Do you use Product ads or Keyword ads generally? Which has better results for you?
Hi, I’m trying to maximize my conversions for my dog product, which falls into the niche of helping dogs with separation anxiety.
I’ve noticed that the product ads have a lower CPC than the Keyword ads. So far I’m not having much success with either.
Do most Amazon advertisers here use one type of ad vs the other? Any tips?
Currently with the keyword ads I’m taking the keywords that aren’t converting well and adding them to the negative keyword list. I have one keyword (broad match) that’s working better than the rest, so I’m increasing the CPC Max bid. Currently it’s at $2.75 which is pretty high, but any lower and I’m not getting enough impressions.
Thanks for the help!
submitted by /u/tspree15
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Can I disable customers making backorders purchases on my FBM listings?
We use a 3PL company to store and ship our FBM listings. We recently sent 48 units of an ASIN, their company confirms receipt of 48 units. However, 53 units were sold with one customer buying 5 units yesterday when we had nothing available.
I thought perhaps the company listed 53 units available by accident instead of listing 48, but the company said that wasn’t the case and it’s a setting on Amazon that I have to change to prevent customers from buying items that not available and causing backorders.
Is this the case? I’ve tried to look for this setting but haven’t been able to find it.
submitted by /u/Fugglesmcgee
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What have you found works better with Subscribe & Save – 10% or 5% with a 5% voucher off first subscription?
Curious what you have all found for those that have experimented with 5% S&S with a 5% off first subscription voucer, vs 10% S&S discounts.
We’re looking to marginally increase average revenue per product as we feel the 10% S&S long term is prices us too low vs our competition.
submitted by /u/andre199017
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What have you found works better with Subscribe & Save – 10% or 5% with a 5% voucher off first subscription?
Curious what you have all found for those that have experimented with 5% S&S with a 5% off first subscription voucer, vs 10% S&S discounts.
We’re looking to marginally increase average revenue per product as we feel the 10% S&S long term is prices us too low vs our competition.
submitted by /u/andre199017
[link] [comments]
Can I disable customers making backorders purchases on my FBM listings?
We use a 3PL company to store and ship our FBM listings. We recently sent 48 units of an ASIN, their company confirms receipt of 48 units. However, 53 units were sold with one customer buying 5 units yesterday when we had nothing available.
I thought perhaps the company listed 53 units available by accident instead of listing 48, but the company said that wasn’t the case and it’s a setting on Amazon that I have to change to prevent customers from buying items that not available and causing backorders.
Is this the case? I’ve tried to look for this setting but haven’t been able to find it.
submitted by /u/Fugglesmcgee
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Section 3 and AliBaba Supplier/Manufacturer….
I was testing couple of items on Amazon by sourcing sample or less quantity items from Alibaba. Now I know what to sell. I shared Amazon Section 3 documents with the supplier and they are ok to follow it. But I feel they are not manufacturers but more of suppliers and can take care of invoice. M just worried how to tackle this because when I checked couple of manufacturers, their MOQ is 3000 qty
submitted by /u/Inevitable_Wing_8992
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Section 3 and AliBaba Supplier/Manufacturer….
I was testing couple of items on Amazon by sourcing sample or less quantity items from Alibaba. Now I know what to sell. I shared Amazon Section 3 documents with the supplier and they are ok to follow it. But I feel they are not manufacturers but more of suppliers and can take care of invoice. M just worried how to tackle this because when I checked couple of manufacturers, their MOQ is 3000 qty
submitted by /u/Inevitable_Wing_8992
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Guide to Prime Day Marketing & Advertising 2025
TL;DR
Prime Day 2025 is shaping up to be Amazon’s biggest yet, expanding from the traditional two-day event into a four-day shopping extravaganza. Sales are expected to surpass last year’s impressive total of $14.2 billion. While some speculate spending may slightly decline this year due to conscious buying efforts or ideological differences with Jeff Bezos, there are still more than 180 million Amazon shoppers in the U.S. alone. Despite a portion of shoppers reportedly going on an “Amazon Diet,” we anticipate significant sales activity and plenty of opportunities for sellers. That’s why we prepare this Guide to Prime Day Marketing & Advertising 2025 top help you navigate Prime Day.
