How to Perform an Amazon Listing Audit

An Amazon listing audit will improve your product pages and can increase sales. 

You uploaded your inventory to Amazon and created listings for all products. You’ve been waiting for a sale and…nothing. So, what happened?

Amazon is the leading ecommerce platform, which makes it highly competitive. There are 2.5 million active Amazon sellers, and you must compete to earn the buy box and rank at the top of the SERPs.

Fortunately, there are plenty of things you can do, but finding out what’s failing will require you to conduct an Amazon listing audit.

 

Why Some Product Listings Don’t Rank

An Amazon listing audit will uncover many opportunities that you’re missing. However, most of these opportunities are ones that many sellers gloss over.

 

No SEO Optimization

Search engine optimization (SEO) is one of the most effective and affordable ways to increase sales. With SEO, you employ various tactics, such as keyword optimization, to improve your rankings in search engine results pages (SERPs).

The first step in conducting an SEO Amazon listing audit is understanding how Amazon’s search engine works. Amazon utilizes the A10 algorithm to identify listings with specific qualities, including buyer intent and relevance. 

Sellers can use these best practices to optimize their SEO strategy and create listings that meet buyers’ demands. For example, if you’re selling beauty products, you can optimize your titles and descriptions with popular keywords in your niche that perform well in the SERPs while also adhering to buyer intent.

That said, there are other ways to use Amazon’s algorithms to make your product listings compelling to prospective buyers and correct other common missed opportunities.

Weak Titles

Many sellers encounter similar challenges when creating titles for their Amazon product listings. Some common problems include:

• Vague/non-descriptive titles
• Keyword stuffing
• Zero keyword optimization
• Duplicate titles for all products
• Titles with spelling and grammatical errors

 

There’s one main reason to avoid these errors: the product title is the first thing your buyers will see. 

A title tells buyers what the item is and how it differs from other products. If you make any of these common errors, you’ll not only damage your SEO performance but also your reputation.

 

No Bullet Points or Descriptions

After a potential buyer clicks on the product listing, they will skim the information to see if the item fits their needs. This is the primary opportunity to convert your leads and demonstrate that your product is the best on the market.

But what if you don’t have any crucial product information? Your customer won’t know anything about your product and will continue their search to find what they’re looking for.

Amazon offers two main copywriting areas in a listing: bullet points and descriptions. Bullet points are where you list concise information, such as features and key benefits. Descriptions are long-form, and sellers will use this space to add more details about the item.

While there are best practices for crafting bullet points and descriptions, it’s essential to understand that these vary by product type, category, and industry. Technical products, such as electronics, will have more detailed and specific descriptions compared to personal care products.

 

Why an Amazon Listing Audit is Important

Failing to optimize your Amazon listings can result in fewer sales and lost customers. An Amazon listing audit can find any errors or missed opportunities in your listings to not only increase revenue, but also convert more buyers.

As you regularly audit your listings, your entire selling strategy will improve as a result. You’ll gain more visibility on Amazon SERPs, generate more traffic from ads, dominate the competition, and you’ll retain more customers.

 

How to Perform an Amazon Listing Audit

Now that you know the common Amazon listing issues, sellers only need to take a few steps to audit product pages and resolve these problems.

 

Keyword Indexing

If you’re already optimizing your listings for SEO, use an Amazon listing audit to ensure they are ranking for these search terms. Keyword indexing tools can highlight which keywords you are and aren’t ranking for.

What if you’re not ranking for high-performing keywords? Or you don’t have a keyword strategy in place? Most sellers can find free Amazon keyword tools (or at least affordable ones). 

Search for keywords in your niche and see which one generates the most traffic with the least amount of competition. Use that keyword in your title and description.

Use additional keywords that are relevant to your listing and align with buyer intent. Include these keywords throughout your content so Amazon’s search engine bots can crawl your listings and rank you for them.

 

Evaluate Product Titles and Copy

While some programs and tools can help sellers improve and optimize their product titles and descriptions, sellers can start by looking out for the errors that we mentioned earlier. 

Other details you may want to revise include vague claims (use only those backed by research) and missing data (such as warranty information).

 

Review Visual Content

There are numerous visuals that sellers should include in listings, such as:

• Product images
• Infographics
• Lifestyle photos
• Videos and GIFs

 

Like product titles and bulleted lists, buyers will immediately notice your visuals. Sellers shouldn’t just review the quality of their visuals but the way they’re displayed.

