Need your opinion – getting first sales from family and friends

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Need your opinion – getting first sales from family and friends

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Has anyone ever taken Amazon to small claims court and actually won?

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Handling time Gap issue with Amazon

 This Warehouse transfer of products that is going on at all times is why we have 7-10 day handling time set manually for our "FBM" non prime listings. We almost always exceed expectations here, and often will have the item at the closest warehouse already there, and not in transfer. So we send it out immediately and while the customer was expecting it to take 2 weeks to get, they get it in 3 days. Under promise/Over Deliver. Time honored. Heres the problem. Amazon somewhat recently created a new system called Handling time Gap. Which is the difference between your stated handling time, and the historical average of your actual handling times. And have overridden our manual handling times on products without our consent because we have been outperforming those handling times, leading to us inevitably having actual issues with shipping on time because of products moving through our pipeline of warehouses. This is making our On time delivery/shipping metrics take a hit. But its not our fault, we have the option AHT turned OFF, but Amazon is still altering our handling times on about 20-25% of our FBM listings. Every time we talk to an agent they want us to turn that option on (NO way) and then file for exemptions on each of our listings (we have thousands). This is not feasible, nor do I trust for a moment that wont cause catastrophic issues. How can we get Amazon to STOP messing with our manually set handling times on these listings? 

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Handling time Gap issue with Amazon

 This Warehouse transfer of products that is going on at all times is why we have 7-10 day handling time set manually for our "FBM" non prime listings. We almost always exceed expectations here, and often will have the item at the closest warehouse already there, and not in transfer. So we send it out immediately and while the customer was expecting it to take 2 weeks to get, they get it in 3 days. Under promise/Over Deliver. Time honored. Heres the problem. Amazon somewhat recently created a new system called Handling time Gap. Which is the difference between your stated handling time, and the historical average of your actual handling times. And have overridden our manual handling times on products without our consent because we have been outperforming those handling times, leading to us inevitably having actual issues with shipping on time because of products moving through our pipeline of warehouses. This is making our On time delivery/shipping metrics take a hit. But its not our fault, we have the option AHT turned OFF, but Amazon is still altering our handling times on about 20-25% of our FBM listings. Every time we talk to an agent they want us to turn that option on (NO way) and then file for exemptions on each of our listings (we have thousands). This is not feasible, nor do I trust for a moment that wont cause catastrophic issues. How can we get Amazon to STOP messing with our manually set handling times on these listings? 

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Has anyone ever taken Amazon to small claims court and actually won?

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The Top Amazon Reports Every Seller Should Watch Weekly

Why should I care about Amazon reports every week? Aren’t sales numbers enough?

Selling on Amazon is fast-paced and highly competitive. While your sales numbers show what’s happening today, they don’t tell you why those numbers are rising—or dropping. That’s where Amazon’s reports come in. They’re your weekly pulse check on account health, ad performance, inventory levels, and profitability. Knowing which reports to monitor each week could mean the difference between proactive growth and reactive damage control. In this blog, you’ll discover the key Amazon reports every seller should check weekly—and how they can save you time, protect your account, and boost your profits.

Quick Guide

Here’s your snapshot of the top 7 reports every seller should review each week:

Business Reports → Know your sales trends, page views, and conversion rates.

Inventory Reports → Avoid stockouts or excess inventory fees.

Performance Notifications → Catch potential account health issues early.

Advertising Reports → Track ad spend, ACoS, and ROI.

Search Query Performance → Understand what shoppers are really searching for.

Returns Reports → Identify product issues or listing inaccuracies fast.

Fee Preview Reports → Prevent unexpected charges eating into your profits.

Each one plays a key role in:

• Protecting account health
• Managing inventory efficiently
• Improving ad performance
• Maximizing profit margins

Let’s break each one down.

The Must-Watch Amazon Reports — Weekly Breakdown

1. Business Reports

What’s in the Business Reports and why do I need them weekly?

Amazon’s Business Reports (found under Reports → Business Reports in Seller Central) are the best high-level snapshot of how your business is performing.

Key metrics you should check weekly:

• Sessions/Page Views: How many people are visiting your listings?
• Unit Session Percentage (Conversion Rate): Are those visitors buying?
• Ordered Product Sales: Your revenue trends week over week.

Checking these weekly helps you:

• Spot sudden dips in traffic
• Diagnose issues with listings
• Evaluate the impact of marketing or pricing changes

This report is your “heartbeat monitor” for sales performance.

2. Inventory Reports

I have inventory software. Why do I still need to check Amazon’s Inventory Reports?

Even if you use third-party tools, Amazon’s Inventory Reports are crucial for:

• Checking Available vs. Reserved inventory
• Monitoring Aged Inventory (to avoid long-term storage fees)
• Forecasting restock needs based on actual sell-through rates

Weekly checks prevent costly surprises like:

• Stockouts during peak sales
• Excess inventory fees
• Unexpected removals or stranded inventory

You’ll find these under Reports → Fulfillment → Inventory Reports.

