#453 – TikTok Shop Secrets: How Influencers & Algorithms Are Rewriting E-Commerce
Can TikTok Shop really be the ultimate game-changer for brands aiming to make millions together with Amazon? Join us as we welcome Sohun Sanka, who brings firsthand experience from TikTok Shop’s inception in the US, to uncover the secrets behind this booming social commerce platform. From algorithms to government scrutiny, we dissect what makes TikTok a revolutionary tool for brand success and how it stands apart from traditional platforms like Amazon and Shopify.
Discover how TikTok Shop’s seamless in-app purchasing is setting new standards in e-commerce, offering brands lower CPMs and remarkable attribution capabilities. We take you through the maze of TikTok’s advertising landscape, highlighting innovative ad types like Spark ads and live shopping ads that are transforming consumer engagement. Learn the strategic differences between organic content and paid ads, and why TikTok’s approach to integrating shopping links directly into videos can potentially skyrocket your brand’s conversions and awareness.
Engaging influencers effectively on TikTok is more than just a trend; it’s a necessity. We explore the evolving landscape of influencer marketing with a focus on performance-based agreements and gamification. Hear about the transition from flat fee models to dynamic commission structures, and how brands are fostering communities of brand ambassadors to drive unmatched success. Dive into the intricacies of TikTok’s strict content guidelines and discover how clear content blueprints can elevate your affiliate program. With Sohun’s insights, unlock the potential to optimize your brand’s impact on TikTok Shop like never before.
In episode 453 of the AM/PM Podcast, Kevin and Sohun discuss:
- 00:00 – TikTok Shop Strategy and Success
- 02:32 – Early Days of TikTok Shop
- 10:46 – The Power of Social Commerce
- 13:38 – TikTok Shop Advertising Strategy Insights
- 18:54 – Boosting Amazon Sales Through TikTok
- 19:32 – Effective Influencer Acquisition Strategies
- 24:45 – Creator Acquisition Lever Through Contests
- 27:22 – Influencer Retainer Strategies & Success
- 29:06 – Influencer Ambassador Program Success Strategies
- 34:28 – Strategic Approach to TikTok Marketing
- 36:41 – TikTok Shop Rules and Strategies
- 40:10 – Impact of Brand Affiliate Programs
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
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Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
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Is it allowed to sell perfume dupes?
Hi! I want to start selling our perfumes and attar but basically they are cheaper versions which we make. For eg. Sauvage Dior which costs 400 AED in UAE. We make it same using original fragrances from France but basically cheaper. So 30,50,80 ML. And we name the product differently like Savage d’Or, or Gocci bloom instead of Gucci bloom. Is it allowed to sell these? The fragrances are made using original french attar tho.
submitted by /u/Ok_Personality2667
[link] [comments]
Is it allowed to sell perfume dupes?
Hi! I want to start selling our perfumes and attar but basically they are cheaper versions which we make. For eg. Sauvage Dior which costs 400 AED in UAE. We make it same using original fragrances from France but basically cheaper. So 30,50,80 ML. And we name the product differently like Savage d’Or, or Gocci bloom instead of Gucci bloom. Is it allowed to sell these? The fragrances are made using original french attar tho.
submitted by /u/Ok_Personality2667
[link] [comments]
Invalid charge method, bank says it’s okay.
My uncle just moved here, and I open him an Amazon seller central, all documents are good, but when he logs in, it says Invalid charge method. I checked his bank, it gets charged, says pending but a few hours later it disappears.
Anyone else have this problem? I talked to his bank and they say it’s not on their side so it’s on Amazon. Anything I can do to finalize his account so he can start selling?
submitted by /u/Senior_Falcon_1088
[link] [comments]
Invalid charge method, bank says it’s okay.
My uncle just moved here, and I open him an Amazon seller central, all documents are good, but when he logs in, it says Invalid charge method. I checked his bank, it gets charged, says pending but a few hours later it disappears.
Anyone else have this problem? I talked to his bank and they say it’s not on their side so it’s on Amazon. Anything I can do to finalize his account so he can start selling?
submitted by /u/Senior_Falcon_1088
[link] [comments]
My first shipment to Amazon FBA
I am about to create my first shipment to Amazon FBA USA. i am shipping by UPS from Canada to the USA. I have one shipping box containing 20 identical products inside. Do I need to print and stick a FNSKU label onr every product in the box, or do I just past one FNSKU label on the outside of the box.? I know this a very elementary question, but I am not 100% certain what to do, and would like to be sure I am doing this correctly my first time out…….
Also, could someone confirm if this looks correct – I am pasting one UPS shipping label on the shipping box, as well as one Amazon Box contents label on the shipping box. Total labels on the outside of the shipping box would 3 labels including the FNSKU label.
Any comments or suggestions would be very highly appreciated. Thank you
submitted by /u/zlliwz
[link] [comments]
My first shipment to Amazon FBA
I am about to create my first shipment to Amazon FBA USA. i am shipping by UPS from Canada to the USA. I have one shipping box containing 20 identical products inside. Do I need to print and stick a FNSKU label onr every product in the box, or do I just past one FNSKU label on the outside of the box.? I know this a very elementary question, but I am not 100% certain what to do, and would like to be sure I am doing this correctly my first time out…….
Also, could someone confirm if this looks correct – I am pasting one UPS shipping label on the shipping box, as well as one Amazon Box contents label on the shipping box. Total labels on the outside of the shipping box would 3 labels including the FNSKU label.
Any comments or suggestions would be very highly appreciated. Thank you
submitted by /u/zlliwz
[link] [comments]
New Marketplace – seller onboarding
We are about to launch new marketplace and looking for brands/sellers to onboard. What are best ways to get brands onboarded in bulk ?
We are looking for brands/sellers in beauty, personal care and health/wellness.
Any communities/events/ tradeshows recommended ?
submitted by /u/Roark999
[link] [comments]
New Marketplace – seller onboarding
We are about to launch new marketplace and looking for brands/sellers to onboard. What are best ways to get brands onboarded in bulk ?
We are looking for brands/sellers in beauty, personal care and health/wellness.
Any communities/events/ tradeshows recommended ?
submitted by /u/Roark999
[link] [comments]
New 50K Deposit Required for Italy
Has anyone else had success with this new requirement from Italy to have a 50K deposit to maintain their VAT? It looks like you can possibly go through an insurance company to offer a guarantee but having difficulty finding an insurance company that does this.
submitted by /u/Battle_entrepreneur8
[link] [comments]