For example, consider how your visuals align with your text. Don’t overclutter your listings, but avoid using too few visuals as well. Aim for at least three visuals in one listing and space them out well between text.

Assess Pricing

A good pricing strategy is also key to converting more prospects into customers. If your items are overpriced, your buyers may support a competitor. On the contrary, if your products are underpriced, it can hurt their value.

The easiest way to assess your pricing strategy is to see what your competitors are charging. Try to charge a similar list price to other products in your category. 

If this is still too low, there are many ways to justify the price increase. Offer detailed copy, eye-catching visuals, and promotions like sales or product bundles.

 

Respond to Q&As

While you try to have as descriptive copy as possible, prospective customers will still have questions you may not have considered when creating your listing. This is why regularly responding to Q&As can prevent low ratings and complaints.

If you notice you’re getting the same questions, mention these topics in the listing. Use these points to design visuals and include them in the bullet points and description.

 

Amazon Listing Audit Tools to Use

While you can conduct an Amazon product listing audit DIY, many sellers find it more effective to use auditing tools that can find issues that you may not have considered. Some of these tools include:

• Amazon Brand Analytics. Helps sellers understand their customers with purchase and search data.

• Helium 10 Amazon Product Analyzer. Compares how your listings perform next to competitors.

• Epinium Amazon Listing Tool. Automates Amazon listing optimization.

 

As an alternative, Amazon product listing services can offer many of the key tactics mentioned in this blog, such as SEO and copywriting.

 

An Amazon Listing Audit May Not Be Enough

Have you already done an Amazon listing audit? If you’re not seeing results, an audit may not drive the revenue you need. We offer a range of services to increase traffic to your listings, including comprehensive campaign setup, marketing, advertising, sales strategy, and SEO.

Author

Stephanie Jensen has been writing ecommerce content for seven years, and her copy has helped numerous stores rank on Amazon. Follow her on LinkedIn for more insight into freelance writing and creating high-quality content.

The post How to Perform an Amazon Listing Audit appeared first on AMZ Advisers.

3PL from South Korea to Amazon UK and Germany FC

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3PL from South Korea to Amazon UK and Germany FC

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I have 600 items to upload

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I have 600 items to upload

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Anyone else having issues with mobile app?

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Anyone else having issues with mobile app?

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How to Find the Best Amazon PPC Keywords in 2025 (Beginner’s Guide)

Running Amazon ads without the right keywords is like throwing darts in the dark—your chances of hitting a sale are slim. The right keywords ensure your products are shown to buyers actively searching for what you sell. But for beginners, figuring out which keywords to target, how to structure campaigns, and understanding the nuances of match types can feel overwhelming.

In this guide, we’ll break it down step by step, give practical examples, and show you how Seller Labs Ad Genius can simplify the process, helping you identify high-converting keywords and optimize your campaigns in 2025.

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Quick Summary: What You’ll Learn

• How to identify keywords that actually convert.
• Why buyer intent matters and how to prioritize it.
• How broad, phrase, and exact match types work for beginners.
• Tips for testing and refining your keyword strategy.
• How Ad Genius simplifies keyword research and campaign automation.

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Step 1: Start With Your Product and Audience

Before even opening a keyword tool, think about your product and your ideal customer. Ask:

• Who is most likely to buy this?
• What problem does my product solve?
• How would a customer search for it?

Example: If you sell a reusable insulated water bottle, your audience might be hikers, gym-goers, or eco-conscious buyers. They might search for:

• “insulated water bottle for hiking”
• “eco-friendly reusable water bottle”
• “stainless steel gym water bottle”

Tip: Brainstorm at least 10–15 phrases customers might use. This forms the foundation of your keyword list.

Step 2: Use Keyword Research Tools

Once you’ve brainstormed an initial list of potential keywords, the next step is to validate them. Effective keyword research tools can help you understand:

• Search volume estimates (how often buyers search for a term).
• Competition metrics (how many sellers are bidding on this keyword).
• Suggested variations (new opportunities you might not have thought of).

Example: “stainless water bottle” might show additional suggestions like:

• “insulated stainless steel bottle”
• “double wall water bottle”
• “vacuum sealed water bottle for hiking”

While Seller Labs doesn’t provide keyword research tools, Ad Genius supports the next step by helping you organize and optimize the keywords you decide to target once they’re in your campaigns.