3. Performance Notifications & Account Health

Is it overkill to check performance notifications weekly?

Definitely not! Your Performance Notifications and Account Health Dashboard should be a weekly ritual.

Why:

• Policy warnings often come before suspensions.
• Addressing alerts quickly can preserve your selling privileges.
• Monitoring metrics like Order Defect Rate or Late Shipment Rate keeps you compliant.

Think of this as your early warning system. Catch issues early, and you’ll avoid bigger headaches later.

4. Advertising Reports

Can’t I just look at my Advertising Dashboard instead of reports?

The dashboard is helpful, but the Advertising Reports go deeper.

Weekly insights you should pull:

• Search Term Report: See which keywords are converting—and which waste money.
• Campaign Performance Report: Analyze spend, clicks, sales, and ACoS trends.

Benefits:

• Pause underperforming keywords faster
• Optimize bids proactively
• Maximize ROI on your ad budget

Especially with rising ad costs, weekly review helps protect your margins.

5. Search Query Performance Report

What is the Search Query Performance report, and why should I care?

One of Amazon’s newer gems, the Search Query Performance Report (in Brand Analytics) reveals:

• Top customer search terms
• Click and conversion share for your products vs. competitors

Checking weekly helps you:

• Discover trending keywords
• Spot new competitors
• Adjust your listings to capture more demand

This report turns your SEO from guesswork into data-driven strategy.

6. Returns Reports

Should I bother looking at returns weekly?

Yes! Weekly Returns Reports can uncover:

• Product defects
• Packaging issues
• Misleading listing content

High returns often signal hidden problems hurting your reputation and profits. Addressing these fast helps:

• Improve product quality
• Reduce negative reviews
• Protect your seller metrics

7. Fee Preview Report

What’s the Fee Preview Report, and why check it weekly?

Amazon’s Fee Preview Report shows estimated FBA fees for your products, including:

• Size/weight-based changes
• Storage cost fluctuations

Checking weekly helps you:

• Catch fee changes before they erode profit margins
• Plan price adjustments proactively
• Decide whether to remove or repackage oversized items

This small habit can save big dollars over time.

Should I really add all these reports to my weekly routine?

Yes—but keep it simple. Many sellers spend just 30-60 minutes weekly reviewing these reports. That’s a small price for:

• Protecting account health
• Avoiding inventory crises
• Cutting wasted ad spend
• Improving profitability

The reality is, Amazon sellers who stay on top of their data are the ones who grow and survive the long game. Make these reports part of your weekly habit, and you’ll be in a stronger position than most competitors.

What’s the best way to get started with weekly Amazon report reviews?

Start simple. Choose one or two reports that directly address your biggest pain point—whether that’s high ad spend, frequent returns, or low traffic. Focus on those for a few weeks to build the habit and get familiar with what the data is really telling you.

Once you’re comfortable, begin adding more reports to your weekly review. You don’t need to analyze everything all at once—just stay consistent. The more you lean into your numbers, the easier it becomes to spot trends, make smarter decisions, and catch issues before they impact your bottom line.

Remember: staying on top of your reports isn’t extra work—it’s the foundation of sustainable growth on Amazon.

The post The Top Amazon Reports Every Seller Should Watch Weekly appeared first on Seller Labs: Amazon Seller Software and Platform.

How Do White Label Products Work?

What does white label mean? You may have already purchased, reviewed, and recommended such products. You just didn’t know it at that time.

Without a doubt, white label products are a powerful secret in modern business. It enables businesses to sell goods without the need for a full-scale manufacturing operation.

Let’s unpack what white label products are and how they work. We’ll also look at its benefits and risks, and discuss how you can work with manufacturers and suppliers who offer it.

What Are White Label Products? 

White label products are generic goods or services manufactured by one company for clients to rebrand these products for resale.

These products are typically sold without any brand attached, giving buyers the freedom to customize the following aspects:

• Packaging
• Logo
• Overall branding

This model allows entrepreneurs and small businesses to offer ready-made solutions without the complexity of developing and manufacturing them from scratch.

This image from the FourWeekMBA offers a good visual summary of what while label products are:

In the world of product sourcing and wholesale sourcing, white labeling offers a low-barrier entry point into competitive markets. Instead of investing months into R&D, you can purchase pre-formulated skincare, private software tools, or even home goods and sell them as your own. 

That’s why white label products are especially popular among ecommerce sellers, influencers launching personal brands, and agencies offering turnkey services.

Many businesses offer these popular white label products:

• Skincare and beauty products
• Supplements and wellness items
• Apparel and fashion
• Tech accessories
• Drinkware
• Pet products
• Home and lifestyle goods
• Coffee and tea 

White label products provide a fast, affordable way to test ideas, expand your catalog, and scale with minimal risk.

