Trying to set up a new seller account: won’t let me
So I’ve set up a store previously. And i’m not working with that store anymore. But when I log in to Amazon Seller Central, it asks me which of my accounts I’d like to use: then it lists the previous account (Business 1), but it does not give me the option to start a new business.
How do I start a new account for Business 2 with my Amazon Seller Central Acccount?
submitted by /u/CalamityBS
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Amazon Private Label in 2025: Too Competitive or Still Profitable?
Remember when private label selling on Amazon felt like a digital gold rush? You could slap a logo on a garlic press, run a few giveaways, and suddenly find yourself on Page 1 with profit margins to match. Fast forward to 2025, and the game has changed.
Today, with rising Amazon fees, saturated niches, and a platform favoring brands over generics, many sellers are asking:
Is private label still a viable path or is it a race you can no longer win?
Let’s break it down.
The Reality of Private Label in 2025
What’s Changed?
Amazon private label has evolved. Here are the biggest shifts affecting sellers:
Rising Costs – FBA fees, storage fees, and ad costs are cutting into margins. More Competition – Bigger brands and overseas manufacturers selling direct are flooding categories, pushing out weak or copycat products. Amazon’s Own Brands – AmazonBasics and other in-house brands compete directly with sellers. Harder Product Launches – Ranking on Page 1 is no longer as simple as running PPC and giveaways. Launching now requires strategy and differentiation.
What’s Still the Same?
Despite all the shifts, the core benefits of private label still hold strong—if you play your cards right:
Brand Control – Unlike resellers, private label sellers can build a lasting brand identity. Higher Margins (If Done Right) – A well-branded product with strong differentiation can still command premium pricing. Amazon Rewards External Traffic – With programs like the Brand Referral Bonus, sellers who drive traffic from outside Amazon can reclaim margin and boost visibility.
Is Private Label Still Profitable?
While private label is more challenging, it’s still profitable if you evolve your strategy. Here’s how:
1. Pick the Right Products (Avoid Saturation)
Many sellers fail because they launch generic products in overcrowded niches. Instead:
- Low-competition, high-demand niches backed by keyword research.
- Products with unique angles, design tweaks, bundling, or audience-specific features.
- Tools like Helium 10, Jungle Scout, or Data Dive to identify underserved opportunities.
2. Build a Brand, Not Just a Product
In 2025, Amazon is favoring brands over generic private label sellers. To succeed:
- Enroll in Brand Registry for A+ Content and enhanced branding.
- Invest in visual assets: video, lifestyle images, and infographics sell far more than white background photos.
- Build a loyal customer base with email marketing and social media.
3. Master Amazon Advertising (But Don’t Rely on It Alone)
Amazon PPC remains powerful, but the cost per click has surged across most categories. Sellers must:
- Use long-tail, less competitive keywords to lower ACoS.
- Test video ads and Sponsored Brand Ads for higher engagement.
- Diversify with Google Ads, influencers, and email marketing to reduce ad spend reliance.
4. Use Amazon’s Programs to Your Advantage
Amazon rewards sellers who use external traffic and new growth programs:
- Brand Referral Bonus: Get up to 10% back for external sales.
- Vine Program: Get early reviews to improve conversion rates.
- Amazon Warehousing & Distribution (AWD): Lower storage fees for bulk inventory.
5. Avoid the Race to the Bottom
Many private label sellers fail because they compete on price instead of value. Instead:
- Differentiate with better materials, unique features, or bundling.
- Focus on solving a problem instead of just selling another version of an existing product.
- Price based on value, not just competition—premium brands win in 2025.
Final Verdict: Still Worth It?
Yes, private label is still profitable in 2025—IF you adapt. The days of throwing a logo on a generic product and ranking overnight are over. But sellers who focus on brand-building, unique value, and external traffic can still dominate.
Looking to better understand your private label performance or optimize your Amazon operations?
Seller Labs offers tools that help you make smarter, data-driven decisions—built for the challenges of 2025
The post Amazon Private Label in 2025: Too Competitive or Still Profitable? appeared first on Seller Labs: Amazon Seller Software and Platform.
/r/AmazonSeller Community Promotion Post – Want to discuss or share something you are affiliated with related to Amazon? Tell us about it in this post.
The comment section of this monthly feature post is the one place in this subreddit to tell our readers about something of yours. Be sure to include a description with links and respond to any replies you may get. This post is meant to be welcoming, informative and fun. However, know that spam and self-promotion rules here are enforced very strictly in this subreddit
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All comments in this post must follow the site and sub rules
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Accounts which are primairly promotional will likely be banned
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Comments containing email addresses and phone numbers will be removed
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DO NOT ask anyone to PM you, talk privately, sidebar, etc. Those who do this are almost always scammers trying to farm people in private unchallenged
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Failure to follow the rules regarding self-promotion will result in a ban of your account(s) and site(s). Submitting anything you are affiliated with, self-promotion discussion, and lead generation anywhere in the subreddit outside of this post is prohibited. See the subreddit rules BEFORE you attempt to submit links to your work(s) or discuss your business outside of this thread.
