Strategic Account Services (SAS)
Curious if anyone has used the paid service? It’s supposedly invite only and we got invited. The sales pitch was pretty compelling but I wonder how much they deliver. Anyone out there using this?
submitted by /u/vtgambler
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Tax information not available for Suspended accounts?
I have been going back and forth with Amazon regarding authenticity of my items (zero customer complaints, just a routine check I suppose) and have provided every document available to me but they still wonāt reinstate my account. Regardless, I need to do my taxes and am unable to see my reports (ādo not have permission to viewā). What do I do? Theyāve also threatened to destroy my inventory.
If itās worth mentioning, I signed up on the US seller central and am based in Canada. For some reason, I was never able to switch my ādispose ofā setting to be shipped back to me. I have no inventory physically in the United States nor do I have an address there.
Any help would be appreciated, whether or not I get my account back. I just need those tax forms.
submitted by /u/GiratinaLAkings
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From Invisible to Page One: How Amazon Sellers Are Using External Traffic to Rank Faster in 2025
Still stuck on page two? Youāre not alone. In 2025, visibility on Amazon doesnāt come from keywords aloneāit comes from what you do outside the marketplace.
Letās break down why external traffic is now critical, how it works, where to drive it from, and how Seller Labs can help you optimize every click.
The Visibility Problem Most Sellers Face
Hereās the brutal truth: 70% of Amazon shoppers never scroll past the first page.
No matter how strong your product is, if your listing isnāt ranking high in search results, it may as well not exist. And with Amazonās A10 algorithm now rewarding more than just on-platform performance, sellers relying only on PPC are hitting a wall.
Want a deeper dive into Amazonās A10 algorithm?
Check out our full guide on the Amazon A10 Algorithm for 2025 ā we break down exactly how it works, whatās changed from A9, and what sellers can do to win more traffic and sales.
Whatās Changedāand Why External Traffic Matters Now
Amazonās algorithm in 2025 looks beyond internal sales and clicks. It now favors listings that demonstrate:
Consistent traffic that converts
External demand signals like branded search terms
Sales velocity across multiple channels
Authentic engagement, reviews, and follow-up activity
Bottom line: If youāre driving high-quality traffic from outside platformsāand those visitors buyāAmazon rewards you with better rank.
Real Numbers: Why It Works
Letās look at the data:
- Sellers using external traffic see up to 25% higher conversion rates compared to internal-only traffic
Campaigns using TikTok, Google Ads, or influencers have reported conversion rates as high as 58.6%
Amazonās Brand Referral Bonus rewards sellers driving outside traffic, with some reporting 10%+ sales growth
Even better?
Sellers using Seller Labs are achieving:
- More efficient campaigns
- Better keyword rankings
- Smarter, data-driven advertising decisions
- Enhanced catalog performance through optimization tools
Where Should You Drive Traffic From?
Here are four proven external channels that are working for Amazon sellers right now:
1. Google Search & Shopping Ads
Great for high-intent buyers searching āyour brand + Amazonā or competitive product alternatives.
2. TikTok & Instagram Reels
Video product demos, reviews, and influencer posts drive fast, mobile-first conversionsāespecially for lifestyle, beauty, or trending products.
3. Email & SMS Campaigns
Own your list? Use it. Target past buyers with relaunch campaigns, promotions, or early access to new SKUsāthen link directly to your Amazon listing.
4. Affiliate & Creator Funnels
Use Amazon Attribution links to reward content creators or bloggers. Bonus: You can track which partner traffic actually converts.
Why External Traffic Helps You Rank (Even if Your Listingās Not Perfect)
Amazonās algorithm values:
- Sales velocity and recency
- Conversion rate
- Listing engagement
- Keyword match and relevancy
- Traffic source quality
Sending traffic that converts tells Amazon:
āThis product solves the buyerās problem.ā
And when that happens consistently, Amazon moves your product up.
