Brand Store Image Compression
Hello
I’m having ongoing issues with image compression that result in visible artifacts on our brand store page. I’ve done extensive research and have already tried adjusting image resolution and DPI, as well as testing both PNG and JPG formats, but the compression artifacts persist. The issue is most noticeable on white text within the images.
I create the brand store images in Canva and export them as JPG files at 100% quality, carefully checking file sizes before uploading. Interestingly, I don’t experience these same issues with A+ content—only on the brand store page. Has anyone found a solution for this?
submitted by /u/lizzerdking9
[link] [comments]
Brand Store Image Compression
Hello
I’m having ongoing issues with image compression that result in visible artifacts on our brand store page. I’ve done extensive research and have already tried adjusting image resolution and DPI, as well as testing both PNG and JPG formats, but the compression artifacts persist. The issue is most noticeable on white text within the images.
I create the brand store images in Canva and export them as JPG files at 100% quality, carefully checking file sizes before uploading. Interestingly, I don’t experience these same issues with A+ content—only on the brand store page. Has anyone found a solution for this?
submitted by /u/lizzerdking9
[link] [comments]
#479 – Taking Back Control of Your Amazon Advertising
Audio Version Above. Video Version Below
In this episode of the AM/PM Podcast, Bradley dives into one of the biggest pitfalls he sees Amazon sellers fall into: handing their PPC over to an agency before they truly understand how advertising works. That loss of control doesn’t just cost money; it keeps you in the dark on whether your campaigns are actually growing your brand or quietly draining profits in the background.
To prove it, he spotlights a real case study from the new Helium 10 Outsourced to Optimized series. Helium 10’s own Carrie Miller and Destaney Wishon from BetterAMS walk through what happened when they opened Carrie’s account: profitable campaigns randomly shut off, creatives that didn’t match search intent, and VCPM display campaigns that looked like rock stars in the dashboard but weren’t driving incremental sales. From there, they rebuild the entire strategy on the fundamentals: a clean campaign structure, SKUs grouped intelligently, 10-30 targets per campaign, and rules-based bid management tied to real business objectives, such as organic rank, BSR, and strict ACoS targets.
Throughout the conversation, you’ll see how a self-described “non-PPC person” can learn to manage sophisticated Amazon ads with the help of Helium 10 Ads and their Ads Academy training. Destaney shows Carrie how to utilize bid rules, keyword harvesting, negative targeting, and Amazon’s newer tools, such as Creative Studio and Sponsored Products video ads, without turning PPC into a full-time job. They also break down off-season strategies, what to fix when you’re getting impressions but no conversions, and how much of your revenue should realistically flow back into ads. The big takeaway: whether you keep an agency, lean on software, or run everything yourself, you need to understand the basics of Amazon PPC so you can keep partners accountable and finally take back control of your Amazon advertising.
In episode 479 of the AM/PM Podcast, Bradley, Carrie, and Destaney discuss:
- 00:00 – Introduction
- 05:48 – Carrie’s Amazon PPC Agency Issues
- 07:19 – Carrie Learns PPC From Scratch
- 10:23 – Rules-Based Bidding With Helium 10 Ads
- 14:24 – When To Automate Your Amazon Ads
- 18:11 – Scalable Campaign Structure For Sellers
- 23:16 – Single-Keyword Campaigns & Dayparting
- 28:36 – Keyword-Specific Creatives & Creative Studio
- 30:54 – Off-Season Strategy & Fixing Conversions
- 33:08 – Sponsored Product Video Ads Launch
- 36:00 – Scaling Benchmarks & Ad Spend Targets
- 40:09 – Final PPC Lessons & Next Step
Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish version!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #479 – Taking Back Control of Your Amazon Advertising appeared first on AM/PM Podcast.
How to confirm if Alibaba factory has MoCRA certification with the FDA for cosmetics?
How can I confirm this considering the FDA doesn’t have a public database? Any advice from cosmetic sellers would be greatly appreciated!
submitted by /u/Desperate-Green-6654
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How to confirm if Alibaba factory has MoCRA certification with the FDA for cosmetics?
