Hi everyone,

I’m trying to scale my Amazon ads, but I don’t want to burn my budget too quickly. I’ve heard of different strategies like segmenting campaigns, using negative keywords, or testing auto campaigns first.

What’s worked best for you to keep campaigns profitable while still driving growth? Any tips for balancing ad spend with conversions would be super helpful.

(UK) I am selling a private label FBA brand in the fitness/log book niche. We have just completed our second year of trading and the business is growing fast, but my business partner and I have other larger ventures that require our full focus. We are looking for a quick asset sale to a serious buyer with funds ready.

The Numbers (Last 12 Months): • Revenue: £74,000 • Net Profit: £13,000 • Growth: 84% increase compared to the previous year. • Trend: Sales are currently growing month-on-month.

The Assets: • Products: 2 SKUs (Core product + variation). • Rankings: Consistently ranks organically in positions #2–#5 for main high-volume keywords. • Social Proof: “Amazon’s Choice” badge and 100+ (4.5+ star) • Listings: Fully optimized A+ content and images.

The Opportunity: This is a “hands-off” FBA business with solid organic traffic. We are currently not VAT registered, which presents an immediate margin opportunity for a VAT-registered buyer.

We have also barely optimised PPC or the US market, leaving huge room for a new owner to scale.

Next Steps: We are looking for a cash buyer (no financing contingencies).

(UK) I am selling a private label FBA brand in the fitness/log book niche. We have just completed our second year of trading and the business is growing fast, but my business partner and I have other larger ventures that require our full focus. We are looking for a quick asset sale to a serious buyer with funds ready.

The Numbers (Last 12 Months): • Revenue: £74,000 • Net Profit: £13,000 • Growth: 84% increase compared to the previous year. • Trend: Sales are currently growing month-on-month.

The Assets: • Products: 2 SKUs (Core product + variation). • Rankings: Consistently ranks organically in positions #2–#5 for main high-volume keywords. • Social Proof: “Amazon’s Choice” badge and 100+ (4.5+ star) • Listings: Fully optimized A+ content and images.

The Opportunity: This is a “hands-off” FBA business with solid organic traffic. We are currently not VAT registered, which presents an immediate margin opportunity for a VAT-registered buyer.

We have also barely optimised PPC or the US market, leaving huge room for a new owner to scale.

Next Steps: We are looking for a cash buyer (no financing contingencies).

Hi everyone,

A quick background: I’m an experienced Private Label seller. I’ve launched about 15 products so far and currently have 10 active, stable SKUs running. However, none of these are in the “Adult/Sexual Wellness” category; they are all in standard/safe niches.

I see huge volume and potential in male adult toys/products and I am planning to make this my next launch. However, I’ve always stayed away from this category due to fears of strict regulations and ad restrictions.

I have a few critical questions for those experienced in selling adult products:

1. PPC & Ad Suppression (Main Concern): When a product is correctly categorized as “Adult” (or gets the Adult Flag), is Amazon PPC (Sponsored Products/Brands) completely disabled? Is it strictly impossible to run internal ads for these items?
2. Traffic Source / Launch: If PPC is suppressed, how do you generate initial velocity? Is the launch strategy 100% dependent on External Traffic (Google Ads, adult networks, Influencers)? How do you manage organic ranking (SEO) without the push from PPC?
3. Compliance/Documentation: Aside from standard requirements, does Amazon ask for specific documentation during the listing or manufacturing phase? (e.g. specific FDA registrations, material safety data, etc.?)
4. Account Risk: I have 10 “clean” products on my main account. Does selling adult products put my main account health or my other non-adult listings at risk? Would you recommend opening a completely separate account for this line?

Any insights or “do’s and don’ts” from veterans in this category would be greatly appreciated.

Thanks.

Hi everyone,

A quick background: I’m an experienced Private Label seller. I’ve launched about 15 products so far and currently have 10 active, stable SKUs running. However, none of these are in the “Adult/Sexual Wellness” category; they are all in standard/safe niches.

I see huge volume and potential in male adult toys/products and I am planning to make this my next launch. However, I’ve always stayed away from this category due to fears of strict regulations and ad restrictions.

I have a few critical questions for those experienced in selling adult products:

1. PPC & Ad Suppression (Main Concern): When a product is correctly categorized as “Adult” (or gets the Adult Flag), is Amazon PPC (Sponsored Products/Brands) completely disabled? Is it strictly impossible to run internal ads for these items?
2. Traffic Source / Launch: If PPC is suppressed, how do you generate initial velocity? Is the launch strategy 100% dependent on External Traffic (Google Ads, adult networks, Influencers)? How do you manage organic ranking (SEO) without the push from PPC?
3. Compliance/Documentation: Aside from standard requirements, does Amazon ask for specific documentation during the listing or manufacturing phase? (e.g. specific FDA registrations, material safety data, etc.?)
4. Account Risk: I have 10 “clean” products on my main account. Does selling adult products put my main account health or my other non-adult listings at risk? Would you recommend opening a completely separate account for this line?

Any insights or “do’s and don’ts” from veterans in this category would be greatly appreciated.

Thanks.

Unfortunately my lead product (a hat) is getting hit extremely hard with people abusing the return policy on Amazon as a result of Halloween shoppers – currently have an abnormally high return rate that directly correlates with orders placed October 23-30th.

Any suggestions on what I can do here, I know it’ll eventually go away on it’s own, but my sales have been severely diminished as of late and I imagine there’s a direct correlation here due to that damn badge. Maybe pleading with customer support? It’s costing me a lot of money due to Halloween shoppers essentially renting my product. Fuckers lmao.

Unfortunately my lead product (a hat) is getting hit extremely hard with people abusing the return policy on Amazon as a result of Halloween shoppers – currently have an abnormally high return rate that directly correlates with orders placed October 23-30th.

Any suggestions on what I can do here, I know it’ll eventually go away on it’s own, but my sales have been severely diminished as of late and I imagine there’s a direct correlation here due to that damn badge. Maybe pleading with customer support? It’s costing me a lot of money due to Halloween shoppers essentially renting my product. Fuckers lmao.

I’m an affiliate and my results are just about in line with last year. What are you guys seeing?

I’m an affiliate and my results are just about in line with last year. What are you guys seeing?

I am a new seller on Amazon, I first bought EAN codes directly from GS1 for my products and chose to share with Amazon, then I went to create a new product only to find out someone is fraudulently using my barcode for a completely different product, they are selling art while my code is registered for my own brand selling baby products in another country.

I opened a support case with Amazon and they asked to provide a ridiculous amount of documentation to prove it’s mine and I happily did, they confirmed what I provided is sufficient then said they will escalate to another team in Amazon, since then it’s been sitting there over 3 weeks and no timelines given except we’re working on it.

Anyone been through this before? It’s unfair that I can’t sell my products while someone else is illegally enjoying the codes I paid for!