How White Label Works

You can build a brand around white label products without owning a factory, running a lab, or investing heavily in research and development. Instead, you partner with a manufacturer that already produces a generic version of what you want to sell, then you rebrand it as your own.

Here’s how it works, step by step:

1. Find a supplier. You search for manufacturers that offer ready-made white label products in your niche. For instance, you might consider skincare, supplements, or tech accessories
2. Select a product. Choose from their catalog of unbranded goods.
3. Customize the branding. Incorporate your branding by adding your logo, color scheme, packaging style, and marketing assets.
4. Place an order. Depending on the agreement, you might buy in bulk (wholesale) or have items shipped on demand.
5. Sell under your brand. Once you receive the products, you’re free to sell them online, in retail stores, or even via dropshipping.

Benefits of White Label

White label branding gives businesses a head start by eliminating the need for product development. Instead of creating something from scratch, you start with a ready-made product and focus entirely on:

• Branding
• Marketing
• Customer experience

Here are some of the biggest advantages:

Lower Costs Upfront

White labeling is generally a form of outsourcing―specifically, outsourcing manufacturing and product development. That said, the number one reason companies outsource, according to industry data, is the overall need to cut costs, cited by 57% of respondents. 

White label products let you skip the expensive R&D, testing, and manufacturing setup. You only pay for what’s already been built.

Faster Time to Market

With white label branding, you don’t need to wait months to launch. You can rebrand a product and start selling within weeks. This is ideal for trend-based industries like beauty, fashion, and tech accessories.

Focus on Marketing, Not Manufacturing

White labeling allows businesses to allocate more resources toward branding, customer acquisition, and storytelling. These are critical elements for ecommerce success.

Access to Expertise and New Capabilities

Nearly half of all companies outsource to tap into capabilities not available within their organization.​​ White label suppliers are often specialists in their field, giving you access to high-quality products without needing deep product knowledge yourself.

Risks of White Label

White label branding also comes with risks, especially since you’re outsourcing key parts of your business. Here are a few common ones:

Poor Vendor Performance

You rely heavily on your supplier’s performance, particularly when using a white label dropshipping model. If they miss deadlines, deliver subpar goods, or struggle during transitions, your brand takes the brunt of the impact. 

In fact, Deloitte’s Global Outsourcing Survey 2024 found that 46% of companies identified poor vendor performance as one of the significant outsourcing challenges.

Limited Differentiation

Because many companies may be using the exact same white label products, your offering might not stand out. Without custom features or exclusive formulations, your brand relies heavily on marketing to create perceived value.

Branding Risks

If the supplier has quality control issues, your customers won’t blame them; they’ll blame you. Since the product carries your branding, any defect directly affects your brand reputation and customer trust.

Supplier Dependency

Your business becomes closely tied to your white label manufacturer. If they raise prices, shut down, or change terms unexpectedly, you may struggle to pivot quickly. 

This type of vendor dependency is a common issue reported under poor vendor relationship management, cited by 36% of businesses.

White Label vs Private Label

White label and private label are frequently mistaken for one another, but they refer to different business models. While both involve selling products under your own brand, they differ in terms of customization, exclusivity, and the level of control you have over the final product.

Private label products are made by a manufacturer specifically for one retailer, often with unique specifications or formulations. Here are some of the features of private labeling compared to white labeling:

• High customization. The client can request to adjust the ingredients, materials, or other features.
• Product ownership. Products are often exclusive to the retailer; some even own the product formula
• Slower speed to market. It’s slower to put the products on the shelves due to development and approvals.

For instance, a skincare line might develop a unique blend of ingredients and packaging under a retailer’s exclusive brand. Because of its customization and exclusivity, many business owners who have the money to invest go for private labeling. 

In fact, 2023 data in the U.S. revealed that private labels accounted for 20.7% of consumer goods sales.

So, what’s best? The answer wholly relies on your business goals and strategy. If you want to move fast and test the market, white label is ideal. But if you’re focused on building long-term product exclusivity and innovation, private label might be a better path.

How to Work with a While Label Supplier

Here’s how to effectively coordinate with a white label supplier for your business needs:

Define Your Product Vision

Before approaching any white label manufacturers/suppliers, clarify what you want to sell—whether it’s cosmetics, electronics, or wellness products.

• Actionable Tip. Create a short product brief that includes features, design preferences, and estimated price range.

Research and Shortlist Reputable Suppliers

Use directories like Alibaba, SaleHoo, or ThomasNet to find verified white label suppliers. Check reviews, ratings, and certifications.

• Actionable Tip. Prepare a spreadsheet comparing suppliers based on MOQs (minimum order quantities), lead time, pricing, and customization.

Request Product Samples

Ask for samples to assess quality and packaging firsthand.