How can I confirm this considering the FDA doesn’t have a public database? Any advice from cosmetic sellers would be greatly appreciated!
submitted by /u/Desperate-Green-6654
[link] [comments]
Can you private label generic products.
Also will Amazon break up large deliveries (50+ items per box) into smaller products (4 items a box) on a sale. As a fba seller
submitted by /u/WormLivesMatter
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Can you private label generic products.
Also will Amazon break up large deliveries (50+ items per box) into smaller products (4 items a box) on a sale. As a fba seller
submitted by /u/WormLivesMatter
[link] [comments]
How do I become Amazon seller? Any step by step instructions?
As the title says – how do I become Amazon seller or online seller. We have a few local shop/Warehouses where the prices are relatively low then big box store.
Any suggestions on how do I start the process would be really helpful.
Edit: We’re located in the Vancouver, Canada region.
submitted by /u/alexsmith56789
[link] [comments]
How do I become Amazon seller? Any step by step instructions?
As the title says – how do I become Amazon seller or online seller. We have a few local shop/Warehouses where the prices are relatively low then big box store.
Any suggestions on how do I start the process would be really helpful.
Edit: We’re located in the Vancouver, Canada region.
submitted by /u/alexsmith56789
[link] [comments]
Amazon FBA Holiday Cutoff 2025: How to Maximize Super Saturday & Dec 23 Sales
Two Extra Days = Your Biggest Margin Opportunity of Q4
Amazon just handed you 48 hours you didn’t have last year.
The FBA and Seller Fulfilled Prime shipping cutoff is now December 23, 2025—two days later than 2024’s December 21 deadline.
That’s not just extra time. That’s Super Saturday (December 20) plus two additional selling days when time-sensitive shoppers pay premium prices for guaranteed Christmas Eve delivery.
Here’s what most sellers miss: Last-minute holiday shoppers spend 35-40% more per order and convert at 2-3x normal rates. They’re not browsing. They’re buying with urgency. And price becomes secondary when delivery timing is critical.
What Amazon Announced
From Amazon Seller Central:
“We’re extending the Fulfillment by Amazon (FBA) and Seller Fulfilled Prime shipping cutoff dates to December 23, 2025 for the upcoming holiday season. This gives you two more days than last year to help increase last-minute gift sales. Super Saturday, December 20, is your biggest opportunity for last-minute holiday sales, offering Prime-exclusive deals with guaranteed Christmas Eve delivery.”
The numbers:
- 2024 cutoff: December 21
- 2025 cutoff: December 23
- Extra selling window: 48 hours
- Peak day: Super Saturday, December 20
What this means: You can ship orders through December 23 and still guarantee Christmas Eve delivery for Prime customers.
Why December 20-23 Is Different (The Urgency Premium)
Super Saturday through December 23 isn’t normal selling. It’s desperation buying.
What changes:
- Average order value: 35-40% higher than early December
- Conversion rate: 2-3x normal (urgency kills hesitation)
- Price sensitivity: Nearly zero (speed matters, price doesn’t)
- Cart abandonment: 30% lower (buyers complete purchases)
Example:
- Your normal AOV: $45
- Super Saturday AOV: $60-65
- December 22-23 AOV: $70+ (time-critical shoppers)
Why: A shopper on December 22 searching “gifts for mom” isn’t comparing your $50 item to a competitor’s $45 item. They’re asking one question: “Will this arrive by Christmas?”
Price becomes irrelevant. Delivery date is everything.
The 5-Step Super Saturday Strategy
Step 1: Reverse-Engineer Your Inventory
Start with December 23 and work backward.
Inventory calculation:
- Estimate Super Saturday demand: 2-3x normal daily velocity
- Estimate Dec 21-23 demand: 1.5-2x normal velocity
- Add 20% buffer for surprises
- Ensure inventory arrives at FBA by December 18 (absolute latest)
Critical move: Don’t send all December inventory early. Hold back 30-40% specifically for Dec 20-23 so you don’t sell out on December 19.