Contents
Prime Day 2024: Data-Driven Insights
| Prime Day Insight | What it Means for Sellers |
|---|---|
| Computers & Electronics (42%) and Home & Kitchen (21%) accounted for nearly two-thirds of total sales | Big-ticket items continue to dominate Prime Day. Sellers should prioritize these categories when planning inventory and advertising. |
| Peak shopping hours were after 8 PM, hitting maximum activity around midnight and remaining strong until about 7 AM | Consider scheduling higher bids and larger budgets for overnight ad campaigns to capture maximum shopper attention. |
| Millennials (born 1981–1996) were the largest group of shoppers, closely followed by Gen Z (born 1997–2012). Boomers (born 1946–1964) shopped the least. | Tailor your creative strategies—especially video and social media—to resonate with Millennial and Gen Z audiences. |
Data Source: NielsenIQ, 2024
Prime Day Advertising Prep Timeline
Preparation is everything. Below is an easy-to-follow two-week roadmap for launching successful Prime Day ad campaigns.
| When | Task | Why It Matters |
|---|---|---|
| 14 days before | Review last year’s Prime Day data; identify winning keywords | Helps you replicate past success quickly |
| 12 days before | Launch discovery campaigns at slightly lower bids (around 20% less than average) | Efficiently finds profitable keywords without overspending |
| 10 days before | Refresh your ad creative; highlight your Prime Day deals clearly | Makes your deals stand out to early shoppers |
| 7 days before | Increase your advertising budget by 50%; start pushing Sponsored Brand campaigns | Captures buyers starting their research early |
| 2 days before | Triple your usual daily budgets; enable aggressive bid strategies | Ensures continuous visibility during the highest-traffic days |
| Prime Day (Day 1 & Day 2) | Monitor closely, adjusting budgets and bids hourly | Maintains your competitive edge |
| After Prime Day | Reduce bids by around 20% but keep remarketing campaigns running for two weeks | Captures late decision-makers and maximizes return on investment |
Source: Adspert, 2025
How to Pick Prime Day Winning Products
While it might be tempting to use this high-traffic period to clear slow-moving inventory, you’ll likely see better results by focusing on your proven best-seller items with a strong sales history and high ratings.
Historically underperforming products are harder to convert, so it’s better to identify and promote items that have sold well in the last 90 days. Prime Day is the ideal time to boost sales of your highest-performing products.
Promote These  |
Pause These  |
|---|---|
| Top-selling items (last 90 days) | Poorly reviewed items (under 3.5 stars) |
| High-margin items (25% or higher) | Low-margin or thin-margin items |
| Items eligible for Lightning Deals or coupons | Low inventory or slow-moving stock |
Check Your Product Performance
Begin by reviewing your order history and Amazon advertising reports to identify products that have performed consistently well, so you can direct your ad spend toward those items.
Open Campaign Manager
Seller Central → Advertising → Campaign Manager
Download a 90-day “Performance over time” report
Campaign Manager left menu → Reports centre → Sponsored Products → Performance over time → Create report → Export CSV
Sort for winners
In Excel/Sheets, sort the CSV by Units Ordered, Total Sales, ACoS.
Flag ASINs in roughly the top 20 % for sales that also meet your target ACoS.
Confirm strong CTR and conversion
Reports centre → Sponsored Products → Placement report (listed as “Campaign placements” in some accounts).
Check that the flagged ASINs post above-average CTR and Conversion Rate.
Validate in Business Reports
Seller Central → Reports → Business Reports → Detail Page Sales & Traffic by Child ASIN.
Make sure the same ASINs show strong Sessions and high Unit Session %.