How Seller Labs Helps Sellers Track & Optimize Every Click
Hereās where it all connects. Driving external traffic is step oneābut knowing whatās working is where the real growth happens.
With Seller Labs, you can:
- Use Ad Genius to get smart suggestions on where to increase or reduce spend, helping you improve ACoS and ROAS
- Leverage the Dayparting Heatmap to understand which products and keywords are performing well ā so you can double down on whatās converting
- Monitor restock recommendations to avoid running out of inventory on fast-moving products, which helps maintain sales velocity and rank
- Automate post-purchase review requests with Feedback Genius to increase authentic reviews and strengthen long-term listing visibility
- Optimize campaign performance with clear, actionable insights ā no more guessing where your budget is best spent
Pro Tip:
Run external campaigns with Amazon Attribution, then combine those insights with Seller Labsā advertising and restock recommendations to scale whatās working.
Ready to Rank Smarter (Not Just Spend More)?
In 2025, visibility on Amazon isnāt about doing moreāitās about doing the right things. Driving targeted external traffic is the smartest move sellers can make to climb rankings, control the algorithm, and scale faster.
With Seller Labs, you can:
- See whatās working in real time
- Optimize your campaigns for profit
- Build momentum that Amazon rewards with visibility
Ready to Drive Traffic and Rank Smarter?
Seller Labs helps Amazon sellers turn data into profit and external traffic into higher rankings.
The post From Invisible to Page One: How Amazon Sellers Are Using External Traffic to Rank Faster in 2025 appeared first on Seller Labs: Amazon Seller Software and Platform.
How can people do OA when Amazonās algorithm price matches any other website thatās selling for less?
I donāt understand how some people pull off OA. Whenever an item is on sale on the retailerās website, I see Amazon will either always match it or beat the price by a few dollars.
How do ppl even manage to source OA when Amazon scrapes all competitors online?
submitted by /u/GodOfSwiftness
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How can people do OA when Amazonās algorithm price matches any other website thatās selling for less?
I donāt understand how some people pull off OA. Whenever an item is on sale on the retailerās website, I see Amazon will either always match it or beat the price by a few dollars.
How do ppl even manage to source OA when Amazon scrapes all competitors online?
submitted by /u/GodOfSwiftness
[link] [comments]
US FBA Sellers- any trouble finding insurance?
I just acquired an FBA store but Iām having an absolute bear of a time finding business insurance, which is a prerequisite for Amazon to approve the transfer. Most insurance companies balk when I tell them I have products manufactured offshore with my brand, then sell in the US.
I thought this was a super common fact pattern so Iām just surprised/annoyed that I canāt get it squared away!
What has been your experience with business insurance as a quasi-manufacturer?
submitted by /u/Easterncoaster
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US FBA Sellers- any trouble finding insurance?
I just acquired an FBA store but Iām having an absolute bear of a time finding business insurance, which is a prerequisite for Amazon to approve the transfer. Most insurance companies balk when I tell them I have products manufactured offshore with my brand, then sell in the US.
I thought this was a super common fact pattern so Iām just surprised/annoyed that I canāt get it squared away!
What has been your experience with business insurance as a quasi-manufacturer?
submitted by /u/Easterncoaster
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Warner Bros. DVD’s gated minimum 100 units…anyone buy in?
Just curious how much you spent to get approved to sell Warner Bros. DVD’s I just discovered their minimum is a 100 unit invoice. Thanks.
submitted by /u/Useful_Broccoli7219
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Warner Bros. DVD’s gated minimum 100 units…anyone buy in?
Just curious how much you spent to get approved to sell Warner Bros. DVD’s I just discovered their minimum is a 100 unit invoice. Thanks.
submitted by /u/Useful_Broccoli7219
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How do you manage pricing as private label on Amazon?
How do you manage pricing and competitive pricing as a private label on Amazon? What products and services do you use?
submitted by /u/w0lfm0nk
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