Why this matters: If you stockout on December 21, you miss the two highest-margin days (Dec 22-23) when buyers pay anything for guaranteed delivery.
Step 2: Price for Urgency, Not Competition
During peak urgency, competing purely on price can leave margin on the table
Pricing strategy by date:
December 1-15:
- Moderate promotions (10-15% off)
- Stay competitive
- Move volume but preserve inventory
December 16-19:
- Return to full price
- Test 5-10% premium on high-demand items
December 20 (Super Saturday):
- Full price minimum
- 10-15% premium on top sellers
- Remove all discounts
- “Guaranteed Christmas Eve Delivery” messaging
December 21-23:
- Aggressive premium (15-20% above normal)
- Last chance messaging
- Zero discounts
- Speed is the only value prop
Why this works: On December 22, urgency drives purchasing decisions. Shoppers prioritize guaranteed delivery over minor price differences because arriving on time matters most.
Step 3: Optimize Listings for Last-Minute Urgency
What time-sensitive buyers care about:
- Will it arrive on time? ← #1 priority
- Is it gift-appropriate?
- Is it a safe choice? (reviews, bestseller badge)
What they DON’T care about:
- Deep product specs
- Long-term durability
- Minor price differences
Temporary listing updates (December 18-23 only):
Title:
- Add “SHIPS TODAY” or “ARRIVES BEFORE CHRISTMAS”
- Example: “Wireless Headphones – Ships Today for Christmas Eve Delivery”
Bullet #1:
- Move delivery/shipping info to top
- “Prime: Order by Dec 23, arrives Christmas Eve”
Images:
- Add lifestyle shots showing product as gift
- Show gift packaging if available
- Remove technical diagrams from first 3 slots
A+ Content:
- Feature “Perfect Last-Minute Gift” messaging
- Highlight Prime badge and delivery guarantee
Revert these on December 24. This is temporary urgency optimization.
Step 4: Use Super Saturday Promotions Strategically
Amazon encourages sellers to promote products for Super Saturday. Even modest promotions can qualify listings for increased visibility in deal‑driven placements.
But here’s the nuance:
Amazon’s promotional traffic boost happens with even small discounts. You don’t need to slash 30%.
The smart strategy:
December 20 (Super Saturday):
- Run a 5-10% coupon (qualifies for promotional traffic)
- BUT raise base price 10-15% first
- Net result: You’re at full price or above while getting promoted
Example:
- Normal price: $50
- Super Saturday base: $55 (+10%)
- Super Saturday coupon: $5 off (-9%)
- Final price: $50 (same as normal)
- Result: Amazon promotes you, you maintain margins
December 21-23:
- Remove coupons
- Premium pricing only
- Let urgency do the work
Step 5: Monitor and Adjust in Real-Time
December 20-23 requires active management.
Check every 4-6 hours:
Inventory levels:
- Burning through too fast? Raise prices immediately
- Moving too slow? Add small coupon
Conversion rate:
- Should be 2-3x normal
- If lower, add urgency language to title
Competitor watch:
- If top competitors stockout, you inherit their demand
- Raise prices immediately when competitors go dark
Stockout risk:
- At risk of selling out before Dec 23? Raise prices 10-15%
- Better to slow velocity and sell at premium than stockout early
The Super Saturday Checklist
Before December 18:
Inventory
- Calculate Super Saturday demand (roughly 2–3× normal daily velocity)
- Estimate December 21–23 demand (1.5–2× normal velocity)
- Add a 20% buffer for unexpected spikes
- Ensure inventory arrives at FBA by December 18 at the latest
- Hold back 30–40% of December inventory for the final push
- Set low-inventory alerts at 25% and 10%
Pricing
- Document baseline prices
- Plan Super Saturday pricing (+10–15% premium on top sellers)
- Plan December 21–23 pricing (+15–20% premium where demand supports it)
- Create 5–10% Super Saturday coupons
- Schedule price changes in advance
Listings
- Update titles with delivery-focused messaging (where compliant)
- Rewrite Bullet #1 to lead with delivery clarity
- Add gift-focused images or lifestyle shots
- Update A+ Content for last-minute gifting context
- Prepare a December 24 revert checklist
Common Mistakes That Kill Super Saturday Revenue
Mistake #1: Treating December 20–23 Like Normal Days
Normal pricing and passive management leave significant margin on the table during urgency-driven buying.