• Actionable Tip. Rate product quality, packaging durability, labeling accuracy, and delivery speed.

Negotiate Terms and Pricing

Once you’re happy with a supplier, negotiate payment terms, production timelines, and scalability.

• Actionable Tip. Ask about bulk discounts, reorder terms, and return policies up front. Keep all agreements in writing.

Ensure Branding and Packaging Customization

A good white label products manufacturer should allow private labeling, such as custom logos, packaging, and inserts.

• Actionable Tip. Submit your logo and brand guidelines in vector format to ensure sharp printing. Ask for a digital mock-up before production.

Confirm Compliance and Legal Documents

Make sure your products meet regulatory standards in your selling region.

• Actionable Tip. Request product certifications, safety tests, and MSDS (Material Safety Data Sheets) if applicable. This is crucial if you’re selling food, supplements, or cosmetics.

Test a Small Batch First

Start with a pilot order first so you can check how reliable the supplier is and if the product really meets your expectations.

• Actionable Tip. Use this first batch for beta sales or influencer seeding. Gather feedback and refine before scaling.

The Bottom Line

White label products offer a fast, cost-effective path to launching your own brand without the burden of building everything from scratch. But like any business model, success depends on your strategy and your choice of partner. 

Vet your white label manufacturers/suppliers thoroughly, start small, and always prioritize quality and compliance.

Need expert help scaling your white label products on Amazon? AMZ Advisers can help you optimize listings, improve visibility, and turn white label items into bestsellers. Reach out to AMZ Advisers today to grow your brand the smart way.

Author

Carla Bauto Deña is a journalist and content writer producing stories for traditional and digital media. She believes in empowering small businesses with the help of innovative solutions, such as ecommerce, digital marketing, and data analytics.

The post How Do White Label Products Work? appeared first on AMZ Advisers.

#456 – Built for the Female Body: Two Entrepreneurs Disrupt the Athleticwear Industry

Join us as we sit down with two extraordinary entrepreneurs, Alayne and Angie, who are on the verge of launching an innovative product that merges functionality with empowerment in customized clothing. Alayne shares her remarkable journey from being a ballroom dancer to overcoming severe scoliosis, defying medical odds, and returning triumphantly to the dance floor. Angie’s story is equally inspiring, as she talks about founding Pulse Body, a company aimed at providing practical period solutions for young dancers, inspired by her own daughter’s experiences. Together, they are addressing a significant gap in the market, and their passion for empowering women is palpable throughout their journey.

Our conversation also explores the strategic aspects of building a new brand in the e-commerce space, focusing on the integration of period liners into athletic clothing. We discuss the intricacies of patent and manufacturing logistics, including collaborations with overseas manufacturers and navigating patent protections. Alayne and Angie share their multi-faceted approach to brand growth, which includes direct-to-consumer sales, licensing to educational institutions, and retail expansion. Their dedication to creating a female-friendly brand that empowers athletes is evident, and their plans for future growth include moving some production to the US and securing exclusive patents.

We wrap up with insights into their grassroots marketing strategies, highlighting the power of community-driven efforts and the importance of building a supportive network for new entrepreneurs. The episode covers creative approaches to social media marketing, the impact of relatable content, and the value of engaging smaller influencers to reach niche communities. Through early user feedback and innovative storytelling, Alayne and Angie are committed to refining their product and messaging, all while building a movement around women’s empowerment. Their story is a testament to resilience, creativity, and the entrepreneurial spirit, offering inspiration and valuable lessons for aspiring e-commerce business owners.

In episode 456 of the AM/PM Podcast, Kevin, Alayne, and Angie discuss:

• 00:00 – Empowering Women Through Innovative Clothing
• 02:03 – Overcoming Adversity Through Passion for Dance
• 06:53 – Female-Centric Athletic Wear Innovation
• 13:29 – Navigating Global Patent and Manufacturing
• 14:54 – Developing a First Mover Product
• 20:22 – Launching a Unique Female Product
• 22:51 – Building Awareness for Female Wellness
• 28:11 – Harnessing the Power of Personal Stories
• 31:50 – Teen-Focused Period Liners in Various Sizes
• 34:04 – Building a Supportive Entrepreneurial Community
• 37:04 – Utilizing Resources for Business Growth
• 44:34 – Empowering Women Through Grassroots Marketing
• 45:08 – Community Building for AI Product
• 48:59 – Creative Marketing Strategies for Female Empowerment
• 52:13 – Empowering Women Through Marketing
• 59:29 – Building a Successful Business Movement
• 1:00:36 – Kevin King’s Words of Wisdom

Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #456 – Built for the Female Body: Two Entrepreneurs Disrupt the Athleticwear Industry appeared first on AM/PM Podcast.

Does anyone have contact info for loans issued by Marcus via Amazon SellerCentral?

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