob_8322
[link] [comments]