Mistake #2: Running Out of Stock on December 21
Selling out early means missing December 22–23—the most time-sensitive and often highest-margin days of Q4.
Mistake #3: Keeping Prices Low “to Stay Competitive”
Last-minute shoppers prioritize delivery timing over minor price differences. Competing on price alone backfires.
Mistake #4: Skipping Super Saturday Promotions
Even small promotions can qualify listings for increased visibility. Sitting out entirely limits reach.
Mistake #5: Set-and-Forget Management
Demand shifts hourly during peak urgency. Prices, inventory, and listings require active oversight.
This Week Action Plan
Monday–Tuesday
- Finalize inventory calculations
- Place emergency replenishment orders if needed
Wednesday–Thursday (December 17–18)
- Lock in pricing strategy
- Create Super Saturday coupons
- Update listing titles and bullets
Friday (December 19)
- Activate Super Saturday promotions
- Confirm pricing changes
- Set up monitoring and alerts
- Increase ad budgets for December 20–23
- Verify final inventory levels
December 20–23
- Monitor performance every 4–6 hours
- Adjust pricing based on velocity
- Watch for competitor stockouts
FAQ
Yes. Amazon has stated that the December 23, 2025 cutoff applies to both FBA and SFP orders.
Many sellers test modest premiums during this period due to urgency-driven demand, but results vary by category.
Stockouts during this window can mean missing the highest-intent buying days before Christmas.
Yes. Peak fees typically run from mid-October through mid-January and should be factored into pricing decisions.
For Prime customers, Amazon indicates orders placed by the cutoff may qualify for Christmas Eve delivery, depending on eligibility.
The Bottom Line
Amazon gave you two extra days that didn’t exist last year.
December 22-23 represents the highest-margin, most time-sensitive buying window of the entire year.
Last-minute shoppers on December 22 will pay 15-20% above normal because guaranteed delivery is their priority.
Winners will:
- Stock inventory specifically for Dec 20-23
- Raise prices during peak urgency
- Optimize for “will it arrive?” not “is it the cheapest?”
- Participate in Super Saturday promotions
- Monitor and adjust constantly
Losers will:
- Stockout on December 21
- Keep running discounts through Dec 23
- Set-and-forget
The window is 48 hours. The opportunity is six figures.
Don’t leave it on the table.
About Seller Labs: We help Amazon sellers maximize Q4 revenue with tools that track inventory velocity, monitor pricing, and optimize for peak windows like Super Saturday.
Ready to Make the Most of Amazon’s Extended Holiday Cutoff?
Turn Amazon’s December 23 deadline into a smarter, data‑driven Q4 strategy.
For a limited time, get 30% off your first month — after your 30‑day free trial.
Related Blogs
- Low Inventory Level Fees: Do You Know How Much Amazon Is Charging You?
Understand how low inventory penalties impact margins — and why Q4 stockouts are more expensive than you think. - Master Amazon Inventory Like a Pro in 2025
Learn modern inventory planning strategies to stay in stock during high-velocity sales periods. - Amazon 2025 Fee Changes: How They Affect Sellers
A breakdown of new Amazon fees and how they factor into Q4 pricing decisions. - Reduce Amazon Returns in 2025
Why urgency buyers behave differently — and how returns factor into holiday profitability. - Amazon Q4 Inventory Management 2025
A deeper look at managing restocks, velocity spikes, and cutoff deadlines during peak season.
The post Amazon FBA Holiday Cutoff 2025: How to Maximize Super Saturday & Dec 23 Sales appeared first on Seller Labs: Amazon Seller Software and Platform.