Step 3: Organize Keywords by Buyer Intent

Not all keywords are equal—some signal readiness to buy, while others indicate early research.

Buyer Intent	What It Means	Example Keyword
High	Ready to purchase	“insulated stainless steel water bottle for hiking”
Medium	Comparing or exploring	“stainless steel water bottle”
Low	Informational or general	“how to stay hydrated”

Focus your ad spend on high-intent keywords first, while testing medium- and low-intent terms to discover new opportunities.

Step 4: Prioritize Keywords Using Match Types

Beginners often get confused by broad, phrase, and exact match types, but they’re essential to controlling who sees your ads and how efficiently you spend. For a full deep dive, check our guide Amazon PPC Match Types Explained: Broad vs Phrase vs Exact.

Here’s a beginner-friendly overview:

Match Type	How It Works	Example	Best Use
Broad	Ad shows if any word in your keyword appears in the search	“stainless water bottle” → search: “best stainless bottle for kids”	Discovery, testing new keywords
Phrase	Ad shows if the exact phrase appears, with additional words before/after	“stainless water bottle” → search: “buy stainless water bottle for hiking”	Relevant searches with modifiers
Exact	Ad shows only if search matches exactly	“stainless water bottle”	High-converting, precise searches

Step 4 in action: Combine buyer intent with match types to structure campaigns efficiently:

Buyer Intent	Match Type	Example	Bid Strategy
High	Exact	“insulated stainless steel water bottle”	Highest bid, core keywords
High	Phrase	“stainless water bottle for hiking”	Medium bid, expand reach
Medium	Broad	“eco-friendly water bottle”	Lower bid, testing phase
Low	Broad	“how to stay hydrated”	Minimal spend, awareness/testing

Tip for beginners: Start broad to discover what works, then refine to phrase and exact match to target buyers ready to purchase.

Step 5: Track Performance and Refine

Keyword research is never truly done. Monitor your campaigns regularly:

• Which keywords drive clicks and sales?
• Which have high spend but low conversions?
• Are there emerging trends in search terms you could capitalize on?

Seller Labs Ad Genius helps simplify this process by providing keyword and bid recommendations, making it easier for sellers to improve ROI and optimize campaigns without feeling overwhelmed.

Bonus Tips for Beginners

1. Avoid Overbidding on Low-Intent Keywords: They can drive clicks but rarely convert to sales. Starting point: For new campaigns, consider setting your initial bid at around 70–80% of Amazon’s suggested bid. This gives your ads a chance to get impressions without overspending, and you can adjust bids based on actual performance.
2. Use Negative Keywords: Prevent your ad from showing for irrelevant searches. For example, if you sell premium insulated bottles, add terms like “cheap” or “plastic” as negatives to avoid wasting ad spend.
3. Test and Iterate: Start small, run campaigns for a week or two, and analyze performance. Scale up what works, pause what doesn’t.
4. Tie Keywords to Listings: Make sure your product title, bullets, and description naturally include your top keywords to boost both ad relevance and organic ranking.
5. Leverage Ad Genius Recommendations: Seller Labs’ Ad Genius can suggest bid adjustments, highlight underperforming keywords, and guide optimizations so beginners have more confidence in managing their campaigns.

By following these steps and using Seller Labs Ad Genius, beginners can confidently find the right keywords, optimize ad spend, and drive meaningful sales growth on Amazon in 2025. 

Related Blogs

• Amazon Buyer-Seller Messaging Suspension: How to Address & Prevent It
  Learn what triggers messaging suspensions and how to protect your account.
• Amazon SEO: How to Optimize Your Product Listings for Higher Rankings & Sales
  Boost visibility and organic traffic with updated Amazon SEO strategies.
• How to Maximize Your Amazon Ad ROI with Data-Driven Strategies
  Use analytics to refine campaigns, lower ACOS, and improve profitability.
• 10 Amazon FBA Mistakes to Avoid in 2025
  Save time, money, and headaches by steering clear of common seller missteps.
• Amazon A10 Algorithm 2025: What Sellers Need to Know
  Stay ahead by learning how the latest Amazon ranking algorithm impacts your listings.

The post How to Find the Best Amazon PPC Keywords in 2025 (Beginner’s Guide) appeared first on Seller Labs: Amazon Seller Software and Platform.

How to deal with no comment 1 star?

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How to deal with no comment 1 star?

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