New Seller Here – Need Help Deciding on Pricing Strategy (Bento Box Niche)
Hey guys,
I wanted to share my journey so far as a new Amazon seller and get some advice. I started my private label journey back in November with a bento lunch box product. It was my first launch, and I ordered 160 units. Since the product was brand new, I priced it between $16.95 and $14.95 (mostly $14.95) to stay competitive and generate some traction.
I ran ads from the beginning—definitely spent more than I should’ve at times (as expected with trial and error), but my focus was just to get the product moving. Eventually, I sold out my first batch by mid-March. I didn’t really make any profit—broke even at best or slightly in the red—but I was okay with that since I was learning and happy to see results.
Out of those 160 units, I had just 1 or 2 returns, which I’m taking as a positive sign for the product itself.
In April, I restocked with 200 units, and things have been going better. I’m currently getting 2 to 4 orders a day with around $10–$15 in daily ad spend. The orders seem to be a mix of organic and sponsored, which feels like good progress.
I’m still selling at $14.95, which helped get those early sales, but the margin is too thin to be sustainable. Ideally, I’d like to gradually bring the price up to $22–$24, but I know that might take time. For now, I’m thinking about raising the price slightly to maybe $16.95 or $17.95 to start earning a bit of profit while continuing to build momentum.
My goal is to eventually hit around $1,000–$1,500/month in profit, but I’m not sure if increasing the price now will slow down my order volume or require more ad spend to maintain it. My experience of last shipment with price increase was not good it did disturb the volume of orders (with 0 or 3, 4 orders a week)
Competitor pricing in this niche ranges from about $15 to $24, so I feel like I’m somewhere in the middle currently.
Any advice or insights from people who’ve been in a similar position would be super helpful. Thanks in advance!.
Thanks in advance!
submitted by /u/Useful-Food-7949
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#444 – Amazon’s Backend Battles—A Deep Dive & Fix with Vanessa Hung
Vanessa Hung, a powerhouse in the Amazon-selling sphere, joins us to share her transformative journey from Venezuela to becoming a key figure in the Amazon-selling space. Our conversation kicks off with the serendipitous connections made through Clubhouse, a platform that became a lifeline for Amazon sellers during the pandemic. Vanessa’s story is not just about her ascension in the Amazon community but also a testament to the power of collaboration and the unexpected friendships that have shaped her career. Her expertise in Amazon flat files and backend processes gives sellers essential tools to optimize their listings and master the platform’s intricacies.
We dive into the often-overlooked world of Amazon flat files, exploring their pivotal role in catalog management and listing optimization. Vanessa sheds light on how flat files, with their access to hidden attributes, can significantly enhance product listings beyond the limitations of Seller Central’s user interface. Her dedication to demystifying these tools through education and content creation has empowered countless sellers, particularly women, to excel in e-commerce domains traditionally dominated by technical challenges. From maintaining product catalog integrity to navigating Amazon’s systems, Vanessa’s insights are invaluable for anyone looking to secure a competitive edge.
Our discussion also covers the strategic importance of Amazon’s Brand Registry and catalog management tactics to safeguard product listings. Vanessa shares her expertise in troubleshooting common issues with flat files, emphasizing the significance of the category listing report and the nuances of partial versus complete updates. We touch on the vulnerabilities within Amazon’s system, how sellers can protect their listings from unauthorized changes, and the promising role of AI in simplifying data management. Whether you’re a seasoned seller or just starting, this episode offers many strategies to enhance your Amazon selling journey.
In episode 444 of the AM/PM Podcast, Kevin and Vanessa discuss:
- 00:00 – Amazon FBA Ecosystem Insights and Growth
- 06:11 – Entrepreneurial Growth & Realizations
- 12:26 – Tech Interest and Gender Stereotypes
- 13:20 – Empowering Women in E-Commerce Excel
- 16:32 – Navigating the Tech Industry’s Gatekeepers
- 18:06 – Utilizing Amazon Flat Files for Optimization
- 19:14 – Importance of Category Listing Report
- 24:33 – Maximizing Product Listing Attributes
- 27:59 – Protecting Product Information on Amazon
- 29:55 – Amazon Brand Registry Catalog Privileges
- 43:32 – Amazon Listing Troubleshooting With Flat Files
- 45:19 – Maximizing Amazon Catalog Management Success
- 48:50 – Optimizing Amazon Listings With Flat Files
- 55:55 – Improve Listing Rank With Unconventional Methods
- 56:19 – Amazon Catalog Management Strategies
- 1:00:31 – Foundational Catalog Management for AI
- 1:04:21 – Kevin King’s Words of Wisdom
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #444 – Amazon’s Backend Battles—A Deep Dive & Fix with Vanessa Hung appeared first on AM/PM Podcast.
Amazon Advertising/PPC…
Sellers-
How are you managing your advertising/ppc? I’ve tried a couple different agencies and they both made huge mistakes. I’m tried of other people making mistakes on my amazon. Who’s out there getting it done right?
submitted by /u/buzzlghtyr401
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Amazon Advertising/PPC…
Sellers-
How are you managing your advertising/ppc? I’ve tried a couple different agencies and they both made huge mistakes. I’m tried of other people making mistakes on my amazon. Who’s out there getting it done right?
submitted by /u/buzzlghtyr401
[link] [comments]
Amazon FBA duplicate Label
I just had UPS Pick up 250 cartons from my WH, only for Amazon to check in one of the shipments an hour later.
Looks like it’s a duplicate label Amazon provided another seller, coming from Canada (I shipped from California) arrived to a different FBA facility using the same exact label.
Has anyone ever had this happen to them before? Hoping my shipment arrives and gets checked in without issues.
submitted by /u/NotJimCramer69
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Whats your best export settings for Crisp EBC/Brand Story?
Just figured out that CMYK gives you a pixelated image so open to hear your thoughts!
submitted by /u/ZealousidealFocus943
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Whats your best export settings for Crisp EBC/Brand Story?
Just figured out that CMYK gives you a pixelated image so open to hear your thoughts!
submitted by /u/ZealousidealFocus943
[link] [comments]
Amazon FBA duplicate Label
I just had UPS Pick up 250 cartons from my WH, only for Amazon to check in one of the shipments an hour later.
Looks like it’s a duplicate label Amazon provided another seller, coming from Canada (I shipped from California) arrived to a different FBA facility using the same exact label.
Has anyone ever had this happen to them before? Hoping my shipment arrives and gets checked in without issues.
submitted by /u/NotJimCramer69
[link] [comments]
If I ship a big order to a customer(FBM) and he returns it because he found it cheaper elsewhere, I have to pay for the shipping twice ?
Seems like an easy way a competitor could bankrupt me ?
submitted by /u/mdjdjdjndjd
[link] [comments]
If I ship a big order to a customer(FBM) and he returns it because he found it cheaper elsewhere, I have to pay for the shipping twice ?
Seems like an easy way a competitor could bankrupt me ?
submitted by /u/mdjdjdjndjd
[link] [comments]
