Anybody seeing their sales getting affected due to AI rview summaries?
- Are you constantly tracking the summaries? If yes, how?
- Any suggestions on how their Rufus works and how can I improve the summaries?
I couldn’t find much information about it online. Would love to hear your thoughts. Thanks!
submitted by /u/create_urself
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FBA or FBM if competition is too high and less profit margin
Hi everyone, I entered into a specific niche thinking profit margin is huge and FBA will be awesome. Happiness short lived when got to know tough competition with pricing and number of items sold monthly (got to know via H-10). M realizing the trend of sales is mostly on weekends and that too less. Keywords targeting is very expensive per click.
I don’t want to stop as well
submitted by /u/Inevitable_Wing_8992
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Can you add an ASIN to an existing parent without deleting the parent?
I was initially taught that if I want to add a new listing to an existing parent group I must first delete the parent and recreate it with the new listing including along with all the original child listings. This seems inefficient and wondering if there’s a better way to just add the new listing in without deleting the group?
submitted by /u/AaronHirst
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Are Amazon Packages Shipped via USPS Being Investigated?
I recently heard rumors that Amazon packages sent through USPS might be under some sort of investigation. Has anyone else noticed delays, missing packages, or received any official notices about this? I’m trying to figure out if this is a widespread issue or just an isolated case.
I also know that a few days ago, Amazon had a major issue where it was using labels that were already marked as delivered—so I’m wondering if that could be related.
submitted by /u/Calm-Wash-8768
[link] [comments]
Are Amazon Packages Shipped via USPS Being Investigated?
I recently heard rumors that Amazon packages sent through USPS might be under some sort of investigation. Has anyone else noticed delays, missing packages, or received any official notices about this? I’m trying to figure out if this is a widespread issue or just an isolated case.
I also know that a few days ago, Amazon had a major issue where it was using labels that were already marked as delivered—so I’m wondering if that could be related.
submitted by /u/Calm-Wash-8768
[link] [comments]
Can you add an ASIN to an existing parent without deleting the parent?
I was initially taught that if I want to add a new listing to an existing parent group I must first delete the parent and recreate it with the new listing including along with all the original child listings. This seems inefficient and wondering if there’s a better way to just add the new listing in without deleting the group?
submitted by /u/AaronHirst
[link] [comments]
FBA or FBM if competition is too high and less profit margin
Hi everyone, I entered into a specific niche thinking profit margin is huge and FBA will be awesome. Happiness short lived when got to know tough competition with pricing and number of items sold monthly (got to know via H-10). M realizing the trend of sales is mostly on weekends and that too less. Keywords targeting is very expensive per click.
I don’t want to stop as well
submitted by /u/Inevitable_Wing_8992
[link] [comments]
#438 – Geek Out on Amazon PPC: Data-Driven Advertising Hacks with Mike Frekey
Amazon advertising expert Mike Frekey takes center stage in this episode, sharing his wealth of experience from Amazon PPC agency industry leaders like IGG and Perch. His journey through the world of Amazon advertising for over 100 brands underscores the importance of data over creativity in crafting successful strategies. Mike details the collaborative efforts with data scientists at Perch to create robust advertising campaigns using sponsored products, brands, and display ads, all while emphasizing the crucial role of numbers in spotting growth opportunities and fine-tuning advertising efforts.
Listeners will gain invaluable insights into the meticulous process of auditing Amazon accounts to spotlight top-selling products and optimize ad spend across various types and placements. Mike breaks down the significance of understanding conversion rates and differentiating between brand and non-brand targets to maximize incremental sales potential. By utilizing brand analytics and search query performance data, he highlights how to effectively assess market positioning and address product issues that may impact performance more than the advertising strategies themselves.
Adding a forward-looking dimension, Mike explores the evolving landscape of Amazon’s PPC offerings and the burgeoning role of AI in advertising. He shares his enthusiasm for Amazon Marketing Cloud audiences and budding avenues like sponsored TV, while candidly pointing out challenges such as audience targeting limitations and conversion tracking hurdles. Wrapping up, Mike imparts strategic wisdom on launching products on Amazon, from risk management to harnessing social proof, illustrating how to use Amazon’s first-party data for long-term success. This episode promises a comprehensive look at mastering the art of Amazon advertising, all seasoned with Mike’s unique insights and expertise.
In episode 438 of the AM/PM Podcast, Kevin and Mike discuss:
- 00:00 – Data Nerd’s Amazon Advertising Strategies
- 02:39 – Amazon Marketing Strategies and Data Analysis
- 06:11 – Agency Age and Automation vs. Humans
- 09:03 – Analyzing Amazon Advertising Strategies
- 12:26 – Gender-Specific Product Line Analysis
- 16:33 – Amazon PPC Strategies and Attribution Challenges
- 18:40 – Amazon Bid Boosting Challenges
- 25:06 – Campaign Monitoring and Analysis Priorities
- 27:33 – Impact of AI on Amazon Advertising
- 29:15 – Future of AI in Amazon Advertising
- 31:41 – AI Transformation in Workforce
- 35:38 – Amazon Algorithm
- 39:31 – Amazon Advertising Launch Strategy Tips
- 41:59 – Product Reviews for Amazon Success
- 47:15 – Networking and Event Promotion on LinkedIn
- 48:30 – Kevin King’s Words of Wisdom
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #438 – Geek Out on Amazon PPC: Data-Driven Advertising Hacks with Mike Frekey appeared first on AM/PM Podcast.
Why do so many sellers ignore listing images & A+ content?
Hello sellers! Been thinking about this lately…
Sellers spend so much time tweaking keywords, testing pricing, running ads—but barely touch their images or A+ content. But when was the last time you bought something online without looking at the pictures first?
Most shoppers just scroll through the photos, skim a few key points, and decide in seconds if they’re in or out. I work with ecom visuals a lot, and it’s crazy how much of a difference a solid main image, a clean infographic, or a well-structured A+ section can make.
Just wondering—do you ever test different images on your listings? Or is it one of those “set it and forget it” things for you?
submitted by /u/Local-Pizza-9060
[link] [comments]
Why do so many sellers ignore listing images & A+ content?
Hello sellers! Been thinking about this lately…
Sellers spend so much time tweaking keywords, testing pricing, running ads—but barely touch their images or A+ content. But when was the last time you bought something online without looking at the pictures first?
Most shoppers just scroll through the photos, skim a few key points, and decide in seconds if they’re in or out. I work with ecom visuals a lot, and it’s crazy how much of a difference a solid main image, a clean infographic, or a well-structured A+ section can make.
Just wondering—do you ever test different images on your listings? Or is it one of those “set it and forget it” things for you?
submitted by /u/Local-Pizza-9060
[link] [comments]