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This forum is neither run / moderated by Amazon employees nor is there any guarantee an employee of Amazon will see your participation here and respond. If you wish to discuss something with Amazon, then you will need to contact them through their site
Thank you for sharing here in the Community Promotion Post!
submitted by /u/AutoModerator
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/r/AmazonSeller Community Promotion Post – Want to discuss or share something you are affiliated with related to Amazon? Tell us about it in this post.
The comment section of this monthly feature post is the one place in this subreddit to tell our readers about something of yours. Be sure to include a description with links and respond to any replies you may get. This post is meant to be welcoming, informative and fun. However, know that spam and self-promotion rules here are enforced very strictly in this subreddit
-
All comments in this post must follow the site and sub rules
-
Accounts which are primairly promotional will likely be banned
-
Comments containing email addresses and phone numbers will be removed
-
DO NOT ask anyone to PM you, talk privately, sidebar, etc. Those who do this are almost always scammers trying to farm people in private unchallenged
-
Failure to follow the rules regarding self-promotion will result in a ban of your account(s) and site(s). Submitting anything you are affiliated with, self-promotion discussion, and lead generation anywhere in the subreddit outside of this post is prohibited. See the subreddit rules BEFORE you attempt to submit links to your work(s) or discuss your business outside of this thread.
-
This forum is neither run / moderated by Amazon employees nor is there any guarantee an employee of Amazon will see your participation here and respond. If you wish to discuss something with Amazon, then you will need to contact them through their site
Thank you for sharing here in the Community Promotion Post!
submitted by /u/AutoModerator
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new fba seller here can i get some advice on this please
im just about ready to launch my first product and I want some final opinions This is my profit before PPC. Do you guys think this is good? Also, what percent PPC should I aim for as an end goal? and what are some PPC stats you guys recommend? aggressive, non aggressive? i can’t post images so this is how it is selling price 129.99 buying price (from china) 37.57 shipping 4.5 profit 44.42 per unit (after amazon fees) 34.17% profit margin this is before PPC though so do you guys think this will be okay or will i go red? also what are some ppc stats you guys use that work well? thank you
submitted by /u/Ok_Help1288
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new fba seller here can i get some advice on this please
im just about ready to launch my first product and I want some final opinions This is my profit before PPC. Do you guys think this is good? Also, what percent PPC should I aim for as an end goal? and what are some PPC stats you guys recommend? aggressive, non aggressive? i can’t post images so this is how it is selling price 129.99 buying price (from china) 37.57 shipping 4.5 profit 44.42 per unit (after amazon fees) 34.17% profit margin this is before PPC though so do you guys think this will be okay or will i go red? also what are some ppc stats you guys use that work well? thank you
submitted by /u/Ok_Help1288
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Shipping refund claw-back
A customer placed an order on my FBM listing and paid $12 for UPS Second Day but carrier took 5 days. Customer messaged a request to have the shipping refunded, which I politely acknowledged and provided using the Amazon ‘refund shipping’ process, giving reason as ‘carrier late delivery’
Anybody know if I can claw that $12 back from UPS or AMZN? The shipping label was purchased from Amazon so I don’t have standing to request a refund direct from UPS.
Is there a workflow tucked away somewhere in Seller Central for this, or do I open a support case? Or do I eat the loss?
I’m not terribly concerned about the $12, but I would like to learn the policy and process.
submitted by /u/Mycroft-Holmes_IV
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Shipping refund claw-back
A customer placed an order on my FBM listing and paid $12 for UPS Second Day but carrier took 5 days. Customer messaged a request to have the shipping refunded, which I politely acknowledged and provided using the Amazon ‘refund shipping’ process, giving reason as ‘carrier late delivery’
Anybody know if I can claw that $12 back from UPS or AMZN? The shipping label was purchased from Amazon so I don’t have standing to request a refund direct from UPS.
Is there a workflow tucked away somewhere in Seller Central for this, or do I open a support case? Or do I eat the loss?
I’m not terribly concerned about the $12, but I would like to learn the policy and process.
submitted by /u/Mycroft-Holmes_IV
[link] [comments]
Unable to create Amazon Seller account! Please help!
For some reason, when I try to create an amazon seller account, it keeps telling me to register using a different email, but this doesn’t make any sense, because the email I used to register is fresh and I made it specifically to use to register as a seller for Amazon since I realized that Amazon won’t let two account have the same email.
Why is it doing this? Can someone please help me? I want to start an Amazon storefront for drop shipping, but it is being stubborn and hindering the process.
submitted by /u/Psychological_Alps98
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Unable to create Amazon Seller account! Please help!
For some reason, when I try to create an amazon seller account, it keeps telling me to register using a different email, but this doesn’t make any sense, because the email I used to register is fresh and I made it specifically to use to register as a seller for Amazon since I realized that Amazon won’t let two account have the same email.
Why is it doing this? Can someone please help me? I want to start an Amazon storefront for drop shipping, but it is being stubborn and hindering the process.
submitted by /u/Psychological_Alps98
[link] [comments]