Group your “Prime-Day Heroes” with a Portfolio
Create (or move) campaigns that advertise only these top ASINs, then:
Campaign Manager → select those campaigns → Move to portfolio → create Prime-Day Heroes.
This lets you raise budgets and bids across all winning campaigns in a single action when Prime Day starts.
Budgets & Bids for Prime Day
Budget: Plan to spend two to three times your normal daily budget during Prime Day.
Bid Adjustments: Based on industry best practices, try the following bid adjustments:
| Ad Match Type | Pre-Prime Day (Discovery) | Prime Day Event | Post-Event (Remarketing) |
|---|---|---|---|
| Broad | Base bid × 0.8 | Base bid × 1.3 | Base bid |
| Phrase | Base bid | Base bid × 1.5 | Base bid × 0.9 |
| Exact | Base bid | Base bid × 1.8 | Base bid × 1.1 |
TIP
Monitor your budgets closely. Many sellers manually check if spending is approaching 70% of their daily budget by midday to prevent campaigns from pausing.
- Use a third-party tool to receive custom budget alerts or connect to Amazon Marketing Stream for hourly performance metrics.
Best Prime Day Amazon Ad Types
To maximize sales during Prime Day, implement a full-funnel advertising strategy that engages customers at every stage of their journey. Drawing from Skai (skai.io, 2024), use these ad types:
| Ad Type | Placement | Purpose | Best For |
|---|---|---|---|
| Sponsored Products | Search results, product detail pages | Drive conversions | High-intent shoppers |
| Sponsored Brands | Top of search results | Increase brand visibility | Showcasing multiple products |
| Sponsored Display | Product pages, off-Amazon sites | Retargeting | Re-engaging past visitors |
| Amazon DSP | Various websites and apps | Audience targeting | Programmatic advertising |
(Source: skai.io, 2024)
Top-of-Funnel: Build Brand Awareness
- Sponsored Display Ads
Reach potential customers both on and off Amazon through Sponsored Display ads. These ads appear on product detail pages, customer reviews, shopping results, and third-party websites and apps, making them ideal for introducing your brand to new audiences. - Video and Audio Ads
Utilize Video and Audio Ads to capture attention across platforms like Amazon Music, Alexa News, and Amazon-owned websites. These formats are effective for building brand awareness and engaging users who may not be actively shopping but are receptive to discovering new products.
Mid-Funnel: Foster Consideration
- Sponsored Brands Ads
Showcase a selection of your products along with your brand logo and a custom headline. These ads appear in prominent placements within shopping results, helping to drive traffic to your Brand Store or a custom landing page, thereby enhancing brand visibility and encouraging product exploration. - Amazon Posts and Amazon Live
Engage customers with Amazon Posts, which function similarly to social media posts, offering compelling imagery and copy to tell your brand story. Additionally, Amazon Live allows for real-time interaction with shoppers through live-streamed product demonstrations and Q&A sessions, building trust and interest.
Bottom-of-Funnel: Drive Conversions
- Sponsored Products Ads
Target high-intent shoppers by placing your products in search results and on product detail pages. These ads are crucial for capturing customers ready to make a purchase, especially during the high-traffic Prime Day event. - Amazon DSP (Demand-Side Platform)
Leverage Amazon DSP to retarget shoppers who have viewed your products but haven’t purchased. This platform allows for advanced audience targeting based on shopping behavior, interests, and demographics, helping to re-engage potential buyers and drive conversions.
Listing Tips for Higher Conversions
- Clearly label your deals: Include “Prime Day Deal” or equivalent value messaging in your ad copy, within Amazon’s guidelines.
- Clear and consice messages that highlight urgency: Countdown timers, “Limited Time,” and deal expiration language can drive higher click and conversion rates these tactics can boost CTR by 15–20% during Prime Day.
- Maintain visual consistency: Ensure that your Prime Day messaging is aligned across your ads, Brand Store, and product detail pages to reinforce trust and reduce drop-off.
Defend Your Brand & Storefront
Competitors will aggressively bid on your branded terms during Prime Day. Counter this effectively by:
- Bidding defensively on your brand keywords with exact-match campaigns.
- Directing traffic to your branded Prime Day landing page on your Storefront.
- Using clear headlines like “Official Brand Deals” to discourage shoppers from clicking competitor ads.
Prime Day ad performance can differ depending on the time of day. Use the hourly guide below:
| Time (PDT) | Metric to Monitor | Recommended Action | Rationale |
|---|---|---|---|
| 12:00 AM – 8:00 AM | Budget Utilization | If spend exceeds 60% of your daily budget early, consider increasing the budget or redistributing it to high-performing campaigns. | Early high spend may indicate strong overnight traffic; adjusting budgets ensures ads remain active during peak hours. |
| 8:00 AM – 4:00 PM | Click-Through Rate (CTR) & Conversion Rate (CVR) | If CTR or CVR declines, review ad creatives and targeting; consider increasing bids for high-performing keywords. | Midday hours often see increased competition; optimizing bids and creatives can maintain ad performance. |
| 4:00 PM – 12:00 AM | Advertising Cost of Sales (ACoS) | If ACoS exceeds your target by more than 20%, reduce bids by 10–15% or pause underperforming keywords. | Evening hours may lead to higher ACoS due to increased browsing; adjusting bids helps control costs. |
Stay profitable this Prime Day with BQool’s AI Repricer
Additional Tips
- Utilize Amazon’s “Adjust Bids by Placement” Feature: Increase bids for top-performing placements, such as “Top of Search,” to enhance visibility where conversion rates are higher.
- Implement Dynamic Bidding Strategies: Consider using “Dynamic Bids – Up and Down” to allow Amazon to adjust your bids in real-time based on the likelihood of conversion.
- Regular Monitoring: Continuously monitor campaign performance metrics to make timely adjustments, ensuring optimal ad spend efficiency.
- Start early and fund generously.
Switch campaigns on two weeks before Prime Day, triple daily budgets for the event window, and bid on your brand keywords so rivals can’t siphon traffic. - Back only proven winners.
Push high-velocity, 4-star-plus SKUs; park slow movers or poorly reviewed items to keep spend efficient. - Build an off-Amazon safety net.
Prepare short email, SMS, and social posts so you can redirect shoppers to your Storefront (or your own site) if any issues arise with a listing on Amazon. - Keep ads running after the rush.
Leave campaigns live at lower bids for two more weeks, retarget recent visitors, and trigger automatic review requests as orders ship. - Restock and review.
Refill inventory on fast sellers, then mine your search-term and placement reports while the data is fresh to shape next year’s plan.
Curious how AI repricing can boost your profits?
“`
The post Guide to Prime Day Marketing & Advertising 2025 appeared first on BQool Blog.
Some listings with variations have the same ranks.
Hello, I am looking to wholesale a product and while doing a bit of research some of the variations in the listing all have the same rank and category and some are different. Is there a reason some are the same?
submitted by /u/Good_GENES
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Advice for First Creator Connections Campaign
I am getting ready to launch its first Amazon Creator Connections campaign, I’m hoping to tap into some advice and best practices.
I’m interested in attracting creators showcasing the products in daily routines wear our products, unboxing and try-on videos (not deals or promo ones). I want to create a campaign brief that attracts creators who can authentically showcase the quality and comfort of our products.
I’d love to get your perspective on a couple of things:
- What kind of information in a campaign brief tend to be most effective in catching your attention to apply?
- What commission rate would be considered attractive and competitive? 10% is minimum but going 15% and over is really stretching it since we also spend on PPC as well. Margins are so thin on Amazon already….
- Samples. I realize we have to send some out to good creators. But the item is not cheap, and I anticipate we’ll get lots of request. Any advice for a reasonable way for us to balance this?
I would really appreciate any advice and tips on other sellers who have tried CC already.
Thank you!
submitted by /u/HeyBoomer1
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