How do you defeat this type of return?
All my sales are merchant fulfillment. Buyers keep returning item claiming inaccurate website description forcing me to pay return shipping when the item sent and returned is an exact match to the listing. I open a safe-t-claim because the buyer used wrong return reason code since they really just changed their mind and they should have paid return shipping. Amazon asks me then to provide proof that the item returned was different than the item sent. This makes no sense. I feel like when a customer lies the only way I can win is by lying too, and saying they returned a different item, but my parents did me right (wrong?) So I can’t do that.
submitted by /u/flmcqueen
[link] [comments]
Business debit card to open a Seller Account?
Hi all,
I’m trying to open an Amazon seller account using my Wells Fargo LLC business debit card. I’ve read that debit cards often get rejected. I don’t have a personal credit card (only an Amex as an authorized user).
Does Amazon require a credit card, or will a Visa debit card work? Any tips from people who’ve done this without a personal credit card?
Thanks!
submitted by /u/Moist_Geologist_1535
[link] [comments]
How to find ASIN for selling multiple of a series of book in one listing?
Basically I just want to sell some of my used books in groups for ease but I am struggling with finding an ASIN to put in. I have found the ones for single volumes or for some people selling say 1-10 of the series but nothing for me wanting to sell 1-8. What do I do here?
submitted by /u/PvtAnderson
[link] [comments]
How to find ASIN for selling multiple of a series of book in one listing?
Basically I just want to sell some of my used books in groups for ease but I am struggling with finding an ASIN to put in. I have found the ones for single volumes or for some people selling say 1-10 of the series but nothing for me wanting to sell 1-8. What do I do here?
submitted by /u/PvtAnderson
[link] [comments]
Successive seller accounts blocked after EIN error and duplicate info, need advice
Hey all,
We’re stuck on the first hurdle and not sure what the next step is. We are new to Amazon and are setting up Amazon Seller accounts.
- First account was blocked because we mistakenly entered the EIN and business registration number incorrectly.
- Amazon Support told us we could not fix it and advised us to open a new account.
- Second account was set up correctly, but it was also blocked because Amazon flagged it as a duplicate.
Both accounts used the same business name, address, domestic address, and phone number. The only difference was the email address, which still used the same business domain suffix.
Now both accounts are blocked. We just want to move forward with one account, either by fixing the first or closing it so the second can proceed.
Has anyone had this happen before? How did you get Amazon to resolve it? What is the best move here?
Thanks in advance.
submitted by /u/aberalec
[link] [comments]
Successive seller accounts blocked after EIN error and duplicate info, need advice
Hey all,
We’re stuck on the first hurdle and not sure what the next step is. We are new to Amazon and are setting up Amazon Seller accounts.
- First account was blocked because we mistakenly entered the EIN and business registration number incorrectly.
- Amazon Support told us we could not fix it and advised us to open a new account.
- Second account was set up correctly, but it was also blocked because Amazon flagged it as a duplicate.
Both accounts used the same business name, address, domestic address, and phone number. The only difference was the email address, which still used the same business domain suffix.
Now both accounts are blocked. We just want to move forward with one account, either by fixing the first or closing it so the second can proceed.
Has anyone had this happen before? How did you get Amazon to resolve it? What is the best move here?
Thanks in advance.
submitted by /u/aberalec
[link] [comments]
#466 – From Amazon to Aisle 7: How Sellers Break Into Retail with Doug Harding
What if your online brand could conquer the retail world, just like it did on Amazon? Join us as we chat with Doug Harding, an expert in navigating the complex transition from online selling to retail dominance. Doug shares invaluable insights into why retail remains a powerhouse, accounting for about 80% of US sales, and how online successes can pave the way for tangible, store-shelf victories. From strategic placement in major retailers like Costco, Walmart, and Target to the essential role of branding and social media in capturing buyer attention, this episode is packed with actionable advice for Amazon sellers ready to make the leap.
We unpack the challenges of retail distribution and explore the sophisticated logistics behind ensuring your product stands out in stores. Doug explains how refining packaging and leveraging distribution partners can smooth the path from online clicks to retail checkout aisles. Discover the financial strategies that can support this shift, including creative financing options like private equity and factoring, which have helped brands like Bertello pizza ovens expand from a Shark Tank pitch to a household name in major retail chains.
For those contemplating retail expansion, we highlight the potential for impressive sales growth and the unique considerations of wholesale cost structures. Our discussion covers the nuances of retail pricing and profit margins, emphasizing the importance of maintaining brand integrity while negotiating store placements. As we explore the opportunities and strategies for retail growth, you’ll gain fresh perspectives on why retail is far from dead and how it can be a robust avenue for your business’s future success. Tune in for a wealth of wisdom on harnessing retail opportunities and nurturing sustainable business growth.
In episode 466 of the AM/PM Podcast, Kevin and Doug discuss:
- 00:00 – The Power of Retail Expansion for Amazon Sellers
- 04:30 – Changing Perspectives on Online Retail
- 07:26 – Navigating Retail Distribution Challenges
- 15:45 – Retail Pull Strategy Implementation Guidance
- 17:13 – Maximizing Retail Placement and Distribution
- 20:56 – Understanding Retail Shelf Placement Strategy
- 24:55 – Packaging Strategies for Retail Success
- 31:15 – Retail Logistics and Distribution Challenges
- 37:17 – Subscription Fees and Dominant Retailers
- 40:50 – Retail Product Launch and Distribution
- 42:54 – Shark Tank Product Success Story
- 50:23 – Retail Margin and Cost Structure
- 57:42 – Margin Analysis in Retail Sales
- 1:01:16 – Challenges of Online Advertising
- 1:03:50 – Exploring Retail Opportunities for Growth
Enjoy this episode? Want to be able to ask questions to Kevin King live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get monthly workshops, training, and networking calls with Kevin at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish version!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #466 – From Amazon to Aisle 7: How Sellers Break Into Retail with Doug Harding appeared first on AM/PM Podcast.
ASIN block exemption requests – What reason worked for you? it’s so frustrating, seasonal demand, got denied instantly.
ASIN block exemption requests – What reason worked for you? it’s so frustrating, seasonal demand, got denied instantly.
submitted by /u/paata01
[link] [comments]
ASIN block exemption requests – What reason worked for you? it’s so frustrating, seasonal demand, got denied instantly.
ASIN block exemption requests – What reason worked for you? it’s so frustrating, seasonal demand, got denied instantly.
submitted by /u/paata01
[link] [comments]
BFCM 2025 Seller Guide
Black Friday and Cyber Monday (BFCM) are the biggest retail moments of the year. Traffic, spending, and competition all skyrocket, and your Q4 success often hinges on how you perform during this peak.
With nearly 90% of Amazon’s category revenue happening in Q4, sellers who prepare early win this period, those who don’t get left behind.
This guide breaks down how to get ready for BFCM 2025, from inventory and pricing to ads and workflows, so you can compete with confidence.
Overview
Amazon Black Friday & Cyber Monday Dates
Create Winning BFCM Ads
For many sellers, a strong ad strategy during peak seasons like BFCM can be the difference between falling behind and staying ahead. Here’s how to build one that keeps your business thriving this season.
Review Prime Day Performance as Baseline
Use Prime Day (or your latest major promo) to benchmark bids, keywords, ad types, and budgets, identify what worked and where ad spend can be improved.
BFCM Ads Timeline
Use Additional Reach Channels
Explore Amazon Influencers (where available) and off-Amazon channels like social ads and email to warm audiences and retarget across the weekend.
Price Smarter During BFCM
Price is one of your greatest advantages during BFCM, applied smartly, it can secure the Buy Box and drive sales, but setting it too low will eat into profits. During BFCM, Buy Box competition heats up. Competitors often undercut each other, and prices shift quickly. If your pricing stays static, you risk losing visibility or missing out on profits.
Key Tactics
- Competitor Analysis: Monitor the top 20 offers on your same ASIN; see how they are pricing and what promotions they are running. This gives you insight into how aggressive you might need to be. Repricers like BQool provide this feature so you can make smarter repricing decisions based on your competitors’ positioning.
- Set Small Price Tests: Before peak season (late October to early November), try adjusting min and max prices by 1-3% to test thresholds for Buy Box ownership. Use an AI repricer to help you adjust prices automatically.
- Use Price-Looping: Temporarily increase your prices multiple times a day (if you have enough inventory and confident demand) to test your margins, then drop prices again to regain competitiveness. Achieve this with BQool’s Price Looping feature available through AI Match Buy Box rules.
Instant ROI Analyzer
It’s risky to discount without understanding margin impact. Use tools that automatically compute ROI at different price points (min, max, current) with Amazon fees included.
Smarter Repricing Rules for BFCM
- If you are understocked, use BQool’s AI Match Boost Profit rule: protect your margin by avoiding undercutting unless its necessary
- If inventory is overstocked or moving slowly, consider more aggressive repricing like AI Win Profit Maximizer or AI Win Equalizer to pick up Buy Box share and speed up sell-through.
- Monitor your profit margins daily remember that while sales volume is good, net profit after discounts, fees, and cost of goods should also be strong.
Want to learn more about BQool’s AI Repricing Strategies? Find out in this video.
Inventory Strategies to Maximize Q4 Sales
Running out of stock during Black Friday or Cyber Monday can cost you big, while sending in too much can lead to extra fees. With Amazon’s deadlines and limits in place, smart inventory planning is key.
Amazon’s Deal & Inventory Dates and Deadlines
- Deal submission deadline for BFCM: October 11, 2025 (submit earlier to ensure deals are live).
- Inbound deadlines for FBA inventory: Receive by October 19, 2025 to be Prime-badge ready for Black Friday; Amazon will still receive shipments up to Nov 10, 2025.
Inbound deadlines refer to the cutoff dates by which your inventory must be received and fully checked in at Amazon fulfillment centers to be eligible for BFCM.
Amazon Warehousing Capacity Limits
- July 23, 2025: Estimated capacity limits for October available.
- August 20, 2025: Estimated capacity limits for November available.
Restock Limits & Peak-Season Fees
Amazon has FBA restock limits in place for Q4 2025. Q4 demand can fluctuate 20–40% above average weekly sales, so accurate forecasting is critical.
Peak-season FBA fulfillment fees: October 15, 2025 through January 14, 2026 (excluding Apparel).
Have a Backup Fulfillment Plan
- Use third-party logistics (3PL) or prep centers to hold extra inventory.
- Maintain a good relationship with supplies and make sure to have them ready to expedite restocks.
- Supplement with FBM for fast-selling ASINs if needed.
Take a behind-the-scenes look at a prep center with BQool in this video.
Optimizing Sell-Through Rate for Each ASIN
Even strong ads and smart pricing won’t matter if you stock out or tie inventory in slow movers.
- Track Sell-Through Rate: If an ASIN is slow, bundle, promote, or reduce price. If fast, ensure replenishment.
- Bundle Low-Volume Items: Create gift sets or pair with bestsellers to lift AOV.
- Avoid OOS & Listing Issues: If you run out of stock, update listings immediately to prevent CX issues and negative reviews.
- Supplier & 3PL Relationships: Confirm they can handle peak volume; keep a backup warehouse or extra prep capacity.
Perfecting Your Product Listings
During BFCM, shoppers compare quickly, so every detail counts.
- Titles/Bullets/Descriptions: Use seasonal keywords (“Black Friday deal”, “holiday gift”, “limited time”). Highlight what makes your product stand out.
- Mobile Friendliness: Over 70% of Amazon’s traffic comes from mobile devices. Ensure images, bullets, page loading etc. look good on mobile.
- High-Quality Images & A+ Content: Use lifestyle, in-use, zoomed-in images that accurately portray your product. If possible, having A+ content helps with conversions, especially for premium or branded products.
- Offers & Shipping: Offer free shipping, provide coupons or “fast shipping” as an option to help boost conversions. At the same time, ensure that shipping times are realistic.
Black Friday Cyber Monday Checklist for Sellers
Submit all deal types before Oct 11, 2025. Send inventory early; apparel by Oct 15; general by Nov 1. Secure backup fulfillment (3PL or FBM) in case of limits or capacity constraints. Finalize ad campaigns 4 weeks ahead; align creatives, keywords, and budgets. Review repricing rules; ensure strategies respond to competition. Optimize listings (titles, images, mobile view, content). Double-check supplier/3PL reliability and lead times. Monitor bids & budgets daily during Black Friday weekend & Cyber Monday.
Streamline Your Amazon Workflow For BFCM
Combining process with automation reduces stress and mistakes. Consider:
- Sourcing tools: Market research/product sourcing to identify worthwhile SKUs.
- Repricing/ROI tools: Automatically adjust price rules and calculate margins to avoid manual errors.
- Inventory & Shipping integrations: See inventory across FBA, 3PL, and in transit; set low-stock notifications.
- Workflow dashboards & KPIs: Ad spend vs returns, days of supply, restock limits usage, Buy Box share, etc.
Conclusion
BFCM is a marathon, not a sprint. Sellers who test early, forecast carefully, stage inventory, set up ads and repricing, and stay flexible throughout the weekend come out on top.
The post BFCM 2025 Seller Guide appeared first on BQool Blog